Legal Marketing

Below are our best tips and ideas for creating a sustainable legal marketing pipeline to grow your practice.

Before you can serve clients, you have to get them, and that starts with a clear sense of your law firm branding.

Once you know your marketing message, share it with the world through networking events, and other online marketing methods such as social media.

We have great ideas on building your law firm website, starting a law blog, and search engine optimization (SEO).

Need more ideas? Join other innovative lawyers in the Lawyerist LAB.

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Podcast #15: Karin Conroy’s 5-Step Basic Law Firm Marketing Plan

Don’t build your marketing plan around the strategies you want to employ. That’s step 4. First, you need to do a little background work to figure out which strategies make sense for your practice. This week, Karin and Sam talk through her 5-step marketing plan. Plus, Sam and Aaron talk about a BigLaw April Fools […]

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5-Step Legal Marketing Plan, Step 1: Identify Your Niche

By focusing on these five steps, you can create a well-balanced marketing plan for your law firm that will help bring in new clients.

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Podcast: Sam Glover on the Law Podcasting Podcast

Last week I talked to Gordon Firemark for his show, the Law Podcasting Podcast, about our show, the Lawyerist Podcast. Here is Gordon’s description of the episode: I spoke with Sam about Lawyerist’s beginnings, and about what drove the decision to launch a podcast, some of the behind-the-scenes aspects of creating the show, and the […]

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Cultivating Word-of-Mouth Referrals

Word-of-mouth referrals are the lifeblood of new clients for lawyers. But ensuring that a steady stream of referrals continues to roll in is not easy. Use these tips to build a referral base that brings in clients for years to come.

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Why You Need to Make Your Website Mobile Friendly

If your website is slow, doesn't work on mobile devices, and looks the same today as it did in 2000, you might put up an "under construction" page instead.

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An Essential Networking Ingredient: Followup

When it comes down to it, networking is nothing other than opening yourself up to new relationships and new possibilities. This requires you to get out there and follow up.

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Best Law-Firm Websites, 2015 Edition

This year we had over 100 nominations for the best law firm website of 2015. With the help of Lawyerist contributors Gyi Tsakalakis, Andrew Cabasso, and Karin Conroy, Sam and Aaron narrowed the list to the ten best. Best is a relative term, of course. Everybody has their own standards. In general, we were all […]

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Podcast #7: Gyi Tsakalakis Talks About Online Marketing without the BS

This week Sam and Aaron wonder whether a lawyer could become an Uber driver to market a law practice, on obvious marketing, and Sam talks to Gyi Tsakalakis of AttorneySync about online marketing without the BS.

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How to Select a Domain Name for Your Law Firm

Your domain name is one of the first things a client will remember about your firm. Make the right choice.

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Podcast #5: Brian Tannebaum’s Brutal Truths About Lawyers and Lawyering

Morning pages, robot lawbreakers, and an interview with Brian Tannebaum, the eminent law blogger who just published The Practice: Brutal Truths About Lawyers and Lawyering.

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This Robot Will Write Your Thank You Notes

I am mocking this, but since it involves fountain pens and robots, two of my twin obsessions, the chances I will end up giving Bond some of my money is high.

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4 Things to Do Before You Spend a Dollar on Online Marketing

Whatever you do, don't spend money getting new clients before you take steps to leverage your existing client relationships

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Attorney and Lawyer Are Two of Google’s Most Expensive Keywords

Attorney is #4, costing up to $47.07 per click, and lawyer is #6, costing up to $42.51 per click.

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How Do I Clients?

From Legal Skills Prof Blog, reporting on an informal survey of Pennsylvania trust and estate lawyers.

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Yep, It’s Time to Get Rid of Most Legal-Marketing Rules

I'd rather see ethics boards aggressively police false and misleading marketing than waste time cracking down on lawyers who forget to include ATTORNEY ADVERTISING disclaimers on their Twitter profiles.