How to Launch a Law Practice in a New Neighborhood
If you are considering moving your practice to a new neighborhood, here are some things to keep in mind.
How to Tailor Your Web Presence to Your Marketing Goals
Not every law firm needs a blog or a social media presence to be successful online. Cater your strategy to your marketing goals.
A Guide to Client Personas
When considering your marketing strategies, it is important to have an idea of what type of person you'd like to be marketing to. Here are some ways to define your ideal client persona.
Podcast #94: The Evolution of Online Marketing, with Greg Siskind
On this week's podcast, Sam and Aaron talk about Lawyerist podcast joining the Legal Talk Network. Then, Sam talks with Greg Siskind about the evolution of law firm websites and online marketing.
How to Select a Domain Name for Your Law Firm
Your domain name is one of the first things a client will remember about your firm. Make the right choice.
Podcast #90: Designing the Client Experience, with Gyi Tsakalakis
During this week's podcast, Aaron and Sam talk about the recent decision by the Florida State Bar Association to require that Florida lawyers attend technological competence CLEs. Sam also talks with Gyi Tsakalakis about designing a client-centric lawyer practice.
14 Visual Identity Systems to Inspire Law-Firm Brands
A visual identity system is part of a complete law-firm brand. Get inspired by these examples!
Yelp for Lawyers
Whether or not you want it to be, Yelp probably plays a significant role in your online search presence. Here's our user guide.
Event Planning for Lawyers
Event planning is a critical skill that many lawyers don't cultivate. Here are some tips on how to get up to speed.
The Automated Emails You Should Be Sending in Order to Land Clients
If you really want to maximize the power of using email to market your firm, here are the automated emails you should be sending.