Legal Marketing

Below are our best tips and ideas for creating a sustainable legal marketing pipeline to grow your practice.

Before you can serve clients, you have to get them, and that starts with a clear sense of your law firm branding.

Once you know your marketing message, share it with the world through networking events, and other online marketing methods such as social media.

We have great ideas on building your law firm website, starting a law blog, and search engine optimization (SEO).

Need more ideas? Join other innovative lawyers in the Lawyerist LAB.

Read "The Best Way to Serve Coffee in Your Office" on Lawyerist.

The Best Way to Serve Coffee in Your Office

Offering coffee is basic client service, but how you serve that coffee says a lot about your firm.


From Clicks to Clients: How To Implement Call Tracking

Fortunately, with very little technical know-how and a little software assistance, you can gain deeper insight into how clients are finding you with call tracking.


5-Step Legal Marketing Plan, Step 5: Costs and Finances

Many law firms are so focused on their bottom line that they fail to properly invest in marketing. Learn how to make your marketing plan perform while keeping costs under control.


Your Personal Relationships with Clients Probably Aren’t As Strong As You Think

While lawyers probably aren’t going to become irrelevant any time soon, it probably is not because their personal relationships with clients are so strong.


5-Step Legal Marketing Plan, Step 4: Marketing Strategies

It is time to put together concrete action tasks for getting clients through your door. Here are the best ways to grow your law firm's business:


Networking for Job Security

Networking is essential to job security. But due to a false sense of security, lawyers often neglect the networking they know they should be doing.


Real Lawyer SEO Secrets Revealed

Improving your SEO rankings is more than just manipulating temporary loopholes. Adopt these SEO secrets to improve your rankings and your firm.


“I’m Convinced Avvo Sucks, but I Have No Problem Gaming Their System”

From /r/Lawyers (private): Post here if you are interested in sharing mutual endorsements on AVVO. There was interest in doing it in the other thread, so figured I’d set it up. I’m convinced AVVO sucks, but I have no problem gaming their system so that a 2 year licensed lawyer (me) can get a higher […]


If You Lead, Business Will Follow

Lawyers in all areas of practice need to get out and become known. Rather than paying for advertising, you should take advantage of the abundance of leadership opportunities available in your community.

what makes you unique

5-Step Legal Marketing Plan, Step 3: Competitive Advantage

The Internet is full of lawyers trying to grab the attention of clients. It's difficult for even the savviest consumers to tell one firm from another. The best way to get more clients to choose you is to distinguish your firm from the others, emphasizing the points that will appeal to the clients you want to attract.

let me take a selfie

Make Networking Go More Smoothly with Selfies

For years, meeting new people for networking has included an awkward ritual. You arrive and scan the tables, looking for singletons. If you see a likely candidate, you have to go and ask if they are the person you are supposed to meet. If you don’t see anyone, you get a table and watch the […]


How Avvo Tries to Prevent Fake Client Reviews

A case before the Washington Court of Appeals will help Avvo determine when to unmask anonymous client reviews.


Find Out if Your Profile Photo is Scaring Clients Away

You may be surprised to find out what kind of impression you are making on others.


Be Careful What You Reveal About Clients on Your Website

Be very careful about the information you share on your website. Even if you think it's not enough information for someone to put a name to your client, you might be surprised. And if you are, you might wind up talking to an ethics investigator.


Podcast #18: Shannon Hoagland’s Creative Remedy for Boring Networking Events

If you are tired of drinking wine with strangers in conference rooms, you’re going to appreciate this podcast. Shannon Hoagland’s creative approach to entertaining clients is virtually guaranteed never to bore you. This week Sam and Aaron also talk about a brand-new guide to increasing your computer security. 4-Step Computer Security Upgrade On today’s episode, […]