Legal Marketing

Below are our best tips and ideas for creating a sustainable legal marketing pipeline to grow your practice.

Before you can serve clients, you have to get them, and that starts with a clear sense of your law firm branding.

Once you know your marketing message, share it with the world through networking events, and other online marketing methods such as social media.

We have great ideas on building your law firm website, starting a law blog, and search engine optimization (SEO).

Need more ideas? Join other innovative lawyers in the Lawyerist LAB.

Metrics that Matter to Small Law Firms

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How to Calculate Your Firm’s Net Promoter Score (NPS)

Net promoter scores (NPS) are an excellent way to assess which clients are likely to refer other people to your firm. It is a key performance indicator (KPI) that small firms should be tracking.

Metrics that Matter to Small Law Firms

How to Track Collections Versus Utilization Rates

Assessing attorney collections versus utilization rate is a key performance indicator (KPI) that small firms should be tracking.

Metrics that Matter to Small Law Firms

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How to Use Aged A/R Reports

KPIs help law firms figure out how they are doing in objectively quantifiable terms. However, most small firms don't fully leverage that sort of information. Here's how using an aged A/R report can help you.

The Nuclear Option, Networking, and True Crime

Three podcasts we're listening to this week: Planet Lex, Asked and Answered, and Stranglers.

Metrics that Matter to Small Law Firms

How to Calculate Client Acquisition Cost

KPIs are quantifiable values that show how well a firm is doing, but most small law firms don't take advantage of using them. Here's how to assess your client acquisition cost.

Authenticity as a Social Media Marketing Strategy

Taking time to share details of your personal life can serve as a marketing strategy and help you make connections to clients and potential clients.

Metrics that Matter to Small Law Firms

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How to Calculate Your New Business Pipeline

A KPI is a quantifiable value which shows how well a firm is achieving its key objectives, but most small law firms don't take advantage of using them. Here's how to implement a sales pipeline approach for your firm so you can estimate your future work.

microphone with caption "lawyerist/legal talk network" below

Podcast #111: Daring Networking, with Ruth Carter

In this wide-ranging episode of the Lawyerist Podcast, we talk to Ruth Carter, a lawyer who is undeniably herself in public and private, about what it means to be a lawyer who is known to participate in the annual No Pants Subway Ride or don a Starfleet uniform for Comic-Con.

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Why Some Law Firm Websites Didn’t Make Our Top 10

While reviewing the best law firm websites we saw a lot of good websites marred by obtrusive pop-ups, overly complex messaging, and other disqualifying issues. Find out what you should avoid.

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10 Elements of a Successful Law Firm Website Home Page

Your law firm website can be a great tool to capture prospective clients, but you need to make sure it follows some simple rules for success. Here are 10 tips to help make that happen.