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Esq.marketing

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Esq.marketing Rating:
4.2/5

Features

  • Customer Experience & Support - 9/10
    9/10
  • Pricing & Value - 8.25/10
    8.3/10
  • Security - 8.25/10
    8.3/10
  • Innovation & Future-Proofing - 8.25/10
    8.3/10
8.4/10
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Rating Breakdown

Our Rating: 4.2/5

Our rating is based on our subjective judgment. Use our resources—including our rating and community ratings and reviews—to find the best fit for your firm.

Esq.marketing is a digital marketing agency specializing in search engine optimization (SEO) and pay-per-click advertising (PPC) for attorneys. That’s their sole focus. They don’t provide webchat receptionists. They don’t critique your logo or brand design. And they don’t manage your social media. They are a law firm marketing agency that helps you find appropriate keywords to drive clients to your firm, and then works to increasing your ranking in those words.

Who Esq.marketing is For

Esq.marketing is for those attorneys who want to appear in searches. If your clients mainly find your office through the web, then this may be the method for you. Whether it’s through laying the groundwork for SEO, or purchasing advertising, Esq.marketing specializes in getting you in front of the people who are looking for you.

Attorneys who are in the market for comprehensive law firm marketing campaigns, likely, will not find all they need in Esq.marketing. However, what they lack in diversity, they make up for in depth of knowledge. Which, some will say, is imperative in the complex and ever-changing SEO field.

Esq.marketing Features

Website
Esq.marketing
Services Offered
  • Search Engine Optimization (SEO)
Starting Price
Custom
Free Consultation
A free consultation or website audit can help you figure out if a particular marketing agency is a good fit with your law firm.
Focused on Law
Some marketing agencies focus on representing law firms, while others apply their skills to multiple industries.
Exclusivity
Marketing can be winner-take-most, especially when it comes to search. That can present a conflict if a marketing agency represents direct competitors. Many marketing agencies won’t represent direct competitors for this reason, although exclusivity may cost more.
Law Firm Websites
A well-designed law firm website with a solid SEO strategy is the foundation of any law-firm marketing plan. Besides just creating the website, companies may offer to draft copy, produce videos, and maintain and support the website.
Will You Own Your Website?
If your web design company owns the assets it creates for your website, it can be difficult to transfer your website to another hosting provider or marketing agency.
Copywriting
Drafting effective website copy, including pages and blog posts, is a specialized skill, and it can help your firm launch a new law website much more quickly than if you intend to draft the copy yourself.
Video Production
Professional video production can enhance your website and drive visitors to contact your firm.
Portfolio
Before you hire, you should look at other websites the company has designed. A public portfolio makes this easy.
Website Maintenance
Websites require technical upkeep, which isn’t always included in your fee.
Search Engine Optimization (SEO)
SEO involves more than just optimizing keywords for search engines, but the end goal is for potential clients to find your website. Note: effective SEO is not cheap, and cheap SEO is rarely effective.
On-Page SEO
On-page SEO involves optimizing the content and metadata of your law firm website pages. This is essential but fairly basic.
Linkbuilding
Building off-site links back to your website effectively probably requires a strategy and a fair amount of work. Linkbuilding tactics can include writing guest posts, outreach, and more.
Local SEO
Search engines use what they know about your location when they deliver search results, and not just in map apps. Local SEO aims to boost your results when location is relevant.
Other Marketing Services
Pay-Per Click (PPC) Advertising
PPC advertising puts your search results on top of targeted search queries.
Google Certified Partner
An optional certification that means Google has certified the vendor as an expert in Google Ads. It does not mean the vendor has any kind of special relationship with Google.
Brand Design
If you need a logo or other marketing assets, you might want a branding package for your law firm.
Social Media Marketing
Your marketing agency can help you design and maintain a social media presence.
Email Marketing
Email marketing can be highly effective, and a marketing agency can help your firm develop and execute an email strategy.
Offline Marketing
Offline marketing may include things like letterhead, newspaper ad design, etc.

Additional Details About Esq.marketing

Accountability

SEO and PPC, for many, can seem fantastical and incomprehensible. Even for the initiated. Which means it can be difficult to know what your provider is doing