marketing

Metrics that Matter to Small Law Firms

How to Calculate Client Acquisition Cost

KPIs are quantifiable values that show how well a firm is doing, but most small law firms don't take advantage of using them. Here's how to assess your client acquisition cost.

8 No-Risk “SEO” Tips for Sustainable Online Marketing

If you care about marketing your firm online—and you should—using SEO trickery doesn't get good results. Here are 8 ways to engage in sustainable online marketing to help build your reputation both on- and offline. The best part? They are the same things lawyers have been doing for years.

How to Launch a Law Practice in a New Neighborhood

If you are considering moving your practice to a new neighborhood, here are some things to keep in mind.

A Guide to Client Personas

When considering your marketing strategies, it is important to have an idea of what type of person you'd like to be marketing to. Here are some ways to define your ideal client persona.

How to Select a Domain Name for Your Law Firm

Your domain name is one of the first things a client will remember about your firm. Make the right choice.

Beginner's Guide to Email Marketing

The Automated Emails You Should Be Sending in Order to Land Clients

If you really want to maximize the power of using email to market your firm, here are the automated emails you should be sending.

Content Marketing: What It Is and How To Do It Right

You can no longer rely solely on paid ads and word-of-mouth referrals to attract potential clients. Instead, you need to create and share content that draws in and engages potential clients with content marketing. According to the Content Marketing Institute: Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent […]

5-Step Legal Marketing Plan

5-Step Legal Marketing Plan, Step 1: Identify Your Niche

By focusing on these five steps, you can create a well-balanced marketing plan for your law firm that will help bring in new clients.

Should Law Firms Focus on Social Media or Search Engine Marketing?

Social media and search engine marketing are in one basket. Put your eggs in it.

There is No Such Thing As Online Marketing

If the people you want to sign your retainer agreement cross the line between offline and online as easily as pulling a phone out of their pockets, then you should too.