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Mockingbird Marketing

Mockingbird Marketing Rating:
4.5/5

Features

  • Customer Experience & Support - 9.5/10
    9.5/10
  • Pricing & Value - 8.5/10
    8.5/10
  • Innovation & Future-Proofing - 9/10
    9/10
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Rating Breakdown

Our Rating: 4.5/5

Our rating is based on our subjective judgment. Use our resources—including our rating and community ratings and reviews—to find the best fit for your firm.

Mockingbird Marketing is a full-service digital marketing agency that focuses exclusively on marketing for lawyers. Mockingbird takes a broad approach to marketing for attorneys and law firms to help you focus on lawyering while it takes care of the rest.

Who Mockingbird Marketing is For

Mockingbird is well-suited for lawyers and small firms making their first foray into digital marketing and for attorneys actively looking to grow their practice with a firm that’s experienced, friendly, and professional.

Website
mockingbird.marketing
Services Offered
  • Law Firm Websites
  • Other Marketing Services
  • Search Engine Optimization (SEO)
Starting Price
Custom
Free Consultation
A free consultation or website audit can help you figure out if a particular marketing agency is a good fit with your law firm.
Focused on Law
Some marketing agencies focus on representing law firms, while others apply their skills to multiple industries.
Exclusivity
Marketing can be winner-take-most, especially when it comes to search. That can present a conflict if a marketing agency represents direct competitors. Many marketing agencies won’t represent direct competitors for this reason, although exclusivity may cost more.
Law Firm Websites
A well-designed law firm website with a solid SEO strategy is the foundation of any law-firm marketing plan. Besides just creating the website, companies may offer to draft copy, produce videos, and maintain and support the website.
Will You Own Your Website?
If your web design company owns the assets it creates for your website, it can be difficult to transfer your website to another hosting provider or marketing agency.
Copywriting
Drafting effective website copy, including pages and blog posts, is a specialized skill, and it can help your firm launch a new law website much more quickly than if you intend to draft the copy yourself.
Video Production
Professional video production can enhance your website and drive visitors to contact your firm.
Portfolio
Before you hire, you should look at other websites the company has designed. A public portfolio makes this easy.
Website Maintenance
Websites require technical upkeep, which isn’t always included in your fee.
Search Engine Optimization (SEO)
SEO involves more than just optimizing keywords for search engines, but the end goal is for potential clients to find your website. Note: effective SEO is not cheap, and cheap SEO is rarely effective.
On-Page SEO
On-page SEO involves optimizing the content and metadata of your law firm website pages. This is essential but fairly basic.
Linkbuilding
Building off-site links back to your website effectively probably requires a strategy and a fair amount of work. Linkbuilding tactics can include writing guest posts, outreach, and more.
Local SEO
Search engines use what they know about your location when they deliver search results, and not just in map apps. Local SEO aims to boost your results when location is relevant.
Other Marketing Services
Pay-Per Click (PPC) Advertising
PPC advertising puts your search results on top of targeted search queries.
Google Certified Partner
An optional certification that means Google has certified the vendor as an expert in Google Ads. It does not mean the vendor has any kind of special relationship with Google.
Brand Design
If you need a logo or other marketing assets, you might want a branding package for your law firm.
Social Media Marketing
Your marketing agency can help you design and maintain a social media presence.
Email Marketing
Email marketing can be highly effective, and a marketing agency can help your firm develop and execute an email strategy.
Offline Marketing
Offline marketing may include things like letterhead, newspaper ad design, etc.

Mockingbird Marketing Highlights

Premier Google Partner. Being a Premier Google Partner means Mockingbird Marketing has passed Google AdWords product certification exams and takes courses with Google regularly throughout the year to ensure that it is up to date with the latest in Google search and advertising, which means your search and advertising with Mockingbird will be that much better. 

Attorneys Only. Since Mockingbird works with law firms big and small, it can cater to your digital marketing strategies to your specific needs for more targeted results. This also means it is sensitive to the ethical needs, requirements, and challenges attorneys face when developing marketing and advertising for their law practice.

Free AdWords Audit. If you already have an AdWords account for your practice, but you want someone to double check your work or want to see how you could be doing better, Mockingbird will provide an AdWords audit for you free of charge.

Mockingbird Marketing Pricing

Pricing varies depending on what services you need and your firm’s situation and goals. You can contact Mockingbird for a free consultation and quote.

Things You Might Want to Know

You own your site. Whatever Mockingbird works on for you, whether it be the website, its content, the associated Google Analytics, or the PPC campaigns, you own it. It’s yours. That means if you ever decide to leave Mockingbird, you can take it all with you.

Scalability. Mockingbird works with solo attorneys and larger law firms. This means that it has strategies and approaches that will return results regardless of your firm’s size. This also means that Mockingbird can accommodate and scale as you, your needs, and goals grow and evolve.

Month-to-Month. If you’re starting out with Mockingbird on a marketing campaign, you’ll start with a 3-6 month contract. That’s because it will take at least 3 months, and probably more, to get your campaign set-up and running and to start seeing early results. After that, the contracts are month-to-month.

Multilingual Websites. Want your website in English and Spanish or Vietnamese or Chinese or German or Klingon? Mockingbird can provide a comprehensive native language translation for a multilingual site that isn’t just a direct translation of the English. Except for Klingon, sorry. But hey, reH nuHmey tu’lu’. 

The Avvo Connection. CEO of Mockingbird Conrad Saam previously ran marketing for Avvo for four years before founding Mockingbird Marketing. There, he was the architect behind Avvo’s marketing strategy and brings that experience with him to Mockingbird.

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