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For SEO Services & Marketing Agencies, the following are essential features, and you should therefore expect to see a check in every box in this section.
A free consultation or website audit can help you figure out if a particular marketing agency is a good fit with your law firm.
Some marketing agencies focus on representing law firms, while others apply their skills to multiple industries.
Marketing can be winner-take-most, especially when it comes to search. That can present a conflict if a marketing agency represents direct competitors. Many marketing agencies won’t represent direct competitors for this reason, although exclusivity may cost more.
If your web design company owns the assets it creates for your website, it can be difficult to transfer your website to another hosting provider or marketing agency.
Drafting effective website copy, including pages and blog posts, is a specialized skill, and it can help your firm launch a new law website much more quickly than if you intend to draft the copy yourself.
Professional video production can enhance your website and drive visitors to contact your firm.
Before you hire, you should look at other websites the company has designed. A public portfolio makes this easy.
Websites require technical upkeep, which isn’t always included in your fee.
On-page SEO involves optimizing the content and metadata of your law firm website pages. This is essential but fairly basic.
Building off-site links back to your website effectively probably requires a strategy and a fair amount of work. Linkbuilding tactics can include writing guest posts, outreach, and more.
Search engines use what they know about your location when they deliver search results, and not just in map apps. Local SEO aims to boost your results when location is relevant.
PPC advertising puts your search results on top of targeted search queries.
An optional certification that means Google has certified the vendor as an expert in Google Ads. It does not mean the vendor has any kind of special relationship with Google.
If you need a logo or other marketing assets, you might want a branding package for your law firm.
Your marketing agency can help you design and maintain a social media presence.
Email marketing can be highly effective, and a marketing agency can help your firm develop and execute an email strategy.
Offline marketing may include things like letterhead, newspaper ad design, etc.
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Pricing will depend on the results of your Rankings SEO Discovery Audit and a review of your goals. So, you will need to reach out to get a better idea of how much your specific SEO project will cost. However, they offer free consultations with their SEO specialists to help you get started.
Yes. Their SEO systems and processes are configured to work particularly well for the legal industry. Their research and focus are on helping law firm websites get more traffic and more potential clients from the internet.
Yes. This is the crux of what they do. All their other efforts are aimed at serving this goal. Specifically, however, Rankings offers SEO services mainly to Personal Injury attorneys and the like.
Although they don’t offer strict exclusivity, they do limit the amount of clients that they have in particular fields. After all, with their singular focus, they know they have to deliver results for you.
Rankings focuses on SEO and attorney rankings. Although this will necessarily implicate your website, they are not a web design provider and are typically engaged in addition to a web developer.
Absolutely. If your SEO objectives include back linking (which it likely does), Rankings can certainly provide that.
No. Since non-digital marketing does not fall within the purview of SEO, this is not something that they handle.
No. They do not run social media campaigns.
Yes, Rankings will help you with your PPC advertising, and can help you manage your Google Ads portal.
Yes. They will help you with your copywriting insofar as it affects your SEO or your rankings.
No frills. Rankings focuses on one thing and one thing only: search engine optimization. It only offers two services, the SEO Discovery Audit and the Attorneys Rankings System, which includes other SEO services that many other companies offer a la carte.
SEO Discovery Audit. The SEO Discovery Audit can be a stand-alone service. But if you use the Attorney Rankings System, you will complete the Discovery Audit as part of your review before you start work with Rankings. The SEO Discovery Audit is a thorough analysis of your website’s presence and ranking on search engines. Rankings does this to understand the scope of your needs, your goals and objectives, and what you’ll need to improve to help you rank better. If you use this as a stand-alone service, Rankings will provide you with a report and detailed video walk-through with a comprehensive explanation of all the items and issues in your audit and how to fix them.
The Attorney Rankings System. After completing your SEO Discovery Audit, Rankings will use the findings to provide you with an estimate of the price of a campaign. Its Attorney Rankings System is a methodology that helps it rank attorney and law firm websites in competitive markets. Rankings uses a variety of approaches in its Attorney Rankings System to get your website to page one of Google, including Local SEO techniques, legal content writing, and backlink acquisition.
Transparency and Ownership. Rankings is forthright with its approaches, methodology, reporting, and metrics. One of its core values is to provide radical transparency to its clients. Working with Rankings also means you own all of the digital assets they create with you. Which means if you, for whatever reason, decide to move to a different marketing company or hire something for in-house marketing, all the SEO work Rankings has done for you will be yours.
SEO Methodology. While SEO approaches will vary depending on each project, the Attorney Rankings System uses on-site SEO, legal content writing, local SEO, backlink acquisition, and reporting and analytics to improve your website’s SEO.
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