online marketing

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5-Step Legal Marketing Plan, Step 4: Marketing Strategies

It is time to put together concrete action tasks for getting clients through your door. Here are the best ways to grow your law firm's business:

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Podcast #7: Gyi Tsakalakis Talks About Online Marketing without the BS

This week Sam and Aaron wonder whether a lawyer could become an Uber driver to market a law practice, on obvious marketing, and Sam talks to Gyi Tsakalakis of AttorneySync about online marketing without the BS.

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How the Avvo Badge Promotes Your Competition

How Avvo's embedded rating badge can take away visitors and search traffic, and what you can do about it.

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8 Best Practices for Law Firm Website Content

To ensure your website copy makes a positive impact on your audience, put the following best practices to use.

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How to Tailor Your Web Presence to Your Marketing Goals

Not every law firm needs a blog or a social media presence to be successful online. Cater your strategy to your marketing goals.

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Offer Unbundled Legal Services to Compete in Today’s Legal Market

While the unbundling trend may be starting out with larger firms for startups and entrepreneurs, it will make its way to down to smaller sized firms and encompass many more areas of law. All lawyers can benefit from learning techniques for unbundling and using technology to deliver services online.

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Law Firm SEO Has Not Changed in 40 Years

The goals of your marketing strategy are not about you, they are about your clients. The sooner you realize that, the better your marketing strategy will be.

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There is No Such Thing As Online Marketing

If the people you want to sign your retainer agreement cross the line between offline and online as easily as pulling a phone out of their pockets, then you should too.

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Watch the Only Good Lawyer Ads We Could Find

We tried to find ten legal advertising ads that were actually good, not “oh god that’s so bad it is hilarious” good. Spoiler alert: we totally couldn’t.

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Does Your Disclaimer Really Disclaim?

Lawyers put lengthy disclaimers on everything they send, but do they actually do any good? Perhaps – so they are worth using just in case.

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Just Like Lawyers, Legal Marketers Can Be Good or Bad

A few shameful legal marketers should not taint all legal marketers.

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Law Firm Sues the Rainmaker Institute for Failed SEO [UPDATED]

It’s hard to feel much sympathy for Seikaly & Stewart. Regardless whether the Rainmaker Institute actually has anything valuable to sell, it’s pitch reminds me of those late-night infomercials that promise to teach you to get rich from flipping houses or selling gold if you will just attend a very expensive seminar at a hotel near the airport.

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How In-House Counsel Use Social Media

Be wary of articles that tout the legal marketing ROI from using social media. Look closely at the statistics being cited. Often, they are not as compelling as many social media enthusiasts would like you to believe.

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How to Build Your Law Practice Like a Kid

The basic principles of running a law practice are the same common-sense business principles kids use in neighborhood businesses.

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Our Favorite Books About Lawyering (and Other Stuff)

Looking for some summer reading? Check out some of our writers' favorite books---and they are not all about lawyers!