Law Firm SEO Services

A good marketing strategy is diverse, measurable, and scalable. There are a number of ways to market law firms. T.V., Billboards, Radio, and PPC Ads can all be an effective part of your overall marketing plan, but alongside those initiatives should be a spot for SEO. People turn to Google’s search engines when researching law firms to get more information about your firm even after getting a referral, and in many cases, it is the first point of information when they start their search.

If your law firm is visible, well-reviewed, and offers key information potential clients are searching for, you will make the right type of first impression. SEO services for your law firm should be a priority because a good plan is worth its weight in gold.

The website for your law firm needs to be fast, user-friendly and well-optimized for search engines. Some law firm website platforms are lacking, giving your competitors an advantage when it comes to SEO. In addition to SEO performance, your website must help visitors find the answers they seek while guiding them to take the desired actions on your website. 

If your website doesn’t check those boxes, it could be a good sign that you need to consider revising your site and possibly moving to a new platform in the process. We suggest WordPress for all law firm websites. That will allow you to own your website instead of “renting” it, and the WP platform provides a great foundation for SEO.

Stellar SEO is a top-rated link building and content-marketing agency. Since personal injury SEO is such a competitive space, we have found a strong need for our link building services among injury attorneys, along with on-page SEO and content guidance. If you are in a similarly competitive area of legal practice, there is a good chance we can assist you as well, so just reach out, and we can discuss your project.

Do You Offer Website Design or PPC Advertising for Injury Firms?

No! We have built our reputation by specializing in our field – Content-Driven SEO. We can provide on-page SEO services and link building for lawyers.

As experts, we appreciate fellow companies that have developed similar levels of expertise in their own fields. If you want to become the dominant personal injury law firm in your market, partnering with specialized companies with deep expertise is the best way to do so.

While we do not offer website design or PPC services, we are happy to work alongside your PPC and web design company to create a cohesive strategy.

There are over 97,000 personal injury law firms in the U.S. fighting for those dream cases. The kind that elevates your firm to the highest level. Even if you are one of the best in your field, if you lack visibility in Google, you are giving away cases to firms that are showing up ahead of you.

If you, like so many other injury attorneys we have spoken with, are tired of poor search visibility, causing you to miss out on great cases, get in touch today. We can’t (and won’t) work with everyone, but for those who are the right fit to partner with us, we can make a major impact.

Depending on your target market, a combination of local and organic SEO may yield the best results for your law firm. To determine the exact law firm SEO roadmap to follow, our team will start by reviewing the makeup of the search results for your keywords to determine which areas present the best opportunity

Generally speaking, law firms with a physical office location (or multiple) can benefit from local attorney SEO services. A couple of tools that can improve local law firm SEO are Google My Business and unique landing pages. 

A Google Business profile can help law firms show up on Google Maps, making it easier for prospective clients in your geographical area to find you. Additionally, unique landing pages for various service areas can also improve law firm SEO and prioritize your firm for relevant searches in your location.

Most law firms will take advantage of local search engine optimization tools to improve their internet marketing efforts with increased brand awareness in their service location. A blend of local and organic search results will yield the best results for your law practice.

The exact law firm SEO cost will be dependent upon the current health of your website, your competition, and your location. Our law firm SEO services start at $5000 per month, and our typical range is between $5-$20K per month for a comprehensive campaign.

You might be wondering if a legal marketing campaign is worth this kind of price. The value that comes with ranking higher in search pages cannot be understated. When you show up as the top result in a given Google search, you are far more likely to get clicks and therefore, clients. 

Performing well in a Google search only happens because of effective SEO, so the investment that you put in can be repaid over and over when your client base grows. Paying for law firm SEO services will improve your position in a Google search, driving more visitors to your website to find out about the legal services you can provide.

Understanding Law Firm SEO Pricing

When it comes to law firm SEO, pricing can vary considerably based on the current health of your law firm’s website and how far you are behind the top competitors. As law firm SEO experts, we complete detailed research into your market and determine how and where your site is falling short.

By taking this approach, we can more accurately determine how best to improve your law firm’s search engine visibility. For example, let’s say that everyone ranking for “car accident lawyer” has a domain rating (DR) of around 50 and 25-35 sites linking to their page, while your site has a DR of 25 and only five sites linking to your page. We can reasonably predict that, in this case, you would need around 20-30 links to be competitive and that we should target high DR links to help close up the overall authority gap. This is, of course, a simplified explanation, but the process works incredibly well.

When you hire a law firm SEO company, they should follow a similar process when pricing out the campaign and developing a strategy. Avoid cookie-cutter SEO for law firms, as pre-built packages may or may not work for your unique situation. Often, these cookie-cutter plans make lawyer SEO expensive, and it may not even work effectively for your specific firm. Without a clear plan backed by data, you are going to waste time and money while missing out on great potential cases.

You will be provided with access to your own tracking dashboard in which you can find details about traffic growth, goal completions, website health, keyword rankings, and more. Our comprehensive reporting dashboard can integrate with several external analytics tools as well to help you see the “big picture” all in one convenient place. We also have monthly review calls to answer your questions, discuss key events, and make sure our visions are aligned. In addition to scheduled reviews, you are able to email us any questions that come up along the way, and our team will happily assist.

Our ultimate goal is to build a law firm SEO plan that generates a noticeable boost in leads, calls, and cases. To deliver on that goal. We track many additional KPIs and continually adjust your SEO strategy based on that feedback loop.

The time it takes to see results from SEO can vary depending on various factors, such as the competition in your law firm’s location and practice areas, the level of optimization of the website, and the quality of the content. A personal injury lawyer, for example, will typically have more competition than a family law attorney, although some specific keywords are an exception to this.

In general, it can take several months to see significant improvements in rankings and traffic, even when partnering with a law firm SEO agency. As part of your initial audit and strategy development, you will receive a more precise estimation of expected outcomes and timelines.

Whether to hire a legal SEO agency or do it yourself depends on your budget, expertise, and time constraints. While some law firms may have the resources and expertise to handle SEO in-house, many others find it more effective to outsource to an experienced SEO agency or law firm SEO expert who can provide specialized expertise and a dedicated team to handle SEO strategies and implementation.

Many law firms partner with outside agencies for on-page SEO, content writing, Google Maps SEO, social media management, or paid search. Most law firms that do not hire a legal SEO agency are small law firms that find lawyer SEO expensive compared to their earning potential, or they have built an in-house SEO team.

There also seems to be a gap in which types of law firms use SEO services. An injury law firm, for example, is more likely to hire a law firm digital marketing company than an employment law or tax attorney.

So, while there is no “right” answer about whether you should do it yourself or hire an agency, you need to be honest with yourself and determine which is most practical given your current team, resources, and budget.

Why is SEO important to the legal industry? Because it’s so competitive, you often need an expert team to find your place in the digital market. For most firms, hiring a law firm SEO agency will be the right decision.