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Below are our best tips and ideas for creating a sustainable legal marketing pipeline to grow your practice.
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KPIs are quantifiable values that show how well a firm is doing, but most small law firms don't take advantage of using them. Here's how to assess your client acquisition cost.
A KPI is a quantifiable value which shows how well a firm is achieving its key objectives, but most small law firms don't take advantage of using them. Here's how to implement a sales pipeline approach for your firm so you can estimate your future work.
In this wide-ranging episode of the Lawyerist Podcast, we talk to Ruth Carter, a lawyer who is undeniably herself in public and private, about what it means to be a lawyer who is known to participate in the annual No Pants Subway Ride or don a Starfleet uniform for Comic-Con.
While reviewing the best law firm websites we saw a lot of good websites marred by obtrusive pop-ups, overly complex messaging, and other disqualifying issues. Find out what you should avoid.
Your law firm website can be a great tool to capture prospective clients, but you need to make sure it follows some simple rules for success. Here are 10 tips to help make that happen.
Spotlight Branding creates the Internet foundation your small firm needs, ensuring that new clients are coming in, old clients are coming back, and the return on your investment is greater than ever.
If you care about marketing your firm online—and you should—using SEO trickery doesn't get good results. Here are 8 ways to engage in sustainable online marketing to help build your reputation both on- and offline. The best part? They are the same things lawyers have been doing for years.