branding

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Podcast #66: What It Means to Have a “Human” Practice, with Julie Tolek

Sam and Julie Tolek chat about what it means to be a solo lawyer and how to create a brand experience that doesn't intimidate clients. Julie also tells us about how she manages her client tasks and what it takes to maintain a work-life balance in the legal field.

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Start a Law Firm in Law School

Want to be a lawyer-entrepreneur? Start now, while you're still in law school.

Your Good Name: Online Reputation Management for Lawyers

"I don't care what they say about me as long as they spell my name right." Try telling that to Michael Pines. Lawyers, protect your online reputation.

Do You Think About Your “Branding”?

Branding is how you are perceived, especially by potential clients, referral sources, opposing counsel, etc. So, do you think about it?

A Brand Is Not Just A Logo

A brand is more than creating a logo and it is your customer’s experience. Branding is never just the logo and the brand should consider the customer experience.

Top 4 Trademark Law & Branding Tips

Trademark law & branding tips for entrepreneurs and others launching new companies, products, or services.

Thoughts On Law Firm Branding

Effective law firm branding requires that you communicate your knowledge, skill, and experience without talking about your knowledge, skill, and experience.

Starting a Law Firm is Both Terrifying and Rewarding

Starting a law firm straight out of law school is a daunting task, but the rewards can be great. Here are some things to consider.

Branding Your Law Firm Online

Build brand credibility for your law firm online. Having a strong brand can greatly improve your marketing.

Personal Branding Positioning Strategy

Personal branding is an important marketing strategy for law firm attorneys.