Lawyerist affinity partner badge.

Discount Available to new & existing customers

Postali offers a discount to new & existing customers through our Affinity Benefits program. The details of this discount are only available to members. Learn more about the Affinity Benefits program or if you are a member of Insider or Lab.

Postali Logo

Postali

Visit Website

Postali Rating:
4.7/5

Features

  • Customer Experience & Support - 9/10
    9/10
  • Pricing & Value - 8.5/10
    8.5/10
  • Innovation & Future-Proofing - 9/10
    9/10
8.8/10
Comments Rating 5 (1 review)
Details

Rating Breakdown

Our Rating: 4.4/5

Our rating is based on our subjective judgment. Use our resources—including our rating and community ratings and reviews—to find the best fit for your firm.

Community Rating: 5/5 (based on 1 rating)

The community rating is based on the average of the community reviews below.

Composite Rating: 4.7/5

The composite rating is a weighted average of our rating and the community ratings below.

Postali is a full-service legal marketing firm that offers a whole host of products from website development and search engine optimization (SEO), to direct mail campaigns and pay-per-click (PPC) advertising. Although they provide substantial individual services for attorneys looking to pick-and-choose, their real strength comes from their comprehensive marketing plans, which can include direct mail and answering services. Learn more about Law Firm Advertising.

Postali Pricing

Postali does not have pricing information readily available on its website. As with many other companies in this industry, the price you pay will vary depending on your goals and needs, and the scope of your project. Because they offer such a wide range of services, it is difficult to give an estimate of their costs – we suggest taking advantage of their free consultations.

Who Postali is For

Postali is best suited for solo to mid-sized firms (~10 attorneys) looking to either outsource their already robust legal marketing efforts, or to grow their practice with comprehensive solutions. While Postali will work well for attorneys who know exactly what à la carte service they want, you’ll get the most out of this company if you’re looking to launch and be engaged in a more sustained, long-term marketing campaign.

Website
www.postali.com
Services Offered
  • Law Firm Websites
  • Other Marketing Services
  • Search Engine Optimization (SEO)
Starting Price
Contact Provider
Free Consultation
A free consultation or website audit can help you figure out if a particular marketing agency is a good fit with your law firm.
Focused on Law
Some marketing agencies focus on representing law firms, while others apply their skills to multiple industries.
Exclusivity
Marketing can be winner-take-most, especially when it comes to search. That can present a conflict if a marketing agency represents direct competitors. Many marketing agencies won’t represent direct competitors for this reason, although exclusivity may cost more.
Law Firm Websites
A well-designed law firm website with a solid SEO strategy is the foundation of any law-firm marketing plan. Besides just creating the website, companies may offer to draft copy, produce videos, and maintain and support the website.
Will You Own Your Website?
If your web design company owns the assets it creates for your website, it can be difficult to transfer your website to another hosting provider or marketing agency.
Copywriting
Drafting effective website copy, including pages and blog posts, is a specialized skill, and it can help your firm launch a new law website much more quickly than if you intend to draft the copy yourself.
Video Production
Professional video production can enhance your website and drive visitors to contact your firm.
Portfolio
Before you hire, you should look at other websites the company has designed. A public portfolio makes this easy.
Website Maintenance
Websites require technical upkeep, which isn’t always included in your fee.
Search Engine Optimization (SEO)
SEO involves more than just optimizing keywords for search engines, but the end goal is for potential clients to find your website. Note: effective SEO is not cheap, and cheap SEO is rarely effective.
On-Page SEO
On-page SEO involves optimizing the content and metadata of your law firm website pages. This is essential but fairly basic.
Linkbuilding
Building off-site links back to your website effectively probably requires a strategy and a fair amount of work. Linkbuilding tactics can include writing guest posts, outreach, and more.
Local SEO
Search engines use what they know about your location when they deliver search results, and not just in map apps. Local SEO aims to boost your results when location is relevant.
Other Marketing Services
Pay-Per Click (PPC) Advertising
PPC advertising puts your search results on top of targeted search queries.
Google Certified Partner
An optional certification that means Google has certified the vendor as an expert in Google Ads. It does not mean the vendor has any kind of special relationship with Google.
Brand Design
If you need a logo or other marketing assets, you might want a branding package for your law firm.
Social Media Marketing
Your marketing agency can help you design and maintain a social media presence.
Email Marketing
Email marketing can be highly effective, and a marketing agency can help your firm develop and execute an email strategy.
Offline Marketing
Offline marketing may include things like letterhead, newspaper ad design, etc.

Additional Details about Postali

Web Design. As part of its legal marketing efforts, Postali builds comprehensive custom websites for its clients. This means you won’t get stuck with a one-size-fits-all template that your neighbor is already using. If necessary, you’ll get logo design, personalized photography & video, and even tone-of-voice work. They can use your existing assets, or their award-winning creative team can build a new website from scratch.

Marketing Partner. Postali gains a lot of its value from creating long-term relationships with its customers, and prides itself on that. Although certain services can exist on a month-to-month basis, many offerings, like SEO, require a bit more of a commitment. Obviously, this can make some attorneys nervous. Postali, to this end, promotes itself as a “Marketing Fiduciary.” Which means that they take extra steps to avoid a conflict of interest with you and your firm. For example, they don’t pay their salespeople on a commission, and they won’t work for your “arch-rival” while they are providing services for you.

Direct Mail Campaigns. One service that sets Postali apart, is their Direct Mail Campaigns. Here, Postali strategically sends snail-mail letters on high-quality paper to potential clients to encourage them to hire you. Included with this, is a 24-hour answering service. Where Postali takes the call, in English or Spanish, and sends you an email summarizing the interaction.

Voice Services. As you can guess from the previous highlight, Postali also offers voice services and call tracking. This can provide valuable analytics for your firm to help track your marketing efforts.

Things You Might Want to Know

Detailed Quote. Postali offers free consultations to potential customers. This process requires you to chat with someone from their company for one or two hours where they get to know you, your practice, and your goals. After that conversation, they conduct research into the best and most cost-effective medium and method to meet your goals, then contact you with a quote. It’s a detailed process to make sure that no stone is left unturned, which means a better experience, and better results, for you.

Contract Length. Contracts with Postali are generally for one year. This is because that’s about how long it usually takes to launch a custom site, execute your initial marketing strategy, and track its results.

Attorney Involvement. You can be as involved as you want to be with your Postali projects. As long as you provide the specifics of what you want, you can be hands-free with its process. However, the more involved you are, the more effective your results will be.

Visit Website

Alternatives to Postali

1 Postali Community Review

  1. Avatar Harlan P. says:

    All Around Excellence

    I hired Jim Christy and his team at Postali to design my website and build-out an SEO campaign. Their work and professionalism was top-notch. We spent quite some time discussing my practice and what I sought to communicate through a website. The website that they eventually built for me accurately reflected who I am and the message I wanted to communicate. They just have an innate ability to “get it.” And, the design was so terrific that it even won a “10 Best” award here on Lawyerist! All of the team members at Postali are true professionals and are genuinely committed to their work and to servicing their clients. They are easy to speak with. They listen. They are responsive. And they are talented. I have absolutely no reservations whatsoever — none — in recommending them as web designers and legal marketers. My work with Postali continues to this day. I’m just grateful to have found them and to have them as a part of my team as I work to further develop my practice. If you’re looking for a web designer and/or legal marketer, hire Jim Christy and Postali. If you do, you’ll have made a great decision for yourself and your future.

Leave a Review

Posts About Postali