Choosing how your law firm website will be developed is critically important to how effective it is likely to be. As anyone who has searched for law firm website development options knows, there are an overwhelming number of options from which to choose. Time and time again, we find ourselves recommending WordPress.
If you have never heard of it, WordPress is open-source web software. It is one of the most versatile, easy-to-use, and feature-rich web platforms out there. Best of all, it’s completely free to use.
Before we dive in, there’s an important distinction to understand between WordPress.com vs. WordPress.org. The WordPress I’m referring to in this article is WordPress.org.
More and more people, businesses, and news organizations have chosen WordPress for their websites. Even Lawyerist is built on WordPress!
There are literally thousands of plugins and free themes available to build a professional law firm website. Here are some reasons to consider WordPress for your law firm:
- You own it. You will never be held hostage to using a proprietary system.
- Easy-to-use. Creating a new websites including pages, sections, and blog posts requires absolutely no programming background. Further, you can manage your content and site updates on your own. Waiting days or weeks for a web developer to make site updates is simply unacceptable in today’s real-time web environment.
- Community support. WordPress has a huge community of developers that provide excellent support and a vast repository of plugins and themes from which to choose.
- Free. Did I mention that it’s free to use? The only costs involved are domain registration, hosting, and any premium customizations that you choose (i.e. custom themes and premium plugins).
Getting started with WordPress is as easy as it gets. Find a reliable web hosting company (I like hostgator.com), download & Install WordPress, select a theme, and start creating the pages and features of your website.
WordPress makes creating new pages very easy. Some basic sections that you should consider for your law firm website include:
- Attorney Profile Pages
- Practice Area Pages
- Contact Pages
With regard to search engine-friendliness, the WordPress architecture is one of the very best. In fact, Google’s chief fighter of web spam uses WordPress. In an nutshell, the software handles most of the major technical seo aspects. And of course, if there is a technical seo feature that doesn’t exist out of the box, there is most certainly a plugin for it. On my last check, there were over 700 WordPress SEO plugins. The all-in-one-seo plugin is a good fit for most basic users looking for some simple on-page optimizations. I also recommend checking out Yoast’s WordPress SEO Guide.
My most negative observation about WordPress is that its versatility may be overwhelming for some users. We have received many inquiries from legal professionals for basic WordPress consulting. These requests range from simply setting up the software on their host, to theme and feature advice, to full-scale website designs, implementation, and custom theme consulting.
Obviously, the web needs of law firms vary wildly. Some firms are looking for basic website and blog solutions. Others want very high-end custom designs and features. The amazing thing about WordPress is that it can satisfy the needs of firms at both ends of the spectrum.
If you’re looking for some more information about using wordpress, I suggest looking here: