5-Step Legal Marketing Plan

5-Step Legal Marketing Plan, Step 5: Costs and Finances

Many law firms are so focused on their bottom line that they fail to properly invest in marketing. Learn how to make your marketing plan perform while keeping costs under control.

5-Step Legal Marketing Plan, Step 4: Marketing Strategies

It is time to put together concrete action tasks for getting clients through your door. Here are the best ways to grow your law firm's business:

what makes you unique

5-Step Legal Marketing Plan, Step 3: Competitive Advantage

The Internet is full of lawyers trying to grab the attention of clients. It's difficult for even the savviest consumers to tell one firm from another. The best way to get more clients to choose you is to distinguish your firm from the others, emphasizing the points that will appeal to the clients you want to attract.

5-Step Legal Marketing Plan, Step 2: Do a SWOT Analysis

In a SWOT analysis, you identify your Strengths, Weaknesses, Opportunities, and Threats. A SWOT analysis will give you clear picture of what you can do well and what your limitations are.

Podcast #15: Karin Conroy’s 5-Step Basic Law Firm Marketing Plan

Don’t build your marketing plan around the strategies you want to employ. That’s step 4. First, you need to do a little background work to figure out which strategies make sense for your practice. This week, Karin and Sam talk through her 5-step marketing plan. Plus, Sam and Aaron talk about a BigLaw April Fools […]

5-Step Legal Marketing Plan, Step 1: Identify Your Niche

By focusing on these five steps, you can create a well-balanced marketing plan for your law firm that will help bring in new clients.