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About PaperStreet

PaperStreet Review: Marketing & Website Design for Law Firms

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Lawyerist Rating for PaperStreet

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Rating Breakdown

Our Rating: 4.5/5

Our rating is based on our subjective judgment. Use our resources—including our rating and community ratings and reviews—to find the best fit for your firm.

Community Rating: 5/5 (based on 1 rating)

The community rating is based on the average of the community reviews below.

Composite Rating: 4.7/5

The composite rating is a weighted average of our rating and the community ratings below.

4.7/5

Overview
Featured Rating

What is PaperStreet?

PaperStreet is a website design, SEO, and internet marketing company. It has been around since 2001, and has designed (or redesigned) nearly 1,500 law firm websites in that time. These sites have been along the entire design spectrum, from simple redesigns for existing law firm websites, to fully-customized, made-from-scratch, projects for full-on rebranding or new firm launches.

Starting Cost: Custom

Pros
  • ["Comprehensive Marketing","You Own Website","Exclusivity"]
Cons
  • Not Legal Focused
  • Not an add-on product
  • Not a Quick-launch
Overview
Featured Ratings

PaperStreet Review: Marketing & Website Design for Law Firms Features

Customer Experience & Support

/5

Price & Value

/5

Security

/5

Innovation & Future-Proofing

/5

Overview
Featured Rating
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PaperStreet Review: Marketing & Website Design for Law Firms Video

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Product Details

Services Offered
  • Law Firm Websites
  • Search Engine Optimization (SEO)
  • Other Marketing Services

Core Features

For SEO Services & Marketing Agencies, the following are essential features, and you should therefore expect to see a check in every box in this section.

Yes
No

Free Consultation

A free consultation or website audit can help you figure out if a particular marketing agency is a good fit with your law firm.

Focused on Law

Some marketing agencies focus on representing law firms, while others apply their skills to multiple industries.

Exclusivity

Marketing can be winner-take-most, especially when it comes to search. That can present a conflict if a marketing agency represents direct competitors. Many marketing agencies won’t represent direct competitors for this reason, although exclusivity may cost more.

Will You Own Your Website?

If your web design company owns the assets it creates for your website, it can be difficult to transfer your website to another hosting provider or marketing agency.

Copywriting

Drafting effective website copy, including pages and blog posts, is a specialized skill, and it can help your firm launch a new law website much more quickly than if you intend to draft the copy yourself.

Video Production

Professional video production can enhance your website and drive visitors to contact your firm.

Portfolio

Before you hire, you should look at other websites the company has designed. A public portfolio makes this easy.

Website Maintenance

Websites require technical upkeep, which isn’t always included in your fee.

On-Page SEO

On-page SEO involves optimizing the content and metadata of your law firm website pages. This is essential but fairly basic.

Linkbuilding

Building off-site links back to your website effectively probably requires a strategy and a fair amount of work. Linkbuilding tactics can include writing guest posts, outreach, and more.

Local SEO

Search engines use what they know about your location when they deliver search results, and not just in map apps. Local SEO aims to boost your results when location is relevant.

Pay-Per Click (PPC) Advertising

PPC advertising puts your search results on top of targeted search queries.

Google Certified Partner

An optional certification that means Google has certified the vendor as an expert in Google Ads. It does not mean the vendor has any kind of special relationship with Google.

Brand Design

If you need a logo or other marketing assets, you might want a branding package for your law firm.

Social Media Marketing

Your marketing agency can help you design and maintain a social media presence.

Email Marketing

Email marketing can be highly effective, and a marketing agency can help your firm develop and execute an email strategy.

Offline Marketing

Offline marketing may include things like letterhead, newspaper ad design, etc.

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Frequently Asked Questions

What is the price of PaperStreet?

As a comprehensive digital marketing provider, PaperStreet offers custom pricing. Interested law firms should contact them for a free consultation. This blog article gives a range of prices.

Is PaperStreet familiar with Law Firm Marketing?

Although they are not strictly a law firm marketing service, PaperStreet is very familiar with attorney websites and marketing.

