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For SEO Services & Marketing Agencies, the following are essential features, and you should therefore expect to see a check in every box in this section.
A free consultation or website audit can help you figure out if a particular marketing agency is a good fit with your law firm.
Some marketing agencies focus on representing law firms, while others apply their skills to multiple industries.
Marketing can be winner-take-most, especially when it comes to search. That can present a conflict if a marketing agency represents direct competitors. Many marketing agencies won’t represent direct competitors for this reason, although exclusivity may cost more.
If your web design company owns the assets it creates for your website, it can be difficult to transfer your website to another hosting provider or marketing agency.
Drafting effective website copy, including pages and blog posts, is a specialized skill, and it can help your firm launch a new law website much more quickly than if you intend to draft the copy yourself.
Professional video production can enhance your website and drive visitors to contact your firm.
Before you hire, you should look at other websites the company has designed. A public portfolio makes this easy.
Websites require technical upkeep, which isn’t always included in your fee.
On-page SEO involves optimizing the content and metadata of your law firm website pages. This is essential but fairly basic.
Building off-site links back to your website effectively probably requires a strategy and a fair amount of work. Linkbuilding tactics can include writing guest posts, outreach, and more.
Search engines use what they know about your location when they deliver search results, and not just in map apps. Local SEO aims to boost your results when location is relevant.
PPC advertising puts your search results on top of targeted search queries.
An optional certification that means Google has certified the vendor as an expert in Google Ads. It does not mean the vendor has any kind of special relationship with Google.
If you need a logo or other marketing assets, you might want a branding package for your law firm.
Your marketing agency can help you design and maintain a social media presence.
Email marketing can be highly effective, and a marketing agency can help your firm develop and execute an email strategy.
Offline marketing may include things like letterhead, newspaper ad design, etc.
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Membership. Rather than hiring a company to run your online marketing for you, LawLytics empowers you to create your own online content to help you save time, money, and to market the way you want. You do this through its membership, which gives you a variety of benefits, including a high-performance website, attorney-specific software to help you with creating and publishing content to your website, and unlimited strategy support to help you succeed online with as much or as little help as you choose.
High-performance websites. Under the hood, LawLytics designs its websites to help you attract and convert potential clients into new clients. All you need to provide is the content and it can help you with the rest. You can either create a brand new website, or you can have its team help you import and improve your existing website. All websites are fast, responsive for mobile, and secure with SSL security.
Attorney-specific software. LawLytics’ software is designed for attorneys to quickly and easily create, edit, and publish quality content to your website without needing to know how to code. If you need or want help, its unlimited expert support and strategic guidance can help you as much or as little as you need.
Online Portfolio. If you’re interested in seeing if LawLytics’ style suits you, it offers a portfolio of previous websites it has created on its website. Take some time to check it out.
Forms, reviews, and analytics. LawLytics makes it painless to create and incorporate intake forms to your website, and display reviews. You can also quickly view the performance of your website with on-demand reporting.
Integrations. It integrates with a variety of software, including Clio, Lexicata, MailChimp, and HubSpot. Additionally, it integrates with the social media platforms LinkedIn, Facebook, and Twitter.
Free Resources. With a number of webinars, blog posts, articles, and podcasts about legal marketing, LawLytics helps you learn more and make the most of your online marketing.
LawLytics offers membership pricing at $200/month, not including a one-time setup fee (which will depend on whether you’re importing an existing website or not). Your membership includes a responsive website hosted and powered by LawLytics and a dedicated support and strategy team, among other benefits.
To learn more, you can fill out their form, or schedule an initial consultation.
Legal product reviews and business guidance from industry experts.