For many small and mid-sized firms marketing can feel like a black hole in their practice. Investment goes in, but it’s a mystery how that money relates back to tangible growth.
Introducing Campaign Tracker from Clio—an invaluable tool that will demystify your legal marketing and advertising investment. Campaign Tracker is a marketing and analysis tool that helps law firms see exactly how their advertising efforts are paying off. This is the first time, within one fully integrated practice management product, that lawyers are able to determine where their marketing budget is generating results.
Effortlessly create campaigns that track leads acquired through ads and/or online forms. Leads that convert to clients are easily tracked through their entire lifecycle linking them back to the marketing initiative and associated revenue, allowing for ROI analysis and ongoing marketing optimization — it’s that simple.
Measure Revenue and Success for Each Campaign
Launch an advertising campaign. Learn which sources generate the most leads. Scrutinize your return-on-investment (ROI) to see which campaigns are the most effective at generating interest and revenue. Optimize for continued success.
Make It Easy
An intuitive dashboard makes it easy to track each campaign, the associated billable revenue, and leads generated. Easily identify which campaign is generating the most interest and automatically capture leads inside Clio.
Never Miss Another Opportunity
If you miss a potential client’s call, a lead will automatically populate in Clio for future follow up. Campaign Tracker automatically shows all acquired information including: who they are, where they are calling from, and other information.
Start spending wisely with Campaign Tracker by Clio.
Download our free legal marketing whitepaper to learn the value of tracking your metrics and how Campaign Tracker can be an integral part of a successful and growing practice.