Scorpion Marketing

Scorpion Marketing Rating:
2.9/5

Features

Customer Experience & Support - 5.5/10

5.5/10
Pricing & Value - 5.5/10

5.5/10
Innovation & Future-Proofing - 6.5/10

6.5/10

Comments Rating 0 (0 reviews)

Details

Rating Breakdown

Our Rating: 2.9/5

Our rating is based on our subjective judgment. Use our resources—including our rating and community ratings and reviews—to find the best fit for your firm.

Scorpion focuses on all things digital marketing, from website design and SEO, to online reputation monitoring. It has four offices in the United States and has worked with companies both domestically and internationally on their marketing needs. Scorpion’s law marketing is certainly robust, but not exclusive.

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Who Scorpion Is For

Scorpion’s law firm marketing clientele ranges from small businesses to larger companies. It heavily promotes work it’s done for big businesses and boasts multiple offices throughout the States. Scorpion is more focused on bigger firms and on high-spending personal injury lawyers, so it is probably not a good fit for solo practitioners, and is on the expensive side of digital marketing companies. Take a look at the features in the Scorpion marketing review below to see how they stack-up.

Scorpion Features for Lawyers

Law Firm Websites A well-designed law firm website with a solid SEO strategy is the foundation of any law-firm marketing plan. Besides just creating the website, companies may offer to draft copy, produce videos, and maintain and support the website.
Website	—
Services Offered	—
Starting Price	—
Free Consultation A free consultation or website audit can help you figure out if a particular marketing agency is a good fit with your law firm.	✓
Focused on Law Some marketing agencies focus on representing law firms, while others apply their skills to multiple industries.	✗
Exclusivity Marketing can be winner-take-most, especially when it comes to search. That can present a conflict if a marketing agency represents direct competitors. Many marketing agencies won’t represent direct competitors for this reason, although exclusivity may cost more.	✗
Will You Own Your Website? If your web design company owns the assets it creates for your website, it can be difficult to transfer your website to another hosting provider or marketing agency.	✗
Copywriting Drafting effective website copy, including pages and blog posts, is a specialized skill, and it can help your firm launch a new law website much more quickly than if you intend to draft the copy yourself.	✓
Video Production Professional video production can enhance your website and drive visitors to contact your firm.	✓
Portfolio Before you hire, you should look at other websites the company has designed. A public portfolio makes this easy.	✓
Website Maintenance Websites require technical upkeep, which isn’t always included in your fee.	✓
Search Engine Optimization (SEO) SEO involves more than just optimizing keywords for search engines, but the end goal is for potential clients to find your website. Note: effective SEO is not cheap, and cheap SEO is rarely effective.
On-Page SEO On-page SEO involves optimizing the content and metadata of your law firm website pages. This is essential but fairly basic.	✓
Linkbuilding Building off-site links back to your website effectively probably requires a strategy and a fair amount of work. Linkbuilding tactics can include writing guest posts, outreach, and more.	✓
Local SEO Search engines use what they know about your location when they deliver search results, and not just in map apps. Local SEO aims to boost your results when location is relevant.	✓
Other Marketing Services
Pay-Per Click (PPC) Advertising PPC advertising puts your search results on top of targeted search queries.	✓
Google Certified Partner An optional certification that means Google has certified the vendor as an expert in Google Ads. It does not mean the vendor has any kind of special relationship with Google.	✗
Brand Design If you need a logo or other marketing assets, you might want a branding package for your law firm.	✓
Social Media Marketing Your marketing agency can help you design and maintain a social media presence.	✓
Email Marketing Email marketing can be highly effective, and a marketing agency can help your firm develop and execute an email strategy.	✓
Offline Marketing Offline marketing may include things like letterhead, newspaper ad design, etc.	✗

Additional Details about Scorpion

More than just lawyers. While the company works with attorneys, it also works with professionals from other industries, including healthcare, franchising, and home services. It also advertises that it works for big franchise brands and large international firms. Scorpion’s law firm marketing may not be as resonant with solo and small-firm needs as other companies.

Online portfolio Scorpion has a list of some of its former clients, organized by industry, and links to their websites so you can take a look at Scorpion’s work and style to see if it suits you and your goals. Scorpion’s website is also peppered with client testimonials, Scorpion marketing reviews, and awards they have won for their work.

Experience and results. Scorpion has been around since 2001 and has years of experience helping to create websites and digital marketing campaigns that help you grow your firm and bring in the potential clients you want. In that time, however, there have been a number of industry complaints about Scorpion’s aggressive tactics.

All things digital marketing. Scorpion can provide a whole host of services, from website design and development, to search engine optimization and pay-per-click advertising. They also offer online reputation monitoring and management, content marketing, social media marketing, blogging, video marketing, and relevant analytics.

Videos to promote your practice. Most people spend a lot of their time watching videos on their TVs, phones, and laptops. Scorpion helps you capture some of that audience by creating professional videos to put on your website or social media to help you stand out from the competition.

Page edited by the Lawyerist editorial team. Last updated July 1st, 2020.

Scorpion Marketing