The community of small firm lawyers creating the future.
Being featured in a publication can further establish your expertise. Other than giving a CLE (or winning an important case), talking to reporters is one of the easiest ways to increase your market visibility.
Help A Reporter Out (HARO) was launched in 2008 as a way to connect reporters and experts needed for media stories, from television clips to online news articles.
If you want to generate a lot of buzz for your law firm, attracting the local news media is key. Learn how from Lindsey Brown, a Memphis news anchor.
In recent years, law firms have begun to understand the need for branding. One area that is consistently overlooked in the branding efforts of many firms: consistent, strategically embedded media exposure.
A blog is probably the most effective way to drive potential clients to your (virtual) door. Well-written, attractive, and well-configured blogs consistently appear at the top of search engine results, and often result in earned media exposure for the blogger. What is a blog? A blog is just a frequently-updated website. It is a simple, […]