Legal Marketing

Below are our best tips and ideas for creating a sustainable legal marketing pipeline to grow your practice.

Before you can serve clients, you have to get them, and that starts with a clear sense of your law firm branding.

Once you know your marketing message, share it with the world through networking events, and other online marketing methods such as social media.

We have great ideas on building your law firm website, starting a law blog, and search engine optimization (SEO).

Need more ideas? Join other innovative lawyers in the Lawyerist LAB.

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10 Elements of a Successful Law Firm Website Home Page

Your law firm website can be a great tool to capture prospective clients, but you need to make sure it follows some simple rules for success. Here are 10 tips to help make that happen.

The Best Law Firm Websites, 2017 Edition

For eight years, we have been finding the best examples of law firm website design from numerous nominations. Our selection criteria include best practices for website design, basic search engine optimization, and website security. See the best law firm websites!

8 No-Risk “SEO” Tips for Sustainable Online Marketing

If you care about marketing your firm online—and you should—using SEO trickery doesn't get good results. Here are 8 ways to engage in sustainable online marketing to help build your reputation both on- and offline. The best part? They are the same things lawyers have been doing for years.

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The Best Way to Serve Coffee in Your Office

Offering coffee is basic client service, but how you serve that coffee says a lot about your firm.

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Twitter Tactics: Engaging Others to Help Build Your #Brand

Using Twitter shrewdly can be a great way to build your brand. Here are some tips to get you started.

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8 Pet Peeves of Law Firm Website Content

There are lots of ways your website can end up with bad content. Here are 8 things law firm websites should avoid.

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Podcast #103: Viral Video Marketing (and Yelling), with the Texas Law Hawk, Bryan Wilson

In this episode of The Lawyerist Podcast, Bryan Wilson, the Texas Law Hawk, explains how he got started making outrageous viral videos, name-drops another outrageous, viral video–making Texas lawyer, Adam Reposa, and has some tips for lawyers who want to try making videos of their own.

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How Accessible Is Your Law Firm Website? (The Answer Should Be “Very”)

Website accessibility—ensuring everyone can interact with your website, regardless of ability—is critical. Here's a primer on how to get started on ensuring your site is accessible.

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20 Legal Marketing Ideas for Slow Days

Everyone has slow days, but you can make the most of those days with these quick marketing tips.