If you are still on the fence about using social media as a marketing tool for your law firm, get off the fence. There are approximately ten million articles on Lawyerist to help you create a social media campaign. If that is not enough, a recent poll indicates that a lot of people are obsessed with social media.
48% of social media users check activity as soon as they wake up, or even during the night. iPhone users in particular generally check social media in bed, before breakfast, and before they ever turn on the TV in the morning.
56% of Facebook users check the site at least once a day and 32% of Facebook users do not mind being interrupted by an electronic message.
What does this mean for law firm marketing?
In many ways, this is a Catch-22. People appear to be using social media more then ever. At the same time, Facebook, Twitter, etc., are increasingly overloaded with constant streams of nonsense from people. Your updates and marketing attempts could get lost in the shuffle.
One way to avoid the crush is to post less frequently. Some people I follow on Twitter send updates fifteen times a day. I admit, the chances of me ever reading their Tweets are rather low. Many of these people are legal professionals who post some useful stuff, but also talk about lunch, the weather, and their socks.
If you are going to use Twitter or Facebook for marketing yourself or your firm, post something useful, or at least somewhat interesting. Post links to useful articles, or links to a blog post you wrote. In other words, content is king.
The study indicates people are paying attention more then ever, but you still need to get their attention, and give them something useful.