At Avvo’s Lawyernomics, Josh King breaks down the problems with trying to use social media for direct marketing and instead extolls the virtues of social media for generating referrals.

And while it is possible to blog on legal topics for a consumer audience, it is very hard to get right. Most consumer legal blogs descend into nothing more than marketing.

Sounds like the same point I’ve been trying to get across. What does work for direct marketing? Ads, and not much else. Josh also has a few choice words for those considering a social media consultant:

Outside of getting technical help to get started or be more efficient, there should be no need whatsoever.

Exactly. (via Antonin Pribetic)

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