Legal Marketing

Below are our best tips and ideas for creating a sustainable legal marketing pipeline to grow your practice.

Before you can serve clients, you have to get them, and that starts with a clear sense of your law firm branding.

Once you know your marketing message, share it with the world through networking events, and other online marketing methods such as social media.

We have great ideas on building your law firm website, starting a law blog, and search engine optimization (SEO).

Need more ideas? Join other innovative lawyers in the Lawyerist LAB.


Make Your Law-Firm Website’s First Sentence Count

Ten seconds is about how long you have to convince the average visitor to your law firm website to stick around. That is just about long enough to read one sentence — so it better be a good one.


9 Marketing Mistakes You Can’t Afford to Make

You need to spend time marketing to maintain and grow your business. Everyone knows this, but not everyone does it right. Here are nine marketing mistakes I see lawyers and other professionals make on a daily basis.


Write a Compelling Opening Line for Blog Posts

The opening lines of your blog post are the only thing most readers will see before they decide to stay or go. If it is boring, very few will stick around to find out of you had anything worthwhile to say lower down.


Stop Wasting Advertising Dollars on Advertising Mistakes

Managing your firm’s advertising campaign can be a lot of work, but it can save you tremendous amounts of money if done right. Two of the top ten most expensive keywords are “lawyer” and “attorney,” it is critical that you run an efficient ad campaign.


Wix Sites Effectively Disappear from the Internet

If you designed your law firm website on Wix, you’ve got a problem.


Why Your Potential Clients Aren’t Contacting You

Most legal marketing is targeted at people who are looking for a lawyer. Offline or online, we are trying to get people to call us after they have recognized they have a problem a lawyer can help them with, and start looking for one. But the real problem, according to a 2014 ABA study (pdf) […]


.Law Domains Won’t Boost Your Website’s SEO

There is no magical SEO bonus if you use the new .law top-level domain.


How To Write an Engaging Lawyer Bio

The About page on your law firm website is the second-most visited page on your website. Make sure you do it justice by writing a bio that engages your audience. How you go about writing your bio is not as challenging as you may think — as long as you are willing to approach it correctly.

Read "The Best Way to Serve Coffee in Your Office" on Lawyerist.

The Best Way to Serve Coffee in Your Office

Offering coffee is basic client service, but how you serve that coffee says a lot about your firm.


From Clicks to Clients: How To Implement Call Tracking

Fortunately, with very little technical know-how and a little software assistance, you can gain deeper insight into how clients are finding you with call tracking.


5-Step Legal Marketing Plan, Step 5: Costs and Finances

Many law firms are so focused on their bottom line that they fail to properly invest in marketing. Learn how to make your marketing plan perform while keeping costs under control.


Your Personal Relationships with Clients Probably Aren’t As Strong As You Think

While lawyers probably aren’t going to become irrelevant any time soon, it probably is not because their personal relationships with clients are so strong.


5-Step Legal Marketing Plan, Step 4: Marketing Strategies

It is time to put together concrete action tasks for getting clients through your door. Here are the best ways to grow your law firm's business:


Networking for Job Security

Networking is essential to job security. But due to a false sense of security, lawyers often neglect the networking they know they should be doing.


Real Lawyer SEO Secrets Revealed

Improving your SEO rankings is more than just manipulating temporary loopholes. Adopt these SEO secrets to improve your rankings and your firm.