Be Careful What You Reveal About Clients on Your Website
Be very careful about the information you share on your website. Even if you think it's not enough information for someone to put a name to your client, you might be surprised. And if you are, you might wind up talking to an ethics investigator.
Podcast #18: Shannon Hoagland’s Creative Remedy for Boring Networking Events
If you are tired of drinking wine with strangers in conference rooms, you’re going to appreciate this podcast. Shannon Hoagland’s creative approach to entertaining clients is virtually guaranteed never to bore you. This week Sam and Aaron also talk about a brand-new guide to increasing your computer security. 4-Step Computer Security Upgrade On today’s episode, […]
Better Things than Law Books to Take Your Picture in Front Of
How many lawyer headshots have you seen where the lawyer stands in front of books? Probably a lot. How memorable were those pictures? Probably not many. So here are a few ideas to set you apart from your well-read peers.
Viewswagen Lets You Advertise with Uber
If you're up for trying something new in marketing, maybe Viewswagen's "trip intent" is worth a try.
5-Step Legal Marketing Plan, Step 2: Do a SWOT Analysis
In a SWOT analysis, you identify your Strengths, Weaknesses, Opportunities, and Threats. A SWOT analysis will give you clear picture of what you can do well and what your limitations are.
Podcast #15: Karin Conroy’s 5-Step Basic Law Firm Marketing Plan
Don’t build your marketing plan around the strategies you want to employ. That’s step 4. First, you need to do a little background work to figure out which strategies make sense for your practice. This week, Karin and Sam talk through her 5-step marketing plan. Plus, Sam and Aaron talk about a BigLaw April Fools […]
5-Step Legal Marketing Plan, Step 1: Identify Your Niche
By focusing on these five steps, you can create a well-balanced marketing plan for your law firm that will help bring in new clients.
Podcast: Sam Glover on the Law Podcasting Podcast
Last week I talked to Gordon Firemark for his show, the Law Podcasting Podcast, about our show, the Lawyerist Podcast. Here is Gordon’s description of the episode: I spoke with Sam about Lawyerist’s beginnings, and about what drove the decision to launch a podcast, some of the behind-the-scenes aspects of creating the show, and the […]
Cultivating Word-of-Mouth Referrals
Word-of-mouth referrals are the lifeblood of new clients for lawyers. But ensuring that a steady stream of referrals continues to roll in is not easy. Use these tips to build a referral base that brings in clients for years to come.
Why You Need to Make Your Website Mobile Friendly
If your website is slow, doesn't work on mobile devices, and looks the same today as it did in 2000, you might put up an "under construction" page instead.
An Essential Networking Ingredient: Followup
When it comes down to it, networking is nothing other than opening yourself up to new relationships and new possibilities. This requires you to get out there and follow up.
Best Law-Firm Websites, 2015 Edition
This year we had over 100 nominations for the best law firm website of 2015. With the help of Lawyerist contributors Gyi Tsakalakis, Andrew Cabasso, and Karin Conroy, Sam and Aaron narrowed the list to the ten best. Best is a relative term, of course. Everybody has their own standards. In general, we were all […]