The Rainmaker Institute

The Rainmaker Institute

The Rainmaker Institute helps lawyers become marketing masters. It teaches marketing fundamentals to help improve the quality and quantity of your clients.

The Rainmaker Institute Rating:


  • Customer Experience & Support - 7/10
  • Pricing & Value - 6.5/10
  • Innovation & Future-Proofing - 6/10
Comments Rating 0 (0 reviews)

Rating Breakdown

Our Rating: 3.3/5

Our rating is based on our subjective judgment. Use our resources—including our rating and community ratings and reviews—to find the best fit for your firm.

The Rainmaker Institute, founded by Stephen Fairley, helps lawyers become marketing masters. If you’re looking for help with website design, content marketing, lead conversion, client intake, or more generic onsite consulting, The Rainmaker Institute teaches marketing fundamentals to help you improve the quality and quantity of your clients.

The Rainmaker Institute Highlights

Large reach. The Rainmaker Institute is a larger organization that has been around since 1999 helping lawyers with their law firm management and marketing. It has helped over 18,000 solo and small firm attorneys in all 50 states. Having a more substantial presence may mean less individualized attention, but more independent study.

Registered Corporate Coach. Stephen Fairley, CEO of The Rainmaker Institute, built Rainmaker from the ground up. He is a Registered Corporate Coach and member of the National Speaker’s Association. He has dedicated much of his career to helping attorneys and law firms improve, and many academic, legal, and news publications have featured his work with The Rainmaker Institute.

Legal marketing bootcamp. Rainmaker offers several legal marketing retreats throughout the year to help attorneys learn skills to market their firms more effectively. Each is a 2-day intensive course that covers topics from marketing to lead conversion to client retention and referrals. It is a good option for those who want to get their toes wet in this area without committing to something more long-term.

The Rainmaker Institute Pricing

The Rainmaker Institute does not have information about pricing for coaching services. You will need to contact them for a quote.

Two-day Rainmaker Retreats are $497 for the early bird price and $997 regular price.

Things You Might Want to Know

A different service for different needs. If you’re more interested in client intake, content marketing, or conversion, they have services specializing in those areas.

Home study. If you prefer to conduct some self-study, The Rainmaker Institute offers books, on-demand webinars, and DVDs for you to purchase to get you going on increasing your firm’s revenue or improving your firm’s marketing.

Not a lot of free stuff. The Rainmaker Institute doesn’t offer much in the way of free material, so you don’t have as much to review or explore when deciding if Rainmaker is a good fit. They do maintain a regularly-updated blog that full of tips, advice, and numerous client testimonials. You can, of course, reach out to learn more about their programs and offerings.

Who The Rainmaker Institute Is For

The Rainmaker Institute is best suited for attorneys who know exactly what they want to change about their practice when it comes to client retention or marketing. If you’re looking for a program to help more you with work-life balance or a program that is not as marketing-heavy, Rainmaker won’t be a good fit for you.

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