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Not every law firm needs a blog or a social media presence to be successful online. Cater your strategy to your marketing goals.
The bottom line: if your goal is better search ranking, spend a lot of money on high quality web design, SEO optimization, and linkbuilding.
California’s Standing Committee on Professional Responsibility and Conduct (COPRAC) has been working on an ethics opinion on the applicability to attorney advertising rules to blogs for a while now, and after receiving public comments on its draft opinion, it released a revised draft and opened up a new 90-day public comment period. Comments can be […]
To ensure your website copy makes a positive impact on your audience, put the following best practices to use.
Getting your first client is not easy. But with the right mental approach, and some hustle, you'll have a full caseload before you know it.
If your law firm is looking to advertise online, or if you are already there, should you be spending your ad dollars with Google, Bing, or both?
Here's why cost-cutting measures aren't catching on with firms: many clients care more about the size of the discount than the size of the bill. Plus, how do you know whether the money you are spending on online marketing is getting the results it should?
Many law firms are so focused on their bottom line that they fail to properly invest in marketing. Learn how to make your marketing plan perform while keeping costs under control.