Marketing Partner. Postali gains a lot of its value from creating long-term relationships with its customers, and prides itself on that. Although certain services can exist on a month-to-month basis, many offerings, like SEO, require a bit more of a commitment. Obviously, this can make some attorneys nervous. Postali, to this end, promotes itself as a “Marketing Fiduciary.” This means that they take extra steps to avoid a conflict of interest. For example, they don’t pay their salespeople on a commission, and they won’t work for a client’s “arch-rival” while they are providing services for them.
Voice Services. As mentioned above, Postali also offers voice services and call tracking. This can provide valuable analytics for law firms to help track their marketing efforts.
Detailed Quote. Postali offers free consultations to potential customers. This process requires you to chat with someone from their company for one or two hours where they get to know you, your practice, and your goals. After that conversation, they conduct research into the best and most cost-effective medium and method to meet your goals, then contact you with a quote. It’s a detailed process to make sure that no stone is left unturned, which means a better experience, and better results, for you.
Contract Length. Contracts with Postali are generally for one year. This is because that’s about how long it usually takes to launch a custom site, execute an initial marketing strategy, and track its results.
Attorney Involvement. Postali clients can be as involved as they want to be with their projects. As long as they are provided with the necessary specifics, attorneys can be hands-free with its process. However, the more involved a client is, the more effective the results will be.
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