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Email marketing is the most effective marketing tactic you are currently not doing to help your firm bring in new business.
Your firm should experiment with sending different types of emails to your clients, colleagues, and referral sources. There is not going to be one perfect solution for your firm. Eventually, you will find the right serving of emails that help your firm bring in new business.
If you are going to supercharge your email marketing, you will need to learn how to segment your lists and automate your emails. Here's how.