The community of small firm lawyers creating the future.
KPIs are quantifiable values that show how well a firm is doing, but most small law firms don't take advantage of using them. Here's how to assess your client acquisition cost.
If you care about marketing your firm online—and you should—using SEO trickery doesn't get good results. Here are 8 ways to engage in sustainable online marketing to help build your reputation both on- and offline. The best part? They are the same things lawyers have been doing for years.
If you are considering moving your practice to a new neighborhood, here are some things to keep in mind.
When considering your marketing strategies, it is important to have an idea of what type of person you'd like to be marketing to. Here are some ways to define your ideal client persona.
Your domain name is one of the first things a client will remember about your firm. Make the right choice.
If you really want to maximize the power of using email to market your firm, here are the automated emails you should be sending.
You can no longer rely solely on paid ads and word-of-mouth referrals to attract potential clients. Instead, you need to create and share content that draws in and engages potential clients with content marketing. According to the Content Marketing Institute: Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent […]
By focusing on these five steps, you can create a well-balanced marketing plan for your law firm that will help bring in new clients.