Online Marketing 101

Online Marketing 101: Privacy and Technical Know-How (Part 1 of 3)

In reality, there is no such thing as online marketing. There is just marketing. Being successful promoting your firm online is pretty much the same as doing it offline. But it is useful to think of online marketing as a collection of tools with unique characteristics that require some special consideration. Online marketing tools encompass […]

Online marketing 101: websites and advertising online (part 2 of 3)

Okay, so you are comfortable with online privacy issues, you have spent some time on Wikipedia and Google learning about the “geek stuff,” and now you want to get going and market your law firm online. Obviously, you want to start with square one: a website. And a website is the logical next step in […]

Online marketing 101: blogs and social networks (part 3 of 3)

Hosting provider? Check. Website? Check. Advertising plan? Check. Now it is time to talk more advanced online marketing: blogs and social networking. Starting a blog or participating in an online social network is more advanced in the sense that both require more time and a bit more comfort with online interaction. But blogging and social […]