Podcast #52: Local Marketing, with Gyi Tsakalakis
Gyi Tsakalakis on what local marketing is, why it matters, and how to do it effectively. Local Marketing, with Gyi Tsakalakis The Internet is great for a lot of things, but the vast majority of potential clients still find a lawyer by asking a friend, family member, or colleague for a referral. But according to […]
Podcast #46: How to Figure Out if Your Online Marketing is Working, with Dan Weeks
Here's why cost-cutting measures aren't catching on with firms: many clients care more about the size of the discount than the size of the bill. Plus, how do you know whether the money you are spending on online marketing is getting the results it should?
Wix Sites Effectively Disappear from the Internet
If you designed your law firm website on Wix, you’ve got a problem.
.Law Domains Won’t Boost Your Website’s SEO
There is no magical SEO bonus if you use the new .law top-level domain.
Real Lawyer SEO Secrets Revealed
Improving your SEO rankings is more than just manipulating temporary loopholes. Adopt these SEO secrets to improve your rankings and your firm.
Podcast #7: Gyi Tsakalakis Talks About Online Marketing without the BS
This week Sam and Aaron wonder whether a lawyer could become an Uber driver to market a law practice, on obvious marketing, and Sam talks to Gyi Tsakalakis of AttorneySync about online marketing without the BS.
How the Avvo Badge Promotes Your Competition
How Avvo's embedded rating badge can take away visitors and search traffic, and what you can do about it.
Read This Article to Learn Everything You Need to Know About SEO
If you want to know what search-engine optimization is all about, spend a few minutes with this article from HubSpot.
Law Firm SEO Has Not Changed in 40 Years
The goals of your marketing strategy are not about you, they are about your clients. The sooner you realize that, the better your marketing strategy will be.
Have Solos Been Priced Out of SEO?
The economics of search-engine marketing have changed drastically over the past three years, driven by a flood of lawyers getting into SEO, along with search engine algorithm changes that have increased the complexity (and therefore cost) of bringing search-engine traffic to a website.
$500, Your Law Firm and SEO
A couple of weeks ago in The LAB, Sam asked: Can solos really compete with big SEO budgets? I think this is a topic worth a little more discussion, so I’m going to expand on my response here. Before we get to the “what lawyers can spend $500 to market their practices online” part, we […]
Hold up. You’re spending time and money on web marketing without setting goals? Are you frakin’ nuts? How do you know whether any of this “stuff” is working? And by working I mean meeting your goals. Oh wait… In my experience, when most lawyers think of web analytics they think of “hits” to their site. […]
Just Like Lawyers, Legal Marketers Can Be Good or Bad
A few shameful legal marketers should not taint all legal marketers.