Legal Marketing

Below are our best tips and ideas for creating a sustainable legal marketing pipeline to grow your practice.

Before you can serve clients, you have to get them, and that starts with a clear sense of your law firm branding.

Once you know your marketing message, share it with the world through networking events, and other online marketing methods such as social media.

We have great ideas on building your law firm website, starting a law blog, and search engine optimization (SEO).

Need more ideas? Join other innovative lawyers in the Lawyerist LAB.

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Find Out if Your Profile Photo is Scaring Clients Away

You may be surprised to find out what kind of impression you are making on others.

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Be Careful What You Reveal About Clients on Your Website

Be very careful about the information you share on your website. Even if you think it's not enough information for someone to put a name to your client, you might be surprised. And if you are, you might wind up talking to an ethics investigator.

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Podcast #18: Shannon Hoagland’s Creative Remedy for Boring Networking Events

If you are tired of drinking wine with strangers in conference rooms, you’re going to appreciate this podcast. Shannon Hoagland’s creative approach to entertaining clients is virtually guaranteed never to bore you. This week Sam and Aaron also talk about a brand-new guide to increasing your computer security. 4-Step Computer Security Upgrade On today’s episode, […]

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Better Things than Law Books to Take Your Picture in Front Of

How many lawyer headshots have you seen where the lawyer stands in front of books? Probably a lot. How memorable were those pictures? Probably not many. So here are a few ideas to set you apart from your well-read peers.

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Viewswagen Lets You Advertise with Uber

If you're up for trying something new in marketing, maybe Viewswagen's "trip intent" is worth a try.

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5-Step Legal Marketing Plan, Step 2: Do a SWOT Analysis

In a SWOT analysis, you identify your Strengths, Weaknesses, Opportunities, and Threats. A SWOT analysis will give you clear picture of what you can do well and what your limitations are.

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How to Talk to a Reporter

Being featured in a publication can further establish your expertise. Other than giving a CLE (or winning an important case), talking to reporters is one of the easiest ways to increase your market visibility.

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ALM’s Law Firm Marketing and Business Development Leadership Forum, May 19–20 in New York City (Sponsored)

Lawyerist is a media partner for ALM’s 6th Annual Law Firm Marketing and Business Development Leadership Forum in New York City on May 19th and 20th.

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Podcast #15: Karin Conroy’s 5-Step Basic Law Firm Marketing Plan

Don’t build your marketing plan around the strategies you want to employ. That’s step 4. First, you need to do a little background work to figure out which strategies make sense for your practice. This week, Karin and Sam talk through her 5-step marketing plan. Plus, Sam and Aaron talk about a BigLaw April Fools […]

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5-Step Legal Marketing Plan, Step 1: Identify Your Niche

By focusing on these five steps, you can create a well-balanced marketing plan for your law firm that will help bring in new clients.

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Podcast: Sam Glover on the Law Podcasting Podcast

Last week I talked to Gordon Firemark for his show, the Law Podcasting Podcast, about our show, the Lawyerist Podcast. Here is Gordon’s description of the episode: I spoke with Sam about Lawyerist’s beginnings, and about what drove the decision to launch a podcast, some of the behind-the-scenes aspects of creating the show, and the […]

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Cultivating Word-of-Mouth Referrals

Word-of-mouth referrals are the lifeblood of new clients for lawyers. But ensuring that a steady stream of referrals continues to roll in is not easy. Use these tips to build a referral base that brings in clients for years to come.

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Why You Need to Make Your Website Mobile Friendly

If your website is slow, doesn't work on mobile devices, and looks the same today as it did in 2000, you might put up an "under construction" page instead.

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An Essential Networking Ingredient: Followup

When it comes down to it, networking is nothing other than opening yourself up to new relationships and new possibilities. This requires you to get out there and follow up.

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Best Law-Firm Websites, 2015 Edition

This year we had over 100 nominations for the best law firm website of 2015. With the help of Lawyerist contributors Gyi Tsakalakis, Andrew Cabasso, and Karin Conroy, Sam and Aaron narrowed the list to the ten best. Best is a relative term, of course. Everybody has their own standards. In general, we were all […]