Spotlight Branding is a digital marketing services company that focuses on making you an unforgettable brand and lawyer. Its unique approach to web design, content, and marketing takes a people-first approach, rather than focusing solely on search engine rankings. Its focus is to make their clients authoritative and memorable. Spotlight’s strategy seeks to help you drive more referrals, create repeat business, and attract high-quality clients by building a premium online brand for your law firm.
Spotlight Branding Highlights
A suite of services. Spotlight Branding offers social media, web design, web content, monthly e-newsletters, video FAQs, Avvo profile management, and blog writing services. Services can come packaged or individualized on a one-off or recurring basis depending on your needs. If these services sound like the same services offered by every other SEO and digital marketing firms, it’s because they are. What differentiates Spotlight Branding is its strategy and approach in using those services.
Content first. With everyone competing for that enticing top Google search spot, the journey to numero uno can be fierce, unrelenting, and expensive. Spotlight helps you see the forest through the trees with an emphasis on your unique brand, thinking first about the content that people want to see on your website and helping you show up as an authoritative, credible expert in your field to attract potential clients and earn meaningful, curated referrals.
Branding, not SEO. Your journey with Spotlight Branding begins with a consultation call to make sure you are a good fit for each other. Then you will meet your dedicated Personal Brand Manager, who will be your point of contact throughout the entire process and will get to know you and your practice to create bespoke content, just for you. Their strategy is to put systems in place to build your brand to maximize your referrals, and to have your marketing catered toward people and not algorithms.
Money-back guarantee for up-front services. Creating a new website, logo, and videos for you generally takes between 60 and 90 days. During that launch phase, if you’re unhappy with anything created for you, or decide that Spotlight Branding is not a good fit for you, you can opt-out and get a full refund. That’s a relatively unique offer, just for the record. And, if after the launch phase you’re unhappy with any of your services, you can cancel at any time under your month-to-month contracts. Having this flexibility and transparency allows you to make sure you’re getting exactly what you want as you build and develop your firm and brand.
Spotlight Branding Pricing
Due to the personalized work that goes into each individual attorney’s project, pricing varies depending on your needs. Given the personalized nature of web design and SEO work, Spotlight does not have set prices for its services. Because one attorney may want more robust services than another, prices will vary on the package, the type of services you want, and the amount of maintenance you need after everything goes live.
If any of this sounds intriguing, you should contact Spotlight for a free consultation to learn more about available pricing and packages. If you’re going for the whole package of their services, expect to spend at least several thousand dollars.
Things You Might Want to Know
Focus on results. Sometimes, understanding certain marketing metrics and approaches can feel like understanding a foreign language. Spotlight Branding wants you to focus on results instead. Its team will try to get you more referrals, better clients, increase your ROIs, and develop an expert reputation for you. Spotlight Branding doesn’t focus on vanity metrics, such as number of users, pageviews, and other numbers that are easily manipulated. It will help you track where referral sources come from, increase your client list, get clients that are more suited to your practice and ready to go, and build out your brand.
Working with lawyers exclusively. Spotlight Branding works only with lawyers and law firms. Its professionals are skilled and experienced in navigating the challenges and needs of lawyers building an online presence. This means they are well versed in the ethical concerns and unique difficulties attorneys face when marketing their services online.
Free resources. Getting started with marketing and brand building is a daunting and overwhelming process. To get you familiar with the basics, build a solid foundation (and to help you help yourself) Spotlight Branding offers a ton of free resources, including a podcast, whitepapers, videos, worksheets, and infographics to help you get acclimated to the marketing world.
Who Spotlight Branding is For
Spotlight Branding is best suited for solo and small firm attorneys who are entrepreneurial minded and understand that they are a business owner as well as a lawyer and who are focused on building their online brand more than always keeping a focus on leads and rankings. Attorneys who are seeking a collaborative partner in their marketing plans will benefit the most by working with Spotlight Branding.
Spotlight Branding offers a fairly unique approach to online marketing, but its services will only go as far as you’re willing to put in the work. Spotlight Branding will help you create authoritative content and put your law firm’s brand out there, but it’s up to you to develop your network and showcase your expertise. Attorneys who are willing to take an active role in their firm’s marketing efforts and content creation while working with Spotlight Branding are those who will get the most out of its strategy and services.