earned media

How to Talk to a Reporter

Being featured in a publication can further establish your expertise. Other than giving a CLE (or winning an important case), talking to reporters is one of the easiest ways to increase your market visibility.

The Lawyer’s Guide to Help A Reporter Out (HARO)

Help A Reporter Out (HARO) was launched in 2008 as a way to connect reporters and experts needed for media stories, from television clips to online news articles.

Get Local News Media Attention

If you want to generate a lot of buzz for your law firm, attracting the local news media is key. Learn how from Lindsey Brown, a Memphis news anchor.

The “House of Brands” vs. the “Branded House”

In recent years, law firms have begun to understand the need for branding. One area that is consistently overlooked in the branding efforts of many firms: consistent, strategically embedded media exposure.

Blogging 101: Why blog?

A blog is probably the most effective way to drive potential clients to your (virtual) door. Well-written, attractive, and well-configured blogs consistently appear at the top of search engine results, and often result in earned media exposure for the blogger. What is a blog? A blog is just a frequently-updated website. It is a simple, […]