Podcast #90: Designing the Client Experience, with Gyi Tsakalakis
During this week's podcast, Aaron and Sam talk about the recent decision by the Florida State Bar Association to require that Florida lawyers attend technological competence CLEs. Sam also talks with Gyi Tsakalakis about designing a client-centric lawyer practice.
14 Visual Identity Systems to Inspire Law-Firm Brands
A visual identity system is part of a complete law-firm brand. Get inspired by these examples!
Yelp for Lawyers
Whether or not you want it to be, Yelp probably plays a significant role in your online search presence. Here's our user guide.
Event Planning for Lawyers
Event planning is a critical skill that many lawyers don't cultivate. Here are some tips on how to get up to speed.
The Automated Emails You Should Be Sending in Order to Land Clients
If you really want to maximize the power of using email to market your firm, here are the automated emails you should be sending.
Now You Can Put a Chat Bot in Charge of Your Potential-Client Intake
See two examples of legal chat bots in action so you can decide for yourself whether they are likely to catch on.
4 Things to Do Before You Spend a Dollar on Online Marketing
Whatever you do, don't spend money getting new clients before you take steps to leverage your existing client relationships
Weekend Project: Create Your Ideal Client Personas
When you have a clear picture of your ideal client in mind, it becomes much easier to decide how to structure your firm, find new clients, and deliver legal services.
The Battle Over Competitive Keywords in Google Adwords Marketing
Is it permissible for you to use your competitors' names in your Adwords campaigns so that when someone searches for your rival, you'll be higher in the Google search results instead? It depends on where you live.
Branding Step 2: Let’s Talk Visuals
While having a logo is key for your firm, it's only the beginning. Here are some tips on how to use visuals to market your practice.
An Essential Networking Ingredient: Followup
When it comes down to it, networking is nothing other than opening yourself up to new relationships and new possibilities. This requires you to get out there and follow up.
How to Win at Email Marketing by Segmenting Your Audience
If you are going to supercharge your email marketing, you will need to learn how to segment your lists and automate your emails. Here's how.