In October of last year google released its Social Search experiment in an effort to personalize search with content from the searcher’s online contacts. Social Search is now available to everyone in beta:
In order to see “social search” results, you must be logged into your Google profile.
For example, when i perform a search for lawyer internet marketing on google, two social search results are displayed. One is from a blog to which I subscribe through Google Reader, and the other is my good buddy (and business partner) Jeff Berman:
While social search is still in its infancy, it is likely to play a huge role in the future of search. With the introduction of real-time results, custom web history results, and social search, it’s clear that Google is committed to making search results very specific to its users.