Log in to Lawyerist.com
Not an Insider yet? Register here. (It's free!)
Forgot your password? Reset it here.
For SEO Services & Marketing Agencies, the following are essential features, and you should therefore expect to see a check in every box in this section.
A free consultation or website audit can help you figure out if a particular marketing agency is a good fit with your law firm.
Some marketing agencies focus on representing law firms, while others apply their skills to multiple industries.
Marketing can be winner-take-most, especially when it comes to search. That can present a conflict if a marketing agency represents direct competitors. Many marketing agencies won’t represent direct competitors for this reason, although exclusivity may cost more.
If your web design company owns the assets it creates for your website, it can be difficult to transfer your website to another hosting provider or marketing agency.
Drafting effective website copy, including pages and blog posts, is a specialized skill, and it can help your firm launch a new law website much more quickly than if you intend to draft the copy yourself.
Professional video production can enhance your website and drive visitors to contact your firm.
Before you hire, you should look at other websites the company has designed. A public portfolio makes this easy.
Websites require technical upkeep, which isn’t always included in your fee.
On-page SEO involves optimizing the content and metadata of your law firm website pages. This is essential but fairly basic.
Building off-site links back to your website effectively probably requires a strategy and a fair amount of work. Linkbuilding tactics can include writing guest posts, outreach, and more.
Search engines use what they know about your location when they deliver search results, and not just in map apps. Local SEO aims to boost your results when location is relevant.
PPC advertising puts your search results on top of targeted search queries.
An optional certification that means Google has certified the vendor as an expert in Google Ads. It does not mean the vendor has any kind of special relationship with Google.
If you need a logo or other marketing assets, you might want a branding package for your law firm.
Your marketing agency can help you design and maintain a social media presence.
Email marketing can be highly effective, and a marketing agency can help your firm develop and execute an email strategy.
Offline marketing may include things like letterhead, newspaper ad design, etc.
Based on 0 Reviews
You must login or register to post a review.
At the time of this review, work with Stellar SEO starts out at a 5k retainer. So, it's not really for attorneys who are just dabbling in SEO.
Although Stellar is not strictly focused on the legal industry, they do have a division dedicated to that market.
Yes. As the name would indicate, that is what Stellar SEO focuses on specifically.
Yes. Stellar offers market exclusivity to their clients. Which means, they won't be working with your competition while trying to push you to the top of the search results.
Yes. Most SEO efforts require changes to be made to your website. Stellar can create one for your firm with a focus on driving your rankings higher and higher.
Yes. Link building is Stellar SEO's main focus.This is done with the intention of building the reputation and credibility of your website in order to increase your SEO.
No. Stellar SEO does not handle print marketing or mailing campaigns.
No. They do not manage social media content. They will, however, work with your marketing team to maximize the effectiveness of your posts.
No. Stellar SEO does not handle PPC or other digital ads.
Stellar SEO does not handle content marketing, but the will work with your existing marketing team to advise and help implement link building and SEO strategies.
We, at Lawyerist, think you should own your website, and the data you create through your analytics tools. So does Stellar SEO. They don’t use proprietary website building software, and your Google Analytics and Google My Business accounts stay in your hands. Firms should not have to rebuild their website, or lose all of their usage data, simply because they changed providers.
Stellar’s ideal client is definitely the one who already knows who their competition is. At this point, however, they just don’t know how to beat them. When you retain Stellar SEO, they seek out those competitors, and perform a gap analysis review. This helps them know why your competition is beating you. Then, they create a plan to fix the gaps. This helps you get past SEO fundamentals, like keyword optimization, and focus on building authority through content.
Stellar SEO takes pride in their client retention. Because, well, it reflects directly on their services. Especially since they don’t lock you in with overbearing contracts. They hope to have their clients for multiple years, but they do it through results.
Link-building is a method for creating trust in your site and building authority for your firm (at least in Google’s eyes). The idea is that the more pages that look to you for information, the better your information likely is. This authority helps your search engine rankings on Google. And this is what Stellar does so well. Because after the on-page optimization, your ranking comes down to link-building and content.
Legal product reviews and business guidance from industry experts.