online marketing

Ethics Enter Key

California Attorney Advertising Rules May Soon Apply to Blogs Even When Lawyer Is Not In Charge

California’s Standing Committee on Professional Responsibility and Conduct (COPRAC) has been working on an ethics opinion on the applicability to attorney advertising rules to blogs for a while now, and after receiving public comments on its draft opinion, it released a revised draft and opened up a new 90-day public comment period. Comments can be […]

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How to Tailor Your Web Presence to Your Marketing Goals

Not every law firm needs a blog or a social media presence to be successful online. Cater your strategy to your marketing goals.

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8 Best Practices for Law Firm Website Content

To ensure your website copy makes a positive impact on your audience, put the following best practices to use.

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How to Get Your First Client

Getting your first client is not easy. But with the right mental approach, and some hustle, you'll have a full caseload before you know it.

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Google Adwords vs. Bing Ads for Lawyers

If your law firm is looking to advertise online, or if you are already there, should you be spending your ad dollars with Google, Bing, or both?

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Podcast #46: How to Figure Out if Your Online Marketing is Working, with Dan Weeks

Here's why cost-cutting measures aren't catching on with firms: many clients care more about the size of the discount than the size of the bill. Plus, how do you know whether the money you are spending on online marketing is getting the results it should?

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5-Step Legal Marketing Plan, Step 5: Costs and Finances

Many law firms are so focused on their bottom line that they fail to properly invest in marketing. Learn how to make your marketing plan perform while keeping costs under control.

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5-Step Legal Marketing Plan, Step 4: Marketing Strategies

It is time to put together concrete action tasks for getting clients through your door. Here are the best ways to grow your law firm's business:

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Podcast #7: Gyi Tsakalakis Talks About Online Marketing without the BS

This week Sam and Aaron wonder whether a lawyer could become an Uber driver to market a law practice, on obvious marketing, and Sam talks to Gyi Tsakalakis of AttorneySync about online marketing without the BS.

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How the Avvo Badge Promotes Your Competition

How Avvo's embedded rating badge can take away visitors and search traffic, and what you can do about it.

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Offer Unbundled Legal Services to Compete in Today’s Legal Market

While the unbundling trend may be starting out with larger firms for startups and entrepreneurs, it will make its way to down to smaller sized firms and encompass many more areas of law. All lawyers can benefit from learning techniques for unbundling and using technology to deliver services online.

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Law Firm SEO Has Not Changed in 40 Years

The goals of your marketing strategy are not about you, they are about your clients. The sooner you realize that, the better your marketing strategy will be.

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There is No Such Thing As Online Marketing

If the people you want to sign your retainer agreement cross the line between offline and online as easily as pulling a phone out of their pockets, then you should too.

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Watch the Only Good Lawyer Ads We Could Find

We tried to find ten legal advertising ads that were actually good, not “oh god that’s so bad it is hilarious” good. Spoiler alert: we totally couldn’t.

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Does Your Disclaimer Really Disclaim?

Lawyers put lengthy disclaimers on everything they send, but do they actually do any good? Perhaps – so they are worth using just in case.