The community of small firm lawyers creating the future.
Being featured in a publication can further establish your expertise. Other than giving a CLE (or winning an important case), talking to reporters is one of the easiest ways to increase your market visibility.
Help A Reporter Out (HARO) was launched in 2008 as a way to connect reporters and experts needed for media stories, from television clips to online news articles.
If you want to generate a lot of buzz for your law firm, attracting the local news media is key. Learn how from Lindsey Brown, a Memphis news anchor.
When newsworthy, press release distribution can still play an effective role in web marketing for lawyers. Great tips from Amy Campbell.
Lawyerist sued PeerViews, Inc., parent company of New York–based law blog TechnoLawyer, to invalidate its trademarks on the terms BigLaw and SmallLaw.
Tips for lawyers on getting great media coverage from newspapers, blogs, television news, and other media.
Because only a tiny fraction of the American public actually subscribe to newspapers, class action notice by publication is virtually guaranteed to be ineffective.
In recent years, law firms have begun to understand the need for branding. One area that is consistently overlooked in the branding efforts of many firms: consistent, strategically embedded media exposure.