Now You Can Put a Chat Bot in Charge of Your Potential-Client Intake
See two examples of legal chat bots in action so you can decide for yourself whether they are likely to catch on.
4 Things to Do Before You Spend a Dollar on Online Marketing
Whatever you do, don't spend money getting new clients before you take steps to leverage your existing client relationships
Weekend Project: Create Your Ideal Client Personas
When you have a clear picture of your ideal client in mind, it becomes much easier to decide how to structure your firm, find new clients, and deliver legal services.
The Battle Over Competitive Keywords in Google Adwords Marketing
Is it permissible for you to use your competitors' names in your Adwords campaigns so that when someone searches for your rival, you'll be higher in the Google search results instead? It depends on where you live.
Branding Step 2: Let’s Talk Visuals
While having a logo is key for your firm, it's only the beginning. Here are some tips on how to use visuals to market your practice.
An Essential Networking Ingredient: Followup
When it comes down to it, networking is nothing other than opening yourself up to new relationships and new possibilities. This requires you to get out there and follow up.
How to Win at Email Marketing by Segmenting Your Audience
If you are going to supercharge your email marketing, you will need to learn how to segment your lists and automate your emails. Here's how.
SEO Snake Oil: .Law, .Lawyer, & .Attorney
The bottom line: if your goal is better search ranking, spend a lot of money on high quality web design, SEO optimization, and linkbuilding.
3 Steps to Measuring Content Marketing ROI
Content marketing is a lower-cost method of reaching prospective clients. As with every other marketing effort you pursue, you must know how your efforts impact your law firm’s bottom line. This three-step primer will give you the information and the tools necessary to measure the ROI of your content marketing campaigns.
What Does It Mean to Create a Law Firm Brand Experience?
A brand is one of those words that is used widely but not always completely understood. In fact, the definition of what a brand actually is has evolved with time. Here's what it means for lawyers.
How To Build Links for Your Law Firm Website
There’s plenty of blame to go around for crappy Internet legal marketing. But instead of lamenting the loss of a simpler time in legal marketing, let’s cut through the BS and talk about what solo and small firm lawyers can actually do to earn links that drive inquiries from potential clients.
Marketing Emails Law Firms Should Consider Sending
Your firm should experiment with sending different types of emails to your clients, colleagues, and referral sources. There is not going to be one perfect solution for your firm. Eventually, you will find the right serving of emails that help your firm bring in new business.
Podcast #66: What It Means to Have a “Human” Practice, with Julie Tolek
Sam and Julie Tolek chat about what it means to be a solo lawyer and how to create a brand experience that doesn't intimidate clients. Julie also tells us about how she manages her client tasks and what it takes to maintain a work-life balance in the legal field.