Legal Marketing

Below are our best tips and ideas for creating a sustainable legal marketing pipeline to grow your practice.

Before you can serve clients, you have to get them, and that starts with a clear sense of your law firm branding.

Once you know your marketing message, share it with the world through networking events, and other online marketing methods such as social media.

We have great ideas on building your law firm website, starting a law blog, and search engine optimization (SEO).

Need more ideas? Join other innovative lawyers in the Lawyerist LAB.

Metrics that Matter to Small Law Firms

How to Calculate Client Acquisition Cost

KPIs are quantifiable values that show how well a firm is doing, but most small law firms don't take advantage of using them. Here's how to assess your client acquisition cost.

Authenticity as a Social Media Marketing Strategy

Taking time to share details of your personal life can serve as a marketing strategy and help you make connections to clients and potential clients.

Metrics that Matter to Small Law Firms

pixelated KPI

How to Calculate Your New Business Pipeline

A KPI is a quantifiable value which shows how well a firm is achieving its key objectives, but most small law firms don't take advantage of using them. Here's how to implement a sales pipeline approach for your firm so you can estimate your future work.

microphone with caption "lawyerist/legal talk network" below

Podcast #111: Daring Networking, with Ruth Carter

In this wide-ranging episode of the Lawyerist Podcast, we talk to Ruth Carter, a lawyer who is undeniably herself in public and private, about what it means to be a lawyer who is known to participate in the annual No Pants Subway Ride or don a Starfleet uniform for Comic-Con.

Computer damage

Why Some Law Firm Websites Didn’t Make Our Top 10

While reviewing the best law firm websites we saw a lot of good websites marred by obtrusive pop-ups, overly complex messaging, and other disqualifying issues. Find out what you should avoid.

Responsive web design picture of website

10 Elements of a Successful Law Firm Website Home Page

Your law firm website can be a great tool to capture prospective clients, but you need to make sure it follows some simple rules for success. Here are 10 tips to help make that happen.

The Best Law Firm Websites, 2017 Edition

For eight years, we have been finding the best examples of law firm website design from numerous nominations. Our selection criteria include best practices for website design, basic search engine optimization, and website security. See the best law firm websites!

8 No-Risk “SEO” Tips for Sustainable Online Marketing

If you care about marketing your firm online—and you should—using SEO trickery doesn't get good results. Here are 8 ways to engage in sustainable online marketing to help build your reputation both on- and offline. The best part? They are the same things lawyers have been doing for years.

African American businessman

The Best Way to Serve Coffee in Your Office

Offering coffee is basic client service, but how you serve that coffee says a lot about your firm.