Legal Marketing

Below are our best tips and ideas for creating a sustainable legal marketing pipeline to grow your practice.

Before you can serve clients, you have to get them, and that starts with a clear sense of your law firm branding.

Once you know your marketing message, share it with the world through networking events, and other online marketing methods such as social media.

We have great ideas on building your law firm website, starting a law blog, and search engine optimization (SEO).

Need more ideas? Join other innovative lawyers in the Lawyerist LAB.

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How To Build Links for Your Law Firm Website

There’s plenty of blame to go around for crappy Internet legal marketing. But instead of lamenting the loss of a simpler time in legal marketing, let’s cut through the BS and talk about what solo and small firm lawyers can actually do to earn links that drive inquiries from potential clients.

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Marketing Emails Law Firms Should Consider Sending

Your firm should experiment with sending different types of emails to your clients, colleagues, and referral sources. There is not going to be one perfect solution for your firm. Eventually, you will find the right serving of emails that help your firm bring in new business.

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Podcast #66: What It Means to Have a “Human” Practice, with Julie Tolek

Sam and Julie Tolek chat about what it means to be a solo lawyer and how to create a brand experience that doesn't intimidate clients. Julie also tells us about how she manages her client tasks and what it takes to maintain a work-life balance in the legal field.

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How To Handle Tire Kickers

One of the biggest challenges for all attorneys is balancing their current caseload against making sure new cases are coming through the door. Not every potential client, however, is created equal. Beware of the dreaded tire kicker—also known as a time vampire.

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Hiring Someone to Run Your Legal Marketing? Here’s What You Need to Know

If you outsource your legal marketing to an agency, you must ensure it adheres to the rules governing legal advertising.

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How To Write Your Practice Area Page

The role of your practice area page is more detailed than the other pages on your website. It is often the page your clients will pay attention to the most, and will heavily influence whether or not you are the right lawyer for them.

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Email Marketing Software Buyers’ Guide for Lawyers

Email marketing is the most effective marketing tactic you are currently not doing to help your firm bring in new business.

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Cultivating Word-of-Mouth Referrals

Word-of-mouth referrals are the lifeblood of new clients for lawyers. But ensuring that a steady stream of referrals continues to roll in is not easy. Use these tips to build a referral base that brings in clients for years to come.

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9 Steps to an Effective Content Marketing Plan

If you are willing to put time and money into marketing yourself, you need to follow these nine steps to build a content strategy that will achieve your law firm's goals.

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Lawyers: Don’t Use SpamArrest

Imagine you are trying to contact a lawyer about hiring him. So you send him an email like a normal person does. Almost immediately, you get a reply: “What the hell? Who is David and why is he sending me spammy email?” That’s my first reaction pretty much every time. (My second reaction is to […]

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Best Law-Firm Websites, 2016 Edition

We got a huge response to our call for nominations this year. We got more than 150 nominations, and from those we narrowed the field down to the ten best. There were many good websites among the nominees, but this year's top ten may be the strongest we have seen.

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10 Places You Would Never Think to Advertise a Law Firm

From the clever to the unorthodox and the downright strange, here are a few places you would never think to advertise.

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Podcast #54: Open Access to Law, with Sarah Glassmeyer & Ed Walters

Sarah Glassmeyer is trying to get to the bottom of open access to law, and Ed Walters is trying to build a company based on access to that law. Both share their frustrations and wishes for open access on today’s podcast. Plus, lawyers are terrible at client intake. News at 11. Law-Firm Intake: Lawyers Dropping […]

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How to Tailor Your Web Presence to Your Marketing Goals

Not every law firm needs a blog or a social media presence to be successful online. Cater your strategy to your marketing goals.