A few months ago I wrote a post about why Twitter works for attorneys. Since that post, I have not dramatically changed by Twitter usage, but I have made a few professional contacts through Twitter. I also attended a local networking event comprised of attorneys who use Twitter.
When my kid was born a few weeks ago, however, I dropped off the face of the Twitter-verse and have not been too interested in returning. Is it beneficial for attorneys to use it?
Twitter appears to have limited returns
After my previous Twitter post, I changed my account to public, so anyone can follow me without asking for my permission. While that did result in more followers, it has not dramatically increased my following. Part of that, however, is likely due to the fact that I maybe tweet once a day.
As far as I know, no potential clients have tracked me down through Twitter. On the other hand, I have engaged in some conversations with local attorneys that I otherwise would probably never talk to. Given the relatively small amount of effort I put into Twitter, I think that is a net positive return.
Do not expect to start a world trend with your tweets
A recent study showed that 71% of tweets produce absolutely no reaction, 6% are retweeted, and 23% resulted in a reply message. In other words, seven of your ten tweets will probably result in nothing. If you think you are going to start a in-depth conversation, think again.
Put in a modest effort and expect a modest return
I still think it has some utility. As I noted, I have been able to connect with some local attorneys. I put forth a relatively modest effort, usually I tweet about Lawyerist posts or some other legal news. I have accepted the fact that my tweets do not set off world trends. But if a few minutes of my time everyday results in a few new connections, that is time well spent, in my humble opinion.