How to Use Calendar Invites

Being smart about your calendar invites will make you look considerate and organized — and help you stay on schedule, of course.


5-Step Legal Marketing Plan, Step 4: Marketing Strategies

It is time to put together concrete action tasks for getting clients through your door. Here are the best ways to grow your law firm's business:


Networking for Job Security

Networking is essential to job security. But due to a false sense of security, lawyers often neglect the networking they know they should be doing.


Short-Term Rentals: Your Alternative to Hotels

It gets old paying for expensive hotel rooms lacking personality. Short-term rental companies, like Airbnb, offer an alternative with a few caveats.

let me take a selfie

Make Networking Go More Smoothly with Selfies

For years, meeting new people for networking has included an awkward ritual. You arrive and scan the tables, looking for singletons. If you see a likely candidate, you have to go and ask if they are the person you are supposed to meet. If you don’t see anyone, you get a table and watch the […]


Podcast #18: Shannon Hoagland’s Creative Remedy for Boring Networking Events

If you are tired of drinking wine with strangers in conference rooms, you’re going to appreciate this podcast. Shannon Hoagland’s creative approach to entertaining clients is virtually guaranteed never to bore you. This week Sam and Aaron also talk about a brand-new guide to increasing your computer security. 4-Step Computer Security Upgrade On today’s episode, […]


An Essential Networking Ingredient: Followup

When it comes down to it, networking is nothing other than opening yourself up to new relationships and new possibilities. This requires you to get out there and follow up.


Don’t Refer Bad Cases or Clients

Good lawyers want to help other lawyers by sending them good cases and good clients. Before you try and dump a problem client on another attorney, be sure to think about the long-term implications.


7 Solos You Meet at Bar Functions

Bar functions are full of solo lawyers, and the solos you meet at bar functions will tend to resemble these archetypes.


Why “Knowing Someone” is Still the Best Marketing

At Above the Law, in-house lawyer Mark Herrmann explains how in-house counsel actually choose outside counsel to hire.


The Wrong Way To Network

Networking is about making both parties more successful. Avoid the mistakes of not being inquisitive, being pushy for leads, or forgetting to say "thank you."


Legal Marketing: a Sucker’s Bet

Lawyers have been engaged in a race to the bottom in the marketing of their services for decades. Over-the-top, sleazy advertising has become synonymous with lawyers in the eyes of many people. It's no wonder that people's perception of lawyers have dropped so low. Marketing for lawyers is a sucker's bet at best.


How to Network: Get Out and Do Things. With People.

Whatever you hope to get out of networking—mentoring, referrals, clients, friends—here is the only real formula: Get out and do things. With people.


How to Make Small Talk

Working the room” is the one business development tactic that strikes the most fear in lawyers. Most lawyers hate finding themselves at a reception at some conference or benefit, where they hope to meet a few new people in a crowd of hundreds. Here are some helpful hints to minimize the fear.


The Importance of Long Term Goals for Your Practice

Most solo attorneys operate with the business mantra of "just keep the lights on this month." That's a good place to start, but you need to set your goals higher. If you do, you are 100% more likely to develop the practice you want.