Postali Review: Marketing & Website Design for Law Firms
What is Postali?
Starting Cost: Contact Provider
- Comprehensive Marketing
- Lead Tracking
- Robust SEO
- Not DIY
- Not an add-on product
- Not a Quick-launch
Starting Cost: Contact Provider
For SEO Services & Marketing Agencies, the following are essential features, and you should therefore expect to see a check in every box in this section.
Postali does not have pricing information readily available on its website. As with many other companies in this industry, the price will vary depending on goals and needs and a project’s complete scope. Because they offer such a wide range of services, it is difficult to estimate their costs—we suggest taking advantage of their free consultations.
Yes. Postali is strictly a law firm marketing agency. All aspects of their services are designed with that in mind, from copywriting to brand design to direct mail campaigns.
Yes, Postali offers comprehensive law firm marketing services. This includes Search Engine Optimization, brand design, and even offline marketing.
Yes. As a marketing fiduciary, Postali will not work with your direct competitors.
Yes, Postali builds comprehensive custom websites for its clients as part of its legal marketing efforts. This means their clients won’t get stuck with a one-size-fits-all template their neighbor already uses. Clients get logo design, personalized photography and video, and even tone-of-voice work if necessary. They can use existing assets, or their award-winning creative team can build a new website from scratch.
Yes. If link building is part of a firm’s marketing solution, Postali can handle that.
Although Postali can help with brand design, letterhead, and the like, one service that sets Postali apart is their Direct Mail Campaigns. Here, Postali strategically sends snail-mail letters on high-quality paper to potential clients. Included with this is a 24-hour answering service. Postali takes the call, in English or Spanish, and sends clients an email summarizing the interaction.
Yes. Postali offers social media campaign management.
Postali can aid law firms with PPC campaigns as well as Facebook advertising.
Yes. Postali can help firms plan and self-execute their content marketing, or they can even help with copywriting.
Marketing Partner. Postali gains a lot of its value from creating long-term relationships with its customers, and prides itself on that. Although certain services can exist month-to-month, many offerings, like SEO, require a bit more of a commitment. This can make some attorneys nervous. Postali, to this end, promotes itself as a “Marketing Fiduciary,” meaning they take extra steps to avoid a conflict of interest. For example, salespeople are salaried, not commissioned, and won’t work for a client’s “arch-rival” while providing services for another firm.
Voice Services. As mentioned above, Postali also offers voice services and call tracking. This can provide valuable analytics for law firms to help track their marketing efforts.
Detailed Quote. Postali offers free consultations to potential customers. This process requires you to chat with someone from their company for one or two hours, where they get to know you, your practice, and your goals. After that conversation, they research the best and most cost-effective medium and method to meet your goals, then contact you with a quote. It’s a detailed process to ensure no stone is left unturned, which means a better experience and better results for you.
Contract Length. Contracts with Postali are generally for one year. This is because that’s how long it usually takes to launch a custom site, execute an initial marketing strategy, and track its results.
Attorney Involvement. Postali clients can be as involved as they want with their projects. If Postali has the necessary specifics, attorneys can be hands-free with its process. However, the more involved a client is, the more effective the results will be.
Take the guesswork out of researching, purchasing, and implementing the right legal tech products and services for your law firm. Our Field Guide answers your essential questions and breaks down the features most important to your business, so you can buy with confidence.
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