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For SEO Services & Marketing Agencies, the following are essential features, and you should therefore expect to see a check in every box in this section.
A free consultation or website audit can help you figure out if a particular marketing agency is a good fit with your law firm.
Some marketing agencies focus on representing law firms, while others apply their skills to multiple industries.
Marketing can be winner-take-most, especially when it comes to search. That can present a conflict if a marketing agency represents direct competitors. Many marketing agencies won’t represent direct competitors for this reason, although exclusivity may cost more.
If your web design company owns the assets it creates for your website, it can be difficult to transfer your website to another hosting provider or marketing agency.
Drafting effective website copy, including pages and blog posts, is a specialized skill, and it can help your firm launch a new law website much more quickly than if you intend to draft the copy yourself.
Professional video production can enhance your website and drive visitors to contact your firm.
Before you hire, you should look at other websites the company has designed. A public portfolio makes this easy.
Websites require technical upkeep, which isn’t always included in your fee.
On-page SEO involves optimizing the content and metadata of your law firm website pages. This is essential but fairly basic.
Building off-site links back to your website effectively probably requires a strategy and a fair amount of work. Linkbuilding tactics can include writing guest posts, outreach, and more.
Search engines use what they know about your location when they deliver search results, and not just in map apps. Local SEO aims to boost your results when location is relevant.
PPC advertising puts your search results on top of targeted search queries.
An optional certification that means Google has certified the vendor as an expert in Google Ads. It does not mean the vendor has any kind of special relationship with Google.
If you need a logo or other marketing assets, you might want a branding package for your law firm.
Your marketing agency can help you design and maintain a social media presence.
Email marketing can be highly effective, and a marketing agency can help your firm develop and execute an email strategy.
Offline marketing may include things like letterhead, newspaper ad design, etc.
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More than just lawyers. While the company works with attorneys, it also works with professionals from other industries, including healthcare, franchising, and home services. It also advertises that it works for big franchise brands and large international firms. Scorpion’s law firm marketing may not be as resonant with solo and small-firm needs as other companies.
Online portfolio Scorpion has a list of some of its former clients, organized by industry, and links to their websites so you can take a look at Scorpion’s work and style. This will help you determine if it suits you and your goals. Scorpion’s website is also peppered with client testimonials, Scorpion marketing reviews, and awards they have won for their work.
Experience and results. Scorpion has been around since 2001 and has years of experience helping to create websites and digital marketing campaigns that help you grow your firm and bring in the potential clients you want. In that time, however, there have been a number of industry complaints about Scorpion’s aggressive tactics.
Videos to promote your practice. Most people spend a lot of their time watching videos on their TVs, phones, and laptops. Scorpion helps you capture some of that audience by creating professional videos to put on your website or social media to help you stand out from the competition.
Legal product reviews and business guidance from industry experts.