Legal Marketing

Lawyerist has hundreds of posts on legal marketing as part of our mission to help small firm lawyers start, manage and grow successful practices.

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Podcast #131: How to Build an Award-Winning Law Firm Website, with Jess Birken

In this episode of the Lawyerist Podcast, Jess Birken, whose solo-practice website stands out among the top ten law firm websites of 2017, explains how she got that website built while keeping costs low.

networking globe

How to Create a Networking Tickler System

You need a system to keep track of your growing network. Here are some tips on how to set up a network tickler system.

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Podcast #130: An Introduction to Local Search Marketing, with Gyi Tsakalakis

In this episode of the Lawyerist Podcast, Gyi Tsakalakis explains why local marketing matters online.

linkedin

5 LinkedIn Profile Features You Need to Get Right

Many people don't leverage the full power of their LinkedIn profile. Here are five ways to make sure your profile stands out.

Legal Content Marketing, a Discussion with Laura Anthony, Carolyn Elefant, Keith Lee, Dan Lear, and Steph Stradley

Today, many lawyers are turning to online content as a way to drive business. Now, content marketing comes more naturally to some than it does others, so it’s not for everyone. But, at the very least, lawyers should consider whether content might be a channel for them to drive business and figure out whether it […]

Calls to Action on Law Firm Websites: the Great and the Ineffective

Your law firm website's call to action (CTA) is an important marketing tool. Here are some good and bad examples of CTAs.

Metrics that Matter to Small Law Firms

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How to Calculate Your Firm’s Net Promoter Score (NPS)

Net promoter scores (NPS) are an excellent way to assess which clients are likely to refer other people to your firm. It is a key performance indicator (KPI) that small firms should be tracking.

Metrics that Matter to Small Law Firms

How to Track Collections Versus Utilization Rates

Assessing attorney collections versus utilization rate is a key performance indicator (KPI) that small firms should be tracking.

Metrics that Matter to Small Law Firms

kpi puzzle

How to Use Aged A/R Reports

KPIs help law firms figure out how they are doing in objectively quantifiable terms. However, most small firms don't fully leverage that sort of information. Here's how using an aged A/R report can help you.

The Nuclear Option, Networking, and True Crime

Three podcasts we're listening to this week: Planet Lex, Asked and Answered, and Stranglers.