Legal Marketing

Below are our best tips and ideas for creating a sustainable legal marketing pipeline to grow your practice.

Before you can serve clients, you have to get them, and that starts with a clear sense of your law firm branding.

Once you know your marketing message, share it with the world through networking events, and other online marketing methods such as social media.

We have great ideas on building your law firm website, starting a law blog, and search engine optimization (SEO).

Need more ideas? Join other innovative lawyers in the Lawyerist LAB.

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“I’m Convinced Avvo Sucks, but I Have No Problem Gaming Their System”

From /r/Lawyers (private): Post here if you are interested in sharing mutual endorsements on AVVO. There was interest in doing it in the other thread, so figured I’d set it up. I’m convinced AVVO sucks, but I have no problem gaming their system so that a 2 year licensed lawyer (me) can get a higher […]

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If You Lead, Business Will Follow

Lawyers in all areas of practice need to get out and become known. Rather than paying for advertising, you should take advantage of the abundance of leadership opportunities available in your community.

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5-Step Legal Marketing Plan, Step 3: Competitive Advantage

The Internet is full of lawyers trying to grab the attention of clients. It's difficult for even the savviest consumers to tell one firm from another. The best way to get more clients to choose you is to distinguish your firm from the others, emphasizing the points that will appeal to the clients you want to attract.

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Make Networking Go More Smoothly with Selfies

For years, meeting new people for networking has included an awkward ritual. You arrive and scan the tables, looking for singletons. If you see a likely candidate, you have to go and ask if they are the person you are supposed to meet. If you don’t see anyone, you get a table and watch the […]

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How Avvo Tries to Prevent Fake Client Reviews

A case before the Washington Court of Appeals will help Avvo determine when to unmask anonymous client reviews.

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Find Out if Your Profile Photo is Scaring Clients Away

You may be surprised to find out what kind of impression you are making on others.

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Be Careful What You Reveal About Clients on Your Website

Be very careful about the information you share on your website. Even if you think it's not enough information for someone to put a name to your client, you might be surprised. And if you are, you might wind up talking to an ethics investigator.

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Podcast #18: Shannon Hoagland’s Creative Remedy for Boring Networking Events

If you are tired of drinking wine with strangers in conference rooms, you’re going to appreciate this podcast. Shannon Hoagland’s creative approach to entertaining clients is virtually guaranteed never to bore you. This week Sam and Aaron also talk about a brand-new guide to increasing your computer security. 4-Step Computer Security Upgrade On today’s episode, […]

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Better Things than Law Books to Take Your Picture in Front Of

How many lawyer headshots have you seen where the lawyer stands in front of books? Probably a lot. How memorable were those pictures? Probably not many. So here are a few ideas to set you apart from your well-read peers.

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Viewswagen Lets You Advertise with Uber

If you're up for trying something new in marketing, maybe Viewswagen's "trip intent" is worth a try.

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5-Step Legal Marketing Plan, Step 2: Do a SWOT Analysis

In a SWOT analysis, you identify your Strengths, Weaknesses, Opportunities, and Threats. A SWOT analysis will give you clear picture of what you can do well and what your limitations are.

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How to Talk to a Reporter

Being featured in a publication can further establish your expertise. Other than giving a CLE (or winning an important case), talking to reporters is one of the easiest ways to increase your market visibility.

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ALM’s Law Firm Marketing and Business Development Leadership Forum, May 19–20 in New York City (Sponsored)

Lawyerist is a media partner for ALM’s 6th Annual Law Firm Marketing and Business Development Leadership Forum in New York City on May 19th and 20th.

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Podcast #15: Karin Conroy’s 5-Step Basic Law Firm Marketing Plan

Don’t build your marketing plan around the strategies you want to employ. That’s step 4. First, you need to do a little background work to figure out which strategies make sense for your practice. This week, Karin and Sam talk through her 5-step marketing plan. Plus, Sam and Aaron talk about a BigLaw April Fools […]

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5-Step Legal Marketing Plan, Step 1: Identify Your Niche

By focusing on these five steps, you can create a well-balanced marketing plan for your law firm that will help bring in new clients.