call to action

Calls to Action on Law Firm Websites: the Great and the Ineffective

Your law firm website's call to action (CTA) is an important marketing tool. Here are some good and bad examples of CTAs.

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Why Some Law Firm Websites Didn’t Make Our Top 10

While reviewing the best law firm websites we saw a lot of good websites marred by obtrusive pop-ups, overly complex messaging, and other disqualifying issues. Find out what you should avoid.

The One Secret to Online Legal Marketing

All law-firm websites plans should be created with this one simple idea in mind.

Your Website’s Call to Action

The call to action should be the beginning and ending of your webpage. Start with the end in mind and work your content backwards.

Split Test Marketing Lessons from Panhandlers

Learn to split test (A/B test) your online marketing efforts using lessons from the homeless.