How to Talk to a Reporter

Being featured in a publication can further establish your expertise. Other than giving a CLE (or winning an important case), talking to reporters is one of the easiest ways to increase your market visibility.

The Lawyer’s Guide to Help A Reporter Out (HARO)

Help A Reporter Out (HARO) was launched in 2008 as a way to connect reporters and experts needed for media stories, from television clips to online news articles.

Get Local News Media Attention

If you want to generate a lot of buzz for your law firm, attracting the local news media is key. Learn how from Lindsey Brown, a Memphis news anchor.

Press Release Distribution for Lawyers

When newsworthy, press release distribution can still play an effective role in web marketing for lawyers. Great tips from Amy Campbell.

Press Release: Lawyerist Sues TechnoLawyer to Invalidate Its BigLaw and SmallLaw Trademarks

Lawyerist sued PeerViews, Inc., parent company of New York–based law blog TechnoLawyer, to invalidate its trademarks on the terms BigLaw and SmallLaw.

Lawyers and the Media: Tips for Getting Good Exposure

Tips for lawyers on getting great media coverage from newspapers, blogs, television news, and other media.

Class Action Notice by Publication: Guaranteed to Fail

Because only a tiny fraction of the American public actually subscribe to newspapers, class action notice by publication is virtually guaranteed to be ineffective.

How to Announce a New Law Firm

How to launch your law firm and build immediate business.

The “House of Brands” vs. the “Branded House”

In recent years, law firms have begun to understand the need for branding. One area that is consistently overlooked in the branding efforts of many firms: consistent, strategically embedded media exposure.

Smart Social Media Use By Law Schools (and Students)

Law firms have been struggling with social media use, but law schools may be in even worse shape. Should you be pushing your school to engage current and prospective students and alums online?