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fSquared Marketing

fSquared Marketing offers a full suite of marketing services for website design, branding, and business development training specifically for law firms.

fSquared Marketing Rating:


  • Customer Experience & Support - 8/10
  • Pricing & Value - 8/10
  • Innovation & Future-Proofing - 8/10

Rating Breakdown

Our Rating: 4/5

Our rating is based on our subjective judgment. Use our resources—including our rating and community ratings and reviews—to find the best fit for your firm.

About fSquared Marketing

fSquared Marketing is a Vancouver-based, award winning consultancy and full-service marketing agency dedicated to helping law firms achieve their strategic objectives. They offer consulting, design, and training services to help you grow your firm. 

Their expertise lies in knowing how to best market complex legal services through digital strategy and execution, strategic planning, client development, and brand visibility. fSquared Marketing aims to help their clients save time and money by offering practical and proven solutions to any challenges law firms face. They will help you tell your firm’s story, strengthen your brand, and make a lasting connection with clients. 

fSquared Marketing Highlights

Full suite of marketing services. While fSquared marketing offers traditional marketing services, like website and branding design, they also offer business and management consulting, comprehensive design services, and attorney training programs to help you with client development, business strategy, and digital strategy. Whether you’re working with them on a one-time project, hiring them as an outside marketing department, or a more long-term series of projects, they’ll have the skill sets, expertise, and know-how to get you where you want to go. 

Training and seminar opportunities. For many attorneys and firms, it is difficult to make the time and dedicate the resources for business development education. This is one place fSquared Marketing can greatly help. As part of a single session or a multi-part development program, fSquared Marketing can create and tailor programming for your firm’s needs using a mix of case studies, presentations, and interactive exercises. You and your colleagues will learn practical skills to help you with your marketing and business development goals. 

In-House law firm experience in the leadership suite. CEO Lynn Foley has over 20 years of strategic marketing and business development experience, formerly holding senior roles at companies like PWC and JPMorgan Chase. She leads an in-house team of knowledgeable and experienced legal consultants, coaches, project managers, digital strategists, content writers, developers, graphic designers, and a furry CTO to provide smart and skilled services for your firm’s needs. It’s safe to say they know what they’re doing.

fSquared Marketing Pricing 

Pricing for marketing and consulting services will vary depending on what your needs and goals are. Whether you’re looking for consulting services, design services, or training, the cost will depend on the scope of the project and whether you decide to bundle their services. 

To learn more about pricing with fSquared Marketing and get an estimate for your project, you will need to reach out to them and schedule a consultation. 

Who is fSquared Marketing For? 

fSquared Marketing is a good fit for firms looking for a modern and strategic approach to growing their firm. It would not be a good fit for firms looking for a marketing company for one-off, short-term projects, and may be more than what some solo practitioners need, especially for those just starting their solo practice. 

fSquared Marketing’s strength comes from its long-term approach and strategy to helping you develop your firm. They believe that every project is one part of a cohesive strategy towards reaching your goals. The people at fSquared Marketing take the time to understand the nature of your firm and what you want for your practice. This means you’ll get the most from their services by working with them for the long-haul. 

While fSquared Marketing works mostly with corporate law firms, they have also partnered with small firms and PI-focused litigation boutiques. Their experience and expertise can help firms of all sizes and budgets grow, maintain, and develop your practice.

fSquared Marketing Details 

List of services. In short, fSquared Marketing offers consulting, design, and training services to help you with projects ranging from website design, developing content, creating plans to increase revenue, planning for succession, or creating a meaningful retreat for everyone at your law firm. 

In long, fSquared Marketing offers consulting services for strategic planning, business planning, marketing plan development, succession planning, business development and management, client management, and digital strategy complete with a plan and a means to implement it. It offers design services for your website, branding, graphic design, advertising, photography, and videography to help you create a website and marketing materials to help you stand out from your competitors or to have an engaging lawyer bio page. fSquared Marketing also offers attorney training on business development and marketing, or this training can be extended into retreats, seminars, or workshops for you or your firm.

Legal marketing research and resource base. fSquared Marketing has a comprehensive Insight blog that goes over topics ranging from corporate social responsibility, SEO and content marketing, legal education, and more. They also offer an annual Marketing Trends booklet for deeper insights on how the legal industry is being transformed. If you’re looking to learn or deepen your knowledge on the business side of running a law firm, the fSquared Marketing blog is an invaluable resource.

If you’re more of a visual learner, fSquared Marketing also has a YouTube channel to help

Portfolio. If you’re not sure if fSquared Marketing’s aesthetic is right for you, they have a curated portfolio of their awarding winning work related to branding, website design, advertising, and digital strategy on their website. You’ll be able to scroll through and see if you like their style before you reach out to learn more about them.  

If you’re starting or growing a small or solo law firm and trying to develop your law firm’s marketing and branding, you should absolutely join Lawyerist Insider, a community of innovative and entrepreneurial small-firm lawyers. If you’re interested in getting a powerful snapshot of your firm’s strengths and weaknesses, take the Small Firm Scorecard to see where you can improve your practice.

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