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Rankings.io Rating:


  • Customer Experience & Support - 8.5/10
  • Pricing & Value - 7.5/10
  • Innovation & Future-Proofing - 9/10
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Rating Breakdown

Our Rating: 4.2/5

Our rating is based on our subjective judgment. Use our resources—including our rating and community ratings and reviews—to find the best fit for your firm.

Rankings.io is an SEO agency focused primarily on personal injury law firms. They use a creative approach to SEO campaigns to help you rank on the first page of Google’s search engine results pages. Their sole focus is on helping attorneys and law firms generate more leads from the internet. Accordingly, pricing of Rankings.io campaigns will vary based on your firm’s particular needs, the market, and the efforts of your competition.

Who Rankings.io Is For

Rankings.io is a great option for lawyers who have a website they’re happy with and want to push their SEO. Lawyers, particularly Personal Injury, who know their market, and understand their competition will likely benefit the most. If you’re looking for a firm to help you with white hat SEO, Rankings.io is a great option. 

However, Rankings.io is not the cheapest option. So, if you’re looking for bottom-of-the-barrel pricing, or basic SEO, this is not for you. Additionally, attorneys with poor intake procedures won’t necessarily be able to capitalize on all that Rankings.io offers.

Rankings.io Features

Services Offered
  • Law Firm Websites
  • Search Engine Optimization (SEO)
Starting Price
Free Consultation
A free consultation or website audit can help you figure out if a particular marketing agency is a good fit with your law firm.
Focused on Law
Some marketing agencies focus on representing law firms, while others apply their skills to multiple industries.
Marketing can be winner-take-most, especially when it comes to search. That can present a conflict if a marketing agency represents direct competitors. Many marketing agencies won’t represent direct competitors for this reason, although exclusivity may cost more.
Law Firm Websites
A well-designed law firm website with a solid SEO strategy is the foundation of any law-firm marketing plan. Besides just creating the website, companies may offer to draft copy, produce videos, and maintain and support the website.
Will You Own Your Website?
If your web design company owns the assets it creates for your website, it can be difficult to transfer your website to another hosting provider or marketing agency.
Drafting effective website copy, including pages and blog posts, is a specialized skill, and it can help your firm launch a new law website much more quickly than if you intend to draft the copy yourself.
Video Production
Professional video production can enhance your website and drive visitors to contact your firm.
Before you hire, you should look at other websites the company has designed. A public portfolio makes this easy.
Website Maintenance
Websites require technical upkeep, which isn’t always included in your fee.
Search Engine Optimization (SEO)
SEO involves more than just optimizing keywords for search engines, but the end goal is for potential clients to find your website. Note: effective SEO is not cheap, and cheap SEO is rarely effective.
On-Page SEO
On-page SEO involves optimizing the content and metadata of your law firm website pages. This is essential but fairly basic.
Building off-site links back to your website effectively probably requires a strategy and a fair amount of work. Linkbuilding tactics can include writing guest posts, outreach, and more.
Local SEO
Search engines use what they know about your location when they deliver search results, and not just in map apps. Local SEO aims to boost your results when location is relevant.
Other Marketing Services
Pay-Per Click (PPC) Advertising
PPC advertising puts your search results on top of targeted search queries.
Google Certified Partner
An optional certification that means Google has certified the vendor as an expert in Google Ads. It does not mean the vendor has any kind of special relationship with Google.
Brand Design
If you need a logo or other marketing assets, you might want a branding package for your law firm.
Social Media Marketing
Your marketing agency can help you design and maintain a social media presence.
Email Marketing
Email marketing can be highly effective, and a marketing agency can help your firm develop and execute an email strategy.
Offline Marketing
Offline marketing may include things like letterhead, newspaper ad design, etc.

Additional Details about Rankings.io

Rankings.io Highlights

No frills.  Rankings.io focuses on one thing and one thing only: search engine optimization. It only offers two services, the SEO Discovery Audit and the Attorneys Rankings System, which includes other SEO services that many other companies offer a la carte.

SEO Discovery Audit. The SEO Discovery Audit can be a stand-alone service. But if you use the Attorney Rankings System, you will complete the Discovery Audit before you start work with Rankings. The SEO Discovery Audit is a thorough analysis of your website’s presence and ranking on search engines. Rankings.io does this to understand the scope of your needs, your goals and objectives, and what you’ll need to improve to help you rank better. If you use this as a stand-alone service, Rankings.io will provide you with a report and detailed video walk-through with a comprehensive explanation of all the items and issues in your audit and how to fix them.

The Attorney Rankings System. After completing your SEO Discovery Audit, Rankings.io will use the findings to provide you with an estimate of the price of a campaign. Its Attorney Rankings System is a methodology that helps it rank attorney and law firm websites in competitive markets. Rankings.io uses a variety of approaches in its Attorney Rankings System to get your website to page one of Google, including Local SEO techniques, legal content writing, and backlink acquisition.

Things You Might Want to Know

Law Firms Only. Their SEO systems and processes are configured to work particularly well for the legal industry. Their research and focus are on helping law firm websites get more traffic and more potential clients from the internet.

Transparency and Ownership. Rankings.io is forthright with its approaches, methodology, reporting, and metrics. One of its core values is to provide radical transparency to its clients. Working with Rankings.io also means you own all of the digital assets they create with you. Which means if you, for whatever reason, decide to move to a different marketing company or hire something for in-house marketing, all the SEO work Rankings.io has done for you will be yours.

SEO Methodology. While SEO approaches will vary depending on each project, the Attorney Rankings System uses on-site SEO, legal content writing, local SEO, backlink acquisition, and reporting and analytics to improve your website’s SEO.

Rankings.io Pricing

Pricing will depend on the results of your SEO Discovery Audit, so you will need to reach out to get a better idea of how much your specific SEO project will cost. They offer free consultations with their SEO specialists to help you get started. 

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