Legal Marketing

Lawyerist has hundreds of posts on legal marketing as part of our mission to help small firm lawyers start, manage and grow successful practices.

In addition to the below posts on legal marketing, check out some of our other resources:

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Podcast #142: How to Energize Your Speaking Engagements, with Pete Vargas

In this episode, Pete Vargas explains how lawyers can use speaking engagements to generate new clients and referrals. Plus, Pete outlines a three-part presentation outline (heart, head, and hands) designed to get the audience to take action.

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Lawyers Should Use WordPress Instead of SquareSpace

Squarespace is an easy to use and attractive choice for website building. However, for scalability and flexibility, law firms should consider using WordPress instead.

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Podcast #141: How Lawyers Can (and Should) Use Pinterest for Marketing, with Christina Scalera

In this episode of the Lawyerist podcast, Christina Scalera explains why Pinterest really is a great place for lawyers to build business, and how to approach it. The gist of it is this: people go to Pinterest to find things, which presents an opportunity to get yourself in front of your potential clients.

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Podcast #139: 14 Low-Cost Ways to Improve Your SEO Profile, with Jeff Skrysak

In this episode of the Lawyerist Podcast, Jeff Skrysak lists 14 things you can do to improve your SEO profile that don’t cost much money. (They do require a bit of effort, though.)

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7 Examples of Mobile Calls to Action for Attorney Websites

With so many potential clients accessing your firm's website from a mobile device, it is crucial that you have a mobile call to action that is both compelling and easy to find.

Law-Firm Website Pet Peeves: Websites That Get It Right

A lot of things can go wrong with your law firm website. Here are some examples of websites that avoided a lot of our pet peeves.

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Podcast #131: How to Build an Award-Winning Law Firm Website, with Jess Birken

In this episode of the Lawyerist Podcast, Jess Birken, whose solo-practice website stands out among the top ten law firm websites of 2017, explains how she got that website built while keeping costs low.

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How to Create a Networking Tickler System

You need a system to keep track of your growing network. Here are some tips on how to set up a network tickler system.

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Podcast #130: An Introduction to Local Search Marketing, with Gyi Tsakalakis

In this episode of the Lawyerist Podcast, Gyi Tsakalakis explains why local marketing matters online.