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GNGF

GNGF Rating:
4.3/5

Features

  • Customer Experience & Support - 9/10
    9/10
  • Pricing & Value - 8/10
    8/10
  • Innovation & Future-Proofing - 9/10
    9/10
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Rating Breakdown

Our Rating: 4.3/5

Our rating is based on our subjective judgment. Use our resources—including our rating and community ratings and reviews—to find the best fit for your firm.

GNGF (Get Noticed, Get Found) is a full-service marketing agency that works exclusively with attorneys and law firms. It’s also an educational resource, providing CLEs, podcasts, and guides to help attorneys do their own marketing.

Who GNGF is For

With a robust set of educational offerings, GNGF is a good choice for lawyers who would like to better understand digital marketing and handle some of their own marketing efforts. GNGF also focuses on helping attorneys monitor their online presence on review and directory sites, so attorneys concerned about the intersection of reputation management and marketing may find it a good fit.

GNGF Features

Website
gngf.com
Services Offered
  • Law Firm Websites
  • Other Marketing Services
  • Search Engine Optimization (SEO)
Starting Price
Custom
Free Consultation
A free consultation or website audit can help you figure out if a particular marketing agency is a good fit with your law firm.
Focused on Law
Some marketing agencies focus on representing law firms, while others apply their skills to multiple industries.
Exclusivity
Marketing can be winner-take-most, especially when it comes to search. That can present a conflict if a marketing agency represents direct competitors. Many marketing agencies won’t represent direct competitors for this reason, although exclusivity may cost more.
Law Firm Websites
A well-designed law firm website with a solid SEO strategy is the foundation of any law-firm marketing plan. Besides just creating the website, companies may offer to draft copy, produce videos, and maintain and support the website.
Will You Own Your Website?
If your web design company owns the assets it creates for your website, it can be difficult to transfer your website to another hosting provider or marketing agency.
Copywriting
Drafting effective website copy, including pages and blog posts, is a specialized skill, and it can help your firm launch a new law website much more quickly than if you intend to draft the copy yourself.
Video Production
Professional video production can enhance your website and drive visitors to contact your firm.
Portfolio
Before you hire, you should look at other websites the company has designed. A public portfolio makes this easy.
Website Maintenance
Websites require technical upkeep, which isn’t always included in your fee.
Search Engine Optimization (SEO)
SEO involves more than just optimizing keywords for search engines, but the end goal is for potential clients to find your website. Note: effective SEO is not cheap, and cheap SEO is rarely effective.
On-Page SEO
On-page SEO involves optimizing the content and metadata of your law firm website pages. This is essential but fairly basic.
Linkbuilding
Building off-site links back to your website effectively probably requires a strategy and a fair amount of work. Linkbuilding tactics can include writing guest posts, outreach, and more.
Local SEO
Search engines use what they know about your location when they deliver search results, and not just in map apps. Local SEO aims to boost your results when location is relevant.
Other Marketing Services
Pay-Per Click (PPC) Advertising
PPC advertising puts your search results on top of targeted search queries.
Google Certified Partner
An optional certification that means Google has certified the vendor as an expert in Google Ads. It does not mean the vendor has any kind of special relationship with Google.
Brand Design
If you need a logo or other marketing assets, you might want a branding package for your law firm.
Social Media Marketing
Your marketing agency can help you design and maintain a social media presence.
Email Marketing
Email marketing can be highly effective, and a marketing agency can help your firm develop and execute an email strategy.
Offline Marketing
Offline marketing may include things like letterhead, newspaper ad design, etc.

Additional Details about GNGF

Offline marketing. In addition to traditional digital marketing services, GNGF also will work with its clients on developing offline materials, from logos to print advertising, to ensure that your message and law firm’s brand is consistent online and off.

Live Q&A sessions. Every other week, GNGF hosts a live question-and-answer session on Facebook. It’s a chance for anyone with legal marketing questions—regardless of whether they are a GNGF customer—to get advice from GNGF’s marketing experts.

Data-focused. GNGF works to help lawyers understand their key marketing metrics so they can assess whether their marketing strategies are successful. GNGF assists law firms in discerning. average case value by practice area, average numbers of leads per week, cost per lead, client satisfaction metrics, and more.

Hosting services. When GNGF designs a website for your firm, it will be hosted by GNGF rather than an external provider. The agency says they’ve significantly invested in server infrastructure to ensure your website is faster and has greater uptime.

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