How to Tailor Your Web Presence to Your Marketing Goals
Not every law firm needs a blog or a social media presence to be successful online. Cater your strategy to your marketing goals.
Content Marketing: What It Is and How To Do It Right
You can no longer rely solely on paid ads and word-of-mouth referrals to attract potential clients. Instead, you need to create and share content that draws in and engages potential clients with content marketing. According to the Content Marketing Institute: Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent […]
Podcast #52: Local Marketing, with Gyi Tsakalakis
Gyi Tsakalakis on what local marketing is, why it matters, and how to do it effectively. Local Marketing, with Gyi Tsakalakis The Internet is great for a lot of things, but the vast majority of potential clients still find a lawyer by asking a friend, family member, or colleague for a referral. But according to […]
How To Get Business from Other Lawyers
Getting referrals from other lawyers can be difficult: sometimes our practice areas overlap, sometimes we’re intimidated to ask for referrals from like professionals. But it’s all about knowing who you are, asking for what you want, and developing relationships.
How Attorneys Can Help Lottery Winners
Last week, three Powerball ticket holders won the record $1.6 billion jackpot. Lottery winners are advised to hire an attorney to protect their money from scammers, opportunists and tax collectors. Here are some of the common issues that lottery winners and overnight millionaires will face. Ticket Disputes A large jackpot involving multiple people can lead […]
Keep Your Website Copy Up-to-Date
Make sure you take time to write compelling, relevant content for your website. Then follow up that initial investment by staying on top of your content through ongoing audits.
Should You Pay to Speak at a CLE?
If you are the type of speaker that leverages presentations to get new business, paying to speak may be worth it. But either on principle or after a cost-benefit analysis, it might not be worth doing.
8 Best Practices for Law Firm Website Content
To ensure your website copy makes a positive impact on your audience, put the following best practices to use.
Nominate the Best Law Firm Websites, 2016 Edition
Your mission, should you choose to accept it, is to help us find the best law-firm websites.
Podcast #49: Law Firm Website Best Practices, with Karin Conroy
Karin Conroy is back to talk about law firm websites. This is also, you might notice, our last podcast of 2015. Call it the end of Season 1. But don’t worry, we’ll be back in 2016, thanks in large part to your contributions. Law Firm Website Best Practices, with Karin Conroy In Karin’s last podcast, […]
Google Adwords vs. Bing Ads for Lawyers
If your law firm is looking to advertise online, or if you are already there, should you be spending your ad dollars with Google, Bing, or both?
Law Firm Holiday Cards: Everything You Need to Know
With the holidays approaching, it’s getting to be the season for company holiday cards. I know, it's probably your single favorite thing about the holidays: sending and receiving generic, non-denominational cards reading “Happy Holidays From XYZ Law Firm, LLP”.
Podcast #46: How to Figure Out if Your Online Marketing is Working, with Dan Weeks
Here's why cost-cutting measures aren't catching on with firms: many clients care more about the size of the discount than the size of the bill. Plus, how do you know whether the money you are spending on online marketing is getting the results it should?
How to Get a Martindale-Hubbell Rating
In the /r/Lawyers subreddit (requires invitation), DingoMcPhee posted a helpful guide to getting a Martindale-Hubbell rating: OVERVIEW: Assemble a list of 25-30 references, send Martindale an email, then submit your references’ contact info to Martindale. The references do a survey and then you get your score. Here it is in more detail: STEP ONE: Assemble […]