Cast aside your doubts about social media and take the plunge; additional marketing will help your firm. Now that you have elected enter the social media landscape, who is going to handle the task at your firm? Some think that social media should be extension of your own personality, meaning solo attorneys should do their own social media marketing.
On the other hand, social media is marketing, and there are experts that can handle your marketing efforts. A recent article conducted a poll on the best way to handle social media, so which route is best?
Cost v. time
Yes, you can write your own blog posts, Facebook updates, and Tweet for free. But if you do not know what you are doing, you are unlikely to get good results. There are tons and tons of resources on Lawyerist for creating your own social media campaign. If you take the time, you can create a nice plan on your own. The downside, if you are new to the game, is that it takes time, and time is money.
If you have the time, the drive, and willingness to learn, then go for it. If you are overwhelmed with other responsibilities, then maybe hiring someone is the way to go.
I will admit, I have no idea what social media experts/consultants do. That said, I am willing to bet that hiring one may lead to a higher success rate for your social media campaign. Social media is marketing, and by hiring a social media expert, you are hiring a marketing expert. Marketing is all about having good content and getting that content to the right people. If you can only do one or the other (or neither), you should consult with someone.
There are plenty of other variables to consider. But before you get started, make sure you have a plan, and do some research to make sure you choose the right path for your firm.
(photo: the tartanpodcast)