Legal Marketing

Below are our best tips and ideas for creating a sustainable legal marketing pipeline to grow your practice.

Before you can serve clients, you have to get them, and that starts with a clear sense of your law firm branding.

Once you know your marketing message, share it with the world through networking events, and other online marketing methods such as social media.

We have great ideas on building your law firm website, starting a law blog, and search engine optimization (SEO).

Need more ideas? Join other innovative lawyers in the Lawyerist LAB.

How to Launch a Law Practice in a New Neighborhood

If you are considering moving your practice to a new neighborhood, here are some things to keep in mind.

How to Tailor Your Web Presence to Your Marketing Goals

Not every law firm needs a blog or a social media presence to be successful online. Cater your strategy to your marketing goals.

A Guide to Client Personas

When considering your marketing strategies, it is important to have an idea of what type of person you'd like to be marketing to. Here are some ways to define your ideal client persona.

Podcast #94: The Evolution of Online Marketing, with Greg Siskind

On this week's podcast, Sam and Aaron talk about Lawyerist podcast joining the Legal Talk Network. Then, Sam talks with Greg Siskind about the evolution of law firm websites and online marketing.

Twitter Account Verification for Lawyers

Verifying your Twitter account can increase your visibility, appeal, and credibility. Here's how.

How to Select a Domain Name for Your Law Firm

Your domain name is one of the first things a client will remember about your firm. Make the right choice.

Podcast #90: Designing the Client Experience, with Gyi Tsakalakis

During this week's podcast, Aaron and Sam talk about the recent decision by the Florida State Bar Association to require that Florida lawyers attend technological competence CLEs. Sam also talks with Gyi Tsakalakis about designing a client-centric lawyer practice.

14 Visual Identity Systems to Inspire Law-Firm Brands

A visual identity system is part of a complete law-firm brand. Get inspired by these examples!

Yelp for Lawyers

Whether or not you want it to be, Yelp probably plays a significant role in your online search presence. Here's our user guide.

Event Planning for Lawyers

Event planning is a critical skill that many lawyers don't cultivate. Here are some tips on how to get up to speed.

The Automated Emails You Should Be Sending in Order to Land Clients

If you really want to maximize the power of using email to market your firm, here are the automated emails you should be sending.

First Look: Contactually Client Relationship Management Software

Contactually is CRM software that works well for lawyers. If you want help staying in touch with current and former clients and other referral sources, you should give Contactually a try.

Social Media May Help Your Business, but It’s No Silver Bullet

So is the survey a resounding endorsement of social media marketing for lawyers? Let’s consider what the survey doesn’t say.