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For SEO Services & Marketing Agencies, the following are essential features, and you should therefore expect to see a check in every box in this section.
A free consultation or website audit can help you figure out if a particular marketing agency is a good fit with your law firm.
Some marketing agencies focus on representing law firms, while others apply their skills to multiple industries.
Marketing can be winner-take-most, especially when it comes to search. That can present a conflict if a marketing agency represents direct competitors. Many marketing agencies won’t represent direct competitors for this reason, although exclusivity may cost more.
If your web design company owns the assets it creates for your website, it can be difficult to transfer your website to another hosting provider or marketing agency.
Drafting effective website copy, including pages and blog posts, is a specialized skill, and it can help your firm launch a new law website much more quickly than if you intend to draft the copy yourself.
Professional video production can enhance your website and drive visitors to contact your firm.
Before you hire, you should look at other websites the company has designed. A public portfolio makes this easy.
Websites require technical upkeep, which isn’t always included in your fee.
On-page SEO involves optimizing the content and metadata of your law firm website pages. This is essential but fairly basic.
Building off-site links back to your website effectively probably requires a strategy and a fair amount of work. Linkbuilding tactics can include writing guest posts, outreach, and more.
Search engines use what they know about your location when they deliver search results, and not just in map apps. Local SEO aims to boost your results when location is relevant.
PPC advertising puts your search results on top of targeted search queries.
An optional certification that means Google has certified the vendor as an expert in Google Ads. It does not mean the vendor has any kind of special relationship with Google.
If you need a logo or other marketing assets, you might want a branding package for your law firm.
Your marketing agency can help you design and maintain a social media presence.
Email marketing can be highly effective, and a marketing agency can help your firm develop and execute an email strategy.
Offline marketing may include things like letterhead, newspaper ad design, etc.
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Postali does not have pricing information readily available on its website. As with many other companies in this industry, the price you pay will vary depending on your goals and needs, and the scope of your project. Because they offer such a wide range of services, it is difficult to give an estimate of their costs - we suggest taking advantage of their free consultations.
Yes. Postali specializes in Law Firm Marketing, and is very familiar with the specific needs of attorneys when advertising.
Yes, Postali offers comprehensive law firm marketing services. This includes Search Engine Optimization, as well as brand design, and even offline marketing.
Yes. As a marketing fiduciary, Postali will not work with your direct competitors.
Yes, as part of its legal marketing efforts, Postali builds comprehensive custom websites for its clients. This means you won’t get stuck with a one-size-fits-all template that your neighbor is already using. If necessary, you’ll get logo design, personalized photography & video, and even tone-of-voice work. They can use your existing assets, or their award-winning creative team can build a new website from scratch.
Yes. If link building is part of your marketing solution, Postali can certainly handle that.
Although they can help with brand design, letterhead, and the like, one service that sets them apart is their Direct Mail Campaigns. Here, Postali strategically sends snail-mail letters on high-quality paper to potential clients to encourage them to hire you. Included with this, is a 24-hour answering service. Where Postali takes the call, in English or Spanish, and sends you an email summarizing the interaction.
Yes. Postali offers social media campaign management.
Yes, they can not only aid you with your law firm PPC campaigns, but Facebook advertising, and other digital advertising methods as well.
Yes. Postali can help you plan your content marketing so you and your firm can execute it, or they can even help you with your copywriting.
Marketing Partner. Postali gains a lot of its value from creating long-term relationships with its customers, and prides itself on that. Although certain services can exist on a month-to-month basis, many offerings, like SEO, require a bit more of a commitment. Obviously, this can make some attorneys nervous. Postali, to this end, promotes itself as a “Marketing Fiduciary.” Which means that they take extra steps to avoid a conflict of interest with you and your firm. For example, they don’t pay their salespeople on a commission, and they won’t work for your “arch-rival” while they are providing services for you.
Voice Services. As you can guess from some of the information above, Postali also offers voice services and call tracking. This can provide valuable analytics for your firm to help track your marketing efforts.
Detailed Quote. Postali offers free consultations to potential customers. This process requires you to chat with someone from their company for one or two hours where they get to know you, your practice, and your goals. After that conversation, they conduct research into the best and most cost-effective medium and method to meet your goals, then contact you with a quote. It’s a detailed process to make sure that no stone is left unturned, which means a better experience, and better results, for you.
Contract Length. Contracts with Postali are generally for one year. This is because that’s about how long it usually takes to launch a custom site, execute your initial marketing strategy, and track its results.
Attorney Involvement. You can be as involved as you want to be with your marketing projects. As long as you provide the specifics of what you want, you can be hands-free with its process. However, the more involved you are, the more effective your results will be.
Harlan P.
“All Around Excellence”
April 3, 2019 11:16 AM
I hired Jim Christy and his team at Postali to design my website and build-out an SEO campaign. Their work and professionalism was top-notch. We spent quite some time discussing my practice and what I sought to communicate through a website. The website that they eventually built for me accurately reflected who I am and the message I wanted to communicate. They just have an innate ability to "get it." And, the design was so terrific that it even won a "10 Best" award here on Lawyerist! All of the team members at Postali are true professionals and are genuinely committed to their work and to servicing their clients. They are easy to speak with. They listen. They are responsive. And they are talented. I have absolutely no reservations whatsoever -- none -- in recommending them as web designers and legal marketers. My work with Postali continues to this day. I'm just grateful to have found them and to have them as a part of my team as I work to further develop my practice. If you're looking for a web designer and/or legal marketer, hire Jim Christy and Postali. If you do, you'll have made a great decision for yourself and your future.
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