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iLawyerMarketing Rating:


  • Customer Experience & Support - 8/10
  • Pricing & Value - 8/10
  • Innovation & Future-Proofing - 9.5/10
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Rating Breakdown

Our Rating: 4.3/5

Our rating is based on our subjective judgment. Use our resources—including our rating and community ratings and reviews—to find the best fit for your firm.

iLawyerMarketing is a digital marketing agency focused exclusively on law firms. Its main strengths lie in SEO, PPC, and website design services. However, it augments those services with content creation, like blog writing and video production.

Who iLawyerMarketing is For

iLawyerMarketing is well-suited for attorneys looking to aggressively market themselves online through multiple channels. They use many tools and techniques that allow you to adapt and hone your long-term campaigns into robust ROI machines. Additionally, they have a great depth of experience in all forms of SEO optimization.

Personal injury attorneys, divorce lawyers, and high-volume criminal defense lawyers will likely realize the best results. Although, anyone looking to dominate a competitive market will want to keep iLawyerMarketing on their short-list of providers.

On the other hand, we expect iLawyerMarketing provides too much specialization for firms looking for a simple web presence. Of course, they could deliver it to you. But it wouldn’t be the best use of their skills.

Pros Cons
Focused on LegalNo Offline Advertising
Robust SEOSemi-exclusive
Targeted AdvertisingExpensive

iLawyerMarketing Features

Services Offered
  • Law Firm Websites
  • Other Marketing Services
  • Search Engine Optimization (SEO)
Starting Price
Free Consultation
A free consultation or website audit can help you figure out if a particular marketing agency is a good fit with your law firm.
Focused on Law
Some marketing agencies focus on representing law firms, while others apply their skills to multiple industries.
Marketing can be winner-take-most, especially when it comes to search. That can present a conflict if a marketing agency represents direct competitors. Many marketing agencies won’t represent direct competitors for this reason, although exclusivity may cost more.
Law Firm Websites
A well-designed law firm website with a solid SEO strategy is the foundation of any law-firm marketing plan. Besides just creating the website, companies may offer to draft copy, produce videos, and maintain and support the website.
Will You Own Your Website?
If your web design company owns the assets it creates for your website, it can be difficult to transfer your website to another hosting provider or marketing agency.
Drafting effective website copy, including pages and blog posts, is a specialized skill, and it can help your firm launch a new law website much more quickly than if you intend to draft the copy yourself.
Video Production
Professional video production can enhance your website and drive visitors to contact your firm.
Before you hire, you should look at other websites the company has designed. A public portfolio makes this easy.
Website Maintenance
Websites require technical upkeep, which isn’t always included in your fee.
Search Engine Optimization (SEO)
SEO involves more than just optimizing keywords for search engines, but the end goal is for potential clients to find your website. Note: effective SEO is not cheap, and cheap SEO is rarely effective.
On-Page SEO
On-page SEO involves optimizing the content and metadata of your law firm website pages. This is essential but fairly basic.
Building off-site links back to your website effectively probably requires a strategy and a fair amount of work. Linkbuilding tactics can include writing guest posts, outreach, and more.
Local SEO
Search engines use what they know about your location when they deliver search results, and not just in map apps. Local SEO aims to boost your results when location is relevant.
Other Marketing Services
Pay-Per Click (PPC) Advertising
PPC advertising puts your search results on top of targeted search queries.
Google Certified Partner
An optional certification that means Google has certified the vendor as an expert in Google Ads. It does not mean the vendor has any kind of special relationship with Google.
Brand Design
If you need a logo or other marketing assets, you might want a branding package for your law firm.
Social Media Marketing
Your marketing agency can help you design and maintain a social media presence.
Email Marketing
Email marketing can be highly effective, and a marketing agency can help your firm develop and execute an email strategy.
Offline Marketing
Offline marketing may include things like letterhead, newspaper ad design, etc.

iLawyerMarketing FAQs

What is the price of iLawyerMarketing?

iLawyerMarketing's services are all very specific to the individual law firm. As such, they have custom pricing based on each user's needs.

Is iLawyerMarketing familiar with Law Firm Marketing?

Yes. iLawyerMarketing only handles law firm marketing.

Does iLawyerMarketing offer SEO services?

Yes. They offer on-page SEO as well as broader, more complex SEO optimization that increases the visibility of your website.

Does iLawyerMarketing offer exclusivity?

As with many SEO Marketing providers, iLawyerMarketing offers semi-exclusivity, where they will work with others in your competetive area, but will limit it only to the amount they can feasibly provide services for.

Can iLawyerMarketing build my website?

Yes. In fact, they are generally most effective when they have handled all aspects of your site build.

Does iLawyerMarketing offer link building?

Yes. As an aspect of their deep SEO efforts, iLawyerMarketing will definitely employ back linking strategies.

Will iLawyerMarketing help my firm with non-digital marketing?

No. Although they will offer some brand design, iLawyerMarketing does not assist with off-line marketing efforts like print ad campaigns.

Can iLawyerMarketing manage my social media?

Yes. As part of their services, iLawyerMarketing will manage SEO posts and content.

Does iLawyerMarketing handle PPC and other digital ads?

Yes. iLawyerMarketing's greatest strengths lie in SEO and managed digital ad campaings such as Google ads, Facebook ads, or other PPC.

Does iLawyerMarketing help with content marketing?

Yes. iLawyerMarketing will assist with your content marketing as part of their overall SEO optimization plan.

Additional Details about iLawyerMarketing

Results in Competitive Marketspaces with iLawyerMarketing

SEO Research

As Google makes regular changes to its search algorithm throughout the year, iLawyerMarketing focuses many resources on staying up-to-date. To that end, they use proprietary software, test sites, and other research methods to independently determine what is currently driving rankings. This helps them stay ahead of the curve, instead of simply reacting.

Comprehensive Site Builds

Although, in rare cases, iLawyerMarketing can simply take your existing website and add their SEO specialties to it, it is more likely that you’ll get a full-site reconstruction (or a new build). Their SEO and marketing campaigns go beyond the superficial keyword optimization. They use the weight of the entire site to increase your visibility. This may mean your current site isn’t up to the task. However, each site is built on a WordPress base. And, once paid for, you own your code.

A/B call tracking for PPC campaigns

Digital marketing agencies often do A/B testing, providing one message to one group of users and a different message to another. This allows you to see which message is more effective. iLawyerMarketing goes one step further and offers A/B call tracking. This means they will set up your site to display one phone number for any paid search traffic and a different phone number for all organic traffic so you can assess where your leads are coming from.


Where geotargeting shows your ads to potential clients within a city or state, geofencing serves an ad based on the location of someone’s mobile device and their possible purpose for being there. Effectively, this means iLawyerMarketing can show your personal injury firm’s ad to people who may have recently been in a hospital. Or it can show a criminal lawyer’s ad to someone who has recently been at a police station.

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