How to Tailor Your Web Presence to Your Marketing Goals
Not every law firm needs a blog or a social media presence to be successful online. Cater your strategy to your marketing goals.
SEO Snake Oil: .Law, .Lawyer, & .Attorney
The bottom line: if your goal is better search ranking, spend a lot of money on high quality web design, SEO optimization, and linkbuilding.
California Attorney Advertising Rules May Soon Apply to Blogs Even When Lawyer Is Not In Charge
California’s Standing Committee on Professional Responsibility and Conduct (COPRAC) has been working on an ethics opinion on the applicability to attorney advertising rules to blogs for a while now, and after receiving public comments on its draft opinion, it released a revised draft and opened up a new 90-day public comment period. Comments can be […]
8 Best Practices for Law Firm Website Content
To ensure your website copy makes a positive impact on your audience, put the following best practices to use.
How to Get Your First Client
Getting your first client is not easy. But with the right mental approach, and some hustle, you'll have a full caseload before you know it.
Google Adwords vs. Bing Ads for Lawyers
If your law firm is looking to advertise online, or if you are already there, should you be spending your ad dollars with Google, Bing, or both?
Podcast #46: How to Figure Out if Your Online Marketing is Working, with Dan Weeks
Here's why cost-cutting measures aren't catching on with firms: many clients care more about the size of the discount than the size of the bill. Plus, how do you know whether the money you are spending on online marketing is getting the results it should?
5-Step Legal Marketing Plan, Step 5: Costs and Finances
Many law firms are so focused on their bottom line that they fail to properly invest in marketing. Learn how to make your marketing plan perform while keeping costs under control.
Podcast #7: Gyi Tsakalakis Talks About Online Marketing without the BS
This week Sam and Aaron wonder whether a lawyer could become an Uber driver to market a law practice, on obvious marketing, and Sam talks to Gyi Tsakalakis of AttorneySync about online marketing without the BS.
How the Avvo Badge Promotes Your Competition
How Avvo's embedded rating badge can take away visitors and search traffic, and what you can do about it.
Offer Unbundled Legal Services to Compete in Today’s Legal Market
While the unbundling trend may be starting out with larger firms for startups and entrepreneurs, it will make its way to down to smaller sized firms and encompass many more areas of law. All lawyers can benefit from learning techniques for unbundling and using technology to deliver services online.
Law Firm SEO Has Not Changed in 40 Years
The goals of your marketing strategy are not about you, they are about your clients. The sooner you realize that, the better your marketing strategy will be.
Watch the Only Good Lawyer Ads We Could Find
We tried to find ten legal advertising ads that were actually good, not “oh god that’s so bad it is hilarious” good. Spoiler alert: we totally couldn’t.