SEO Research from iLawyer Marketing
As Google makes regular changes to its search algorithm throughout the year, iLawyer Marketing focuses many resources on staying up-to-date. To that end, they use proprietary software, test sites, and other research methods to independently determine what is currently driving rankings. This helps them stay ahead of the curve, instead of simply reacting.
Comprehensive Site Builds
Although, in rare cases, iLawyer Marketing can simply take an existing website and add their SEO specialties to it, it is more likely that a firm will get a full-site reconstruction (or a new build). Their SEO and marketing campaigns go beyond the superficial keyword optimization. They use the weight of the entire site to increase visibility. This may mean a firm’s current site isn’t up to the task. However, each site is built on a WordPress base. And, once paid for, clients own their code.
A/B call tracking for PPC campaigns
Digital marketing agencies often do A/B testing, providing one message to one group of users and a different message to another. This allows them to see which message is more effective. iLawyer Marketing goes one step further and offers A/B call tracking. This means they will set up a site to display one phone number for any paid search traffic and a different phone number for all organic traffic so firms can assess where leads are coming from.
Geofencing
Where geotargeting shows ads to potential clients within a city or state, geofencing serves an ad based on the location of someone’s mobile device and their possible purpose for being there. Effectively, this means iLawyer Marketing can show a personal injury firm’s ad to people who may have recently been in a hospital. Or it can show a criminal lawyer’s ad to someone who has recently been at a police station.
Who iLawyer Marketing is For
iLawyer Marketing is well-suited for attorneys looking to aggressively market themselves online through multiple channels. They use many tools and techniques that allow a firm to adapt and hone its long-term campaigns into robust ROI machines. Additionally, they have a great depth of experience in all forms of SEO optimization.
Personal injury attorneys, divorce lawyers, and high-volume criminal defense lawyers will likely realize the best results. Although, anyone looking to dominate a competitive market will want to keep iLawyer Marketing on their short-list of providers.
On the other hand, we expect iLawyer Marketing provides too much specialization for firms looking for a simple web presence. Of course, they could deliver it. But it wouldn’t be the best use of their skills.
iLawyer is the best. Period
5 Stars For ILawyer Marketing
The impact of iLawyer’s expertise is crystal clear in the monthly reports they provide. Since partnering with them, our website impressions, form fills, and Google rankings have all witnessed significant boosts, showcasing the tangible results of their efforts.
Our dedicated Account Manager, Steven Sacro, is a great project manager. Quick responses to emails and transparent timelines for new projects have become the norm. His clear communication style is a standout quality, providing our company with a reliable understanding of when to expect deliverables and the associated costs.
One of the things we love about iLawyer Marketing is their exclusive focus on law firm marketing. In our past experiences with other digital marketing companies, we often found a lack of understanding regarding the unique needs of law firms. iLawyer is different. From blog posts to website pages, their content incorporates accurate legal verbiage and effectively breaks down complex legal issues for our readers. This niche expertise also shines through in the success of our Google ads, benefiting from their knowledge of the keywords that resonate best. In summary, iLawyer Marketing’s tailored approach gets a solid 5 star recommendation from us.
The best in the business for law firm SEO
What I like best about iLawyerMarketing is that they get results for my firm. As the partner in my firm focused on marketing, I’ve worked closely with Mike and the team at iLawyer for years now. We’ve used iLawyer for SEO, PPC, videos and content creation. If they weren’t great at all these things, we would be using another provider but they are simply on another level compared to other companies I’ve worked with.
They know how important our rankings are on Google for the specific types of cases we are looking to generate, which are catastrophic injury and mass tort cases. The competition is high and getting high rankings on Google isn’t always quick, but I’ve been doing marketing long enough to know that doing SEO the right way takes time and these guys have always delivered for us. Bottom line is they’ve always been able to get us ranking where we need to be to drive more leads and help us sign more cases from our marketing efforts. I will say they aren’t cheap, but they are worth every penny in my opinion.
I highly recommend the iLawyer team.