Legal Marketing

This is a chronological list of our posts about legal technology. You can find all our legal marketing resources here.

Legal Content Marketing, a Discussion with Laura Anthony, Carolyn Elefant, Keith Lee, Dan Lear, and Steph Stradley

Today, many lawyers are turning to online content as a way to drive business. Now, content marketing comes more naturally to some than it does others, so it’s not for everyone. But, at the very least, lawyers should consider whether content might be a channel for them to drive business and figure out whether it […]

Calls to Action on Law Firm Websites: the Great and the Ineffective

Your law firm website's call to action (CTA) is an important marketing tool. Here are some good and bad examples of CTAs.

Metrics that Matter to Small Law Firms

KPI bullseye

How to Calculate Your Firm’s Net Promoter Score (NPS)

Net promoter scores (NPS) are an excellent way to assess which clients are likely to refer other people to your firm. It is a key performance indicator (KPI) that small firms should be tracking.

Metrics that Matter to Small Law Firms

How to Track Collections Versus Utilization Rates

Assessing attorney collections versus utilization rate is a key performance indicator (KPI) that small firms should be tracking.

Metrics that Matter to Small Law Firms

kpi puzzle

How to Use Aged A/R Reports

KPIs help law firms figure out how they are doing in objectively quantifiable terms. However, most small firms don't fully leverage that sort of information. Here's how using an aged A/R report can help you.

The Nuclear Option, Networking, and True Crime

Three podcasts we're listening to this week: Planet Lex, Asked and Answered, and Stranglers.

Metrics that Matter to Small Law Firms

How to Calculate Client Acquisition Cost

KPIs are quantifiable values that show how well a firm is doing, but most small law firms don't take advantage of using them. Here's how to assess your client acquisition cost.

Authenticity as a Social Media Marketing Strategy

Taking time to share details of your personal life can serve as a marketing strategy and help you make connections to clients and potential clients.

Metrics that Matter to Small Law Firms

pixelated KPI

How to Calculate Your New Business Pipeline

A KPI is a quantifiable value which shows how well a firm is achieving its key objectives, but most small law firms don't take advantage of using them. Here's how to implement a sales pipeline approach for your firm so you can estimate your future work.

microphone with caption "lawyerist/legal talk network" below

Podcast #111: Daring Networking, with Ruth Carter

In this wide-ranging episode of the Lawyerist Podcast, we talk to Ruth Carter, a lawyer who is undeniably herself in public and private, about what it means to be a lawyer who is known to participate in the annual No Pants Subway Ride or don a Starfleet uniform for Comic-Con.