online marketing

How to Tailor Your Web Presence to Your Marketing Goals

Not every law firm needs a blog or a social media presence to be successful online. Cater your strategy to your marketing goals.

SEO Snake Oil: .Law, .Lawyer, & .Attorney

The bottom line: if your goal is better search ranking, spend a lot of money on high quality web design, SEO optimization, and linkbuilding.

California Attorney Advertising Rules May Soon Apply to Blogs Even When Lawyer Is Not In Charge

California’s Standing Committee on Professional Responsibility and Conduct (COPRAC) has been working on an ethics opinion on the applicability to attorney advertising rules to blogs for a while now, and after receiving public comments on its draft opinion, it released a revised draft and opened up a new 90-day public comment period. Comments can be […]

8 Best Practices for Law Firm Website Content

To ensure your website copy makes a positive impact on your audience, put the following best practices to use.

How to Get Your First Client

Getting your first client is not easy. But with the right mental approach, and some hustle, you'll have a full caseload before you know it.

Google Adwords vs. Bing Ads for Lawyers

If your law firm is looking to advertise online, or if you are already there, should you be spending your ad dollars with Google, Bing, or both?

Podcast #46: How to Figure Out if Your Online Marketing is Working, with Dan Weeks

Here's why cost-cutting measures aren't catching on with firms: many clients care more about the size of the discount than the size of the bill. Plus, how do you know whether the money you are spending on online marketing is getting the results it should?

5-Step Legal Marketing Plan

5-Step Legal Marketing Plan, Step 5: Costs and Finances

Many law firms are so focused on their bottom line that they fail to properly invest in marketing. Learn how to make your marketing plan perform while keeping costs under control.

5-Step Legal Marketing Plan

5-Step Legal Marketing Plan, Step 4: Marketing Strategies

It is time to put together concrete action tasks for getting clients through your door. Here are the best ways to grow your law firm's business:

Podcast #7: Gyi Tsakalakis Talks About Online Marketing without the BS

This week Sam and Aaron wonder whether a lawyer could become an Uber driver to market a law practice, on obvious marketing, and Sam talks to Gyi Tsakalakis of AttorneySync about online marketing without the BS.