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About GNGF

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GNGF

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Lawyerist Rating for GNGF

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Rating Breakdown

Our Rating: 4.3/5

Our rating is based on our subjective judgment. Use our resources—including our rating and community ratings and reviews—to find the best fit for your firm.

4.3/5

Product Details

Services Offered
  • Law Firm Websites
  • Search Engine Optimization (SEO)
  • Other Marketing Services

Core Features

For SEO Services & Marketing Agencies, the following are essential features, and you should therefore expect to see a check in every box in this section.

Yes
No

Free Consultation

A free consultation or website audit can help you figure out if a particular marketing agency is a good fit with your law firm.

Focused on Law

Some marketing agencies focus on representing law firms, while others apply their skills to multiple industries.

Exclusivity

Marketing can be winner-take-most, especially when it comes to search. That can present a conflict if a marketing agency represents direct competitors. Many marketing agencies won’t represent direct competitors for this reason, although exclusivity may cost more.

Will You Own Your Website?

If your web design company owns the assets it creates for your website, it can be difficult to transfer your website to another hosting provider or marketing agency.

Copywriting

Drafting effective website copy, including pages and blog posts, is a specialized skill, and it can help your firm launch a new law website much more quickly than if you intend to draft the copy yourself.

Video Production

Professional video production can enhance your website and drive visitors to contact your firm.

Portfolio

Before you hire, you should look at other websites the company has designed. A public portfolio makes this easy.

Website Maintenance

Websites require technical upkeep, which isn’t always included in your fee.

On-Page SEO

On-page SEO involves optimizing the content and metadata of your law firm website pages. This is essential but fairly basic.

Linkbuilding

Building off-site links back to your website effectively probably requires a strategy and a fair amount of work. Linkbuilding tactics can include writing guest posts, outreach, and more.

Local SEO

Search engines use what they know about your location when they deliver search results, and not just in map apps. Local SEO aims to boost your results when location is relevant.

Pay-Per Click (PPC) Advertising

PPC advertising puts your search results on top of targeted search queries.

Google Certified Partner

An optional certification that means Google has certified the vendor as an expert in Google Ads. It does not mean the vendor has any kind of special relationship with Google.

Brand Design

If you need a logo or other marketing assets, you might want a branding package for your law firm.

Social Media Marketing

Your marketing agency can help you design and maintain a social media presence.

Email Marketing

Email marketing can be highly effective, and a marketing agency can help your firm develop and execute an email strategy.

Offline Marketing

Offline marketing may include things like letterhead, newspaper ad design, etc.

Compare GNGF Similar Products

Select another product to compare:

GNGF

4.3/5

GNGF logo
Pros
  • Content Marketing Focus
  • Comprehensive Marketing
  • Great Education Product
Cons
  • Not a Quick-launch
  • Not SEO Focused
  • Lots of Attorney Involvement

LawLytics

4/5

lawlytics logo
Pros
  • Focused on Legal
  • Affordable
  • DIY
Cons
  • Not Exclusive
  • Lawyer doesn't own website
  • Not SEO Focused

PaperStreet

4.5/5

PaperStreet Logo
Pros
  • Comprehensive Marketing
  • You own website
  • Exclusivity
Cons
  • Not Legal Focused
  • Not an add-on product
  • Not a Quick-launch

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Additional Details about GNGF

Offline marketing. In addition to traditional digital marketing services, GNGF also will work with its clients on developing offline materials, from logos to print advertising, to ensure that your message and law firm’s brand is consistent online and off.

Live Q&A sessions. Every other week, GNGF hosts a live question-and-answer session on Facebook. It’s a chance for anyone with legal marketing questions—regardless of whether they are a GNGF customer—to get advice from GNGF’s marketing experts.

Data-focused. GNGF works to help lawyers understand their key marketing metrics so they can assess whether their marketing strategies are successful. GNGF assists law firms in discerning. average case value by practice area, average numbers of leads per week, cost per lead, client satisfaction metrics, and more.

Hosting services. When GNGF designs a website for your firm, it will be hosted by GNGF rather than an external provider. The agency says they’ve significantly invested in server infrastructure to ensure your website is faster and has greater uptime.

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