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LawLytics

LawLytics Rating:
4/5

Features

  • Customer Experience & Support - 8/10
    8/10
  • Pricing & Value - 8/10
    8/10
  • Innovation & Future-Proofing - 8/10
    8/10
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Details

Rating Breakdown

Our Rating: 4/5

Our rating is based on our subjective judgment. Use our resources—including our rating and community ratings and reviews—to find the best fit for your firm.

LawLytics is a website marketing agency built exclusively for lawyers and small law firms to empower them to manage their own content marketing via a user-friendly website platform and dashboard.

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Who LawLytics is For

LawLytics provides the tools to help solo practitioners and small firms who want to start or improve their online marketing themselves. It would be a good fit for those who prefer more control over their online marketing or are more budget conscious about their marketing budget. 

Website
 lawlytics.com
Services Offered
  • Law Firm Websites
Starting Price
 $200/m
Free Consultation
A free consultation or website audit can help you figure out if a particular marketing agency is a good fit with your law firm.
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Focused on Law
Some marketing agencies focus on representing law firms, while others apply their skills to multiple industries.
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Exclusivity
Marketing can be winner-take-most, especially when it comes to search. That can present a conflict if a marketing agency represents direct competitors. Many marketing agencies won’t represent direct competitors for this reason, although exclusivity may cost more.
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Law Firm Websites
A well-designed law firm website with a solid SEO strategy is the foundation of any law-firm marketing plan. Besides just creating the website, companies may offer to draft copy, produce videos, and maintain and support the website.
Will You Own Your Website?
If your web design company owns the assets it creates for your website, it can be difficult to transfer your website to another hosting provider or marketing agency.
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Copywriting
Drafting effective website copy, including pages and blog posts, is a specialized skill, and it can help your firm launch a new law website much more quickly than if you intend to draft the copy yourself.
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Video Production
Professional video production can enhance your website and drive visitors to contact your firm.
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Portfolio
Before you hire, you should look at other websites the company has designed. A public portfolio makes this easy.
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Website Maintenance
Websites require technical upkeep, which isn’t always included in your fee.
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Search Engine Optimization (SEO)
SEO involves more than just optimizing keywords for search engines, but the end goal is for potential clients to find your website. Note: effective SEO is not cheap, and cheap SEO is rarely effective.
On-Page SEO
On-page SEO involves optimizing the content and metadata of your law firm website pages. This is essential but fairly basic.
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Linkbuilding
Building off-site links back to your website effectively probably requires a strategy and a fair amount of work. Linkbuilding tactics can include writing guest posts, outreach, and more.
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Local SEO
Search engines use what they know about your location when they deliver search results, and not just in map apps. Local SEO aims to boost your results when location is relevant.
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Other Marketing Services
Pay-Per Click (PPC) Advertising
PPC advertising puts your search results on top of targeted search queries.
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Google Certified Partner
An optional certification that means Google has certified the vendor as an expert in Google Ads. It does not mean the vendor has any kind of special relationship with Google.
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Brand Design
If you need a logo or other marketing assets, you might want a branding package for your law firm.
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Social Media Marketing
Your marketing agency can help you design and maintain a social media presence.
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Email Marketing
Email marketing can be highly effective, and a marketing agency can help your firm develop and execute an email strategy.
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Offline Marketing
Offline marketing may include things like letterhead, newspaper ad design, etc.
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LawLytics Highlights

Membership. Rather than hiring a company to run your online marketing for you, LawLytics empowers you to create your own online content to help you save time, money, and to market the way you want. You do this through its membership, which gives you a variety of benefits, including a high-performance website, attorney-specific software to help you with creating and publishing content to your website, and unlimited strategy support to help you succeed online with as much or as little help as you choose. 

High-performance websites.  Under the hood, LawLytics designs its websites to help you attract and convert potential clients into new clients. All you need to provide is the content and it can help you with the rest. You can either create a brand new website, or you can have its team help you import and improve your existing website. All websites are fast, responsive for mobile, and secure with SSL security.

Attorney-specific software. LawLytics’ software is designed for attorneys to quickly and easily create, edit, and publish quality content to your website without needing to know how to code. If you need or want help, its unlimited expert support and strategic guidance can help you as much or as little as you need.

Things You Might Want to Know

Online Portfolio. If you’re interested in seeing if LawLytics’ style suits you, it offers a portfolio of previous websites it has created on its website. Take some time to check it out.

Forms, reviews, and analytics. LawLytics makes it painless to create and incorporate intake forms to your website, and display reviews. You can also quickly view the performance of your website with on-demand reporting.

Integrations. It integrates with a variety of software, including Clio, Lexicata, MailChimp, and HubSpot. Additionally, it integrates with the social media platforms LinkedIn, Facebook, and Twitter.

Free Resources. With a number of webinars, blog posts, articles, and podcasts about legal marketing, LawLytics helps you learn more and make the most of your online marketing.

LawLytics Pricing

LawLytics offers membership pricing at $200/month, not including a one-time setup fee (which will depend on whether you’re importing an existing website or not). Your membership includes a responsive website hosted and powered by LawLytics and a dedicated support and strategy team, among other benefits.

To learn more, you can fill out their form, or schedule an initial consultation.

Page edited by the Lawyerist editorial team. Last updated February 13th, 2021.

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