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Stellar SEO

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Stellar SEO Rating:


  • Customer Experience & Support - 8.5/10
  • Pricing & Value - 8.3/10
  • Innovation & Future-Proofing - 9/10

Rating Breakdown

Our Rating: 4.3/5

Our rating is based on our subjective judgment. Use our resources—including our rating and community ratings and reviews—to find the best fit for your firm.

Stellar SEO, as the name implies, is an online marketing company specializing in Search Engine Optimization. Specifically, however, their talents lie in link-building and content marketing. It’s what needs to be done after you’ve maximized your on-page SEO. If you’re at the end of the line with your basic website optimization, Stellar SEO may be worth a review.

Who Stellar SEO is For

Stellar SEO is for growth-oriented law firms who have gotten to the end of what they can do with just the “basics” of site optimization. Usually firms who have an active marketing department and know what their competitive market looks like will find the best success. 

Alternatively, Stellar SEO is likely not for solo practitioners who don’t have a viable intake process already set up. Or for those out there who are simply looking for a placeholder website for their firm.

Stellar SEO Features

Services Offered
  • Search Engine Optimization (SEO)
Starting Price
$5K Retainer
Free Consultation
A free consultation or website audit can help you figure out if a particular marketing agency is a good fit with your law firm.
Focused on Law
Some marketing agencies focus on representing law firms, while others apply their skills to multiple industries.
Marketing can be winner-take-most, especially when it comes to search. That can present a conflict if a marketing agency represents direct competitors. Many marketing agencies won’t represent direct competitors for this reason, although exclusivity may cost more.
Law Firm Websites
A well-designed law firm website with a solid SEO strategy is the foundation of any law-firm marketing plan. Besides just creating the website, companies may offer to draft copy, produce videos, and maintain and support the website.
Will You Own Your Website?
If your web design company owns the assets it creates for your website, it can be difficult to transfer your website to another hosting provider or marketing agency.
Drafting effective website copy, including pages and blog posts, is a specialized skill, and it can help your firm launch a new law website much more quickly than if you intend to draft the copy yourself.
Video Production
Professional video production can enhance your website and drive visitors to contact your firm.
Before you hire, you should look at other websites the company has designed. A public portfolio makes this easy.
Website Maintenance
Websites require technical upkeep, which isn’t always included in your fee.
Search Engine Optimization (SEO)
SEO involves more than just optimizing keywords for search engines, but the end goal is for potential clients to find your website. Note: effective SEO is not cheap, and cheap SEO is rarely effective.
On-Page SEO
On-page SEO involves optimizing the content and metadata of your law firm website pages. This is essential but fairly basic.
Building off-site links back to your website effectively probably requires a strategy and a fair amount of work. Linkbuilding tactics can include writing guest posts, outreach, and more.
Local SEO
Search engines use what they know about your location when they deliver search results, and not just in map apps. Local SEO aims to boost your results when location is relevant.
Other Marketing Services
Pay-Per Click (PPC) Advertising
PPC advertising puts your search results on top of targeted search queries.
Google Certified Partner
An optional certification that means Google has certified the vendor as an expert in Google Ads. It does not mean the vendor has any kind of special relationship with Google.
Brand Design
If you need a logo or other marketing assets, you might want a branding package for your law firm.
Social Media Marketing
Your marketing agency can help you design and maintain a social media presence.
Email Marketing
Email marketing can be highly effective, and a marketing agency can help your firm develop and execute an email strategy.
Offline Marketing
Offline marketing may include things like letterhead, newspaper ad design, etc.

Additional Details

Own your Data

We, at Lawyerist, think you should own your website, and the data you create through your analytics tools. So does Stellar SEO. They don’t use proprietary website building software, and your Google Analytics and Google My Business accounts stay in your hands. Results should keep you at a company, not data migration issues.

Competitor Gap Analysis

Stellar SEO’s ideal client is definitely the one who already knows who their competition is. At this point, however, they just don’t know how to beat them. When you retain Stellar SEO, they seek out those competitors, and perform a gap analysis review. This helps them know why your competition is beating you. Then, they create a plan to fix the gaps. This helps you get past SEO fundamentals, like keyword optimization, and focus on building authority through content.

Stellar SEO Client Retention

Stellar SEO takes pride in their client retention. Because, well, it reflects directly on their services. Especially since they don’t lock you in with overbearing contracts. They hope to have their clients for multiple years, but they do it through results.

Link-building is a method for creating trust in your site and building authority for your firm (at least in Google’s eyes). The idea is that the more pages that look to you for information, the better your information likely is. This authority helps your search engine rankings on Google. And this is what Stellar SEO does so well. Because after the on-page optimization, your ranking comes down to link-building and content.

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