Does PaperStreet offer SEO services?

Yes. PaperStreet offers comprehensive SEO services like on-page, technical, and even local SEO.

Does PaperStreet offer exclusivity?

Yes. PaperStreet does offer exclusivity to its clients. This means that they won't offer their services to direct competitors of yours.

Can PaperStreet build my website?

Yes. In fact, PaperStreet has built websites that have been featured in our own Best Law Firm Websites multiple times.

Does PaperStreet offer link building?

Yes. As part of their SEO and marketing efforts, PaperStreet offers link building services.

Will PaperStreet help my firm with non-digital marketing?

Yes. PaperStreet can help with non-digital marketing like branding, print ads, and even podcasts.

Can PaperStreet manage my social media?

Yes. They can manage social platforms like Facebook, LinkedIn, Instagram, and more.

Does PaperStreet handle PPC and other digital ads?

Yes. PaperStreet can build and manage your law firm's PPC efforts.

Does PaperStreet help with content marketing?

Yes. PaperStreet helps with all kinds of law firm content marketing. This includes blog posts, videos, podcasts, and even email newsletters.

Additional Details about PaperStreet

PaperStreet Pricing

PaperStreet has made some effort to make pricing more transparent. It offers four service levels: Essentials, Plus, Custom, and Enterprise. Like most website designers and SEO services providers, PaperStreet doesn’t make pricing for its service packages available on the website. But it explains the differentiators between the levels. Then, it encourages you to contact a sales representative for pricing related to your specific job. It will, as ever, depend on the size and scope of your project.

Still, PaperStreet offers a lower-end service (“Essentials”), an off-the-rack website solution, in the $3,000-$5,000 range. This level doesn’t provide custom anything, but there are eight design options to choose from, each of which has 1,000s of customization options. You also five iStock photos and unlimited pages for your website. Stepping up to Plus adds a custom homepage, key messaging, and two rounds of website design revisions.

Alternatively, if you’re looking for a custom website, which makes up most of PaperStreet’s portfolio, you can expect to spend $9,500 on the low end to over $100,000 if you want all the bells and whistles. Regardless of your package, however, you’ll get logo design services included. And you can always add services à la carte. It claims to have a “plan for every type of client,” including flat rate, per project pricing on Enterprise-level contracts allowing unlimited design time.

Who PaperStreet is for

PaperStreet tries to have an option for everyone. Entry-level “Essentials” websites start at $3,000-$5,000 for initial setup fees and five years of maintenance. This includes a templated base design, customized with unique photos, colors, layout, and a new logo and consulting.

On the other hand, if your law firm is comfortable with a larger budget ($9,500k+) for your project, PaperStreet has a variety of services you’ll want to explore too. And its work—on public display for review and critique—stands the test of time from the design and user-experience perspectives.

Not sure where to begin? Download our Field Guide

Take the guesswork out of researching, purchasing, and implementing the right legal tech products and services for your law firm. Our Field Guide answers your essential questions and breaks down the features most important to your business, so you can buy with confidence.

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PaperStreet Community Reviews

5

Based on 1 Rating

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  • . says:
    June 22, 2023 at 12:14 pm

    Great SEO, PPC, Site Design

    Our lawfirm had Paperstreet redesign our website and take over SEO amidst the turmoil of the pandemic. They’ve been involved with SEO and maintenance for 3 + years. I’ve been happy with the results. Specifically they’re very responsive, if I have a question or need something addressed, they jump on it. They offer substantive suggestions and solutions for things to consider. They don’t resort to hard-sell tactics. Our firm is likely not one of their big accounts, yet I feel we are getting “big account” treatment. More recently I relinquished PPC management to Paperstreet, should have done it sooner.

    I would personally recommend Paperstreet.

    If you’re considering Paperstreet, I can discuss my personal experiences working with paperstreet. PI/Workers Comp lawfirm in Central Ohio, kip@maleklawfirm.com –> paperstreet website: maleklawfirm.com

    -Attorney Kip

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