Mockingbird Marketing is a full-service digital marketing agency that focuses exclusively on marketing for lawyers. Mockingbird takes a broad approach to marketing for attorneys and law firms to help you focus on lawyering while it takes care of the rest.
Starting Cost: Custom
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Premier Google Partner. Being a Premier Google Partner means Mockingbird Marketing has passed Google AdWords product certification exams and takes courses with Google regularly throughout the year to ensure that it is up to date with the latest in Google search and advertising, which means your search and advertising with Mockingbird will be that much better.
Attorneys Only. Since Mockingbird works with law firms big and small, it can cater to your digital marketing strategies to your specific needs for more targeted results. This also means it is sensitive to the ethical needs, requirements, and challenges attorneys face when developing marketing and advertising for their law practice.
Free AdWords Audit. If you already have an AdWords account for your practice, but you want someone to double check your work or want to see how you could be doing better, Mockingbird will provide an AdWords audit for you free of charge.
Pricing varies depending on what services you need and your firm’s situation and goals. You can contact Mockingbird for a free consultation and quote.
You own your site. Whatever Mockingbird works on for you, whether it be the website, its content, the associated Google Analytics, or the PPC campaigns, you own it. It’s yours. That means if you ever decide to leave Mockingbird, you can take it all with you.
Scalability. Mockingbird works with solo attorneys and larger law firms. This means that it has strategies and approaches that will return results regardless of your firm’s size. This also means that Mockingbird can accommodate and scale as you, your needs, and goals grow and evolve.
Month-to-Month. If you’re starting out with Mockingbird on a marketing campaign, you’ll start with a 3-6 month contract. That’s because it will take at least 3 months, and probably more, to get your campaign set-up and running and to start seeing early results. After that, the contracts are month-to-month.
Multilingual Websites. Want your website in English and Spanish or Vietnamese or Chinese or German or Klingon? Mockingbird can provide a comprehensive native language translation for a multilingual site that isn’t just a direct translation of the English. Except for Klingon, sorry. But hey, reH nuHmey tu’lu’.
The Avvo Connection. CEO of Mockingbird Conrad Saam previously ran marketing for Avvo for four years before founding Mockingbird Marketing. There, he was the architect behind Avvo’s marketing strategy and brings that experience with him to Mockingbird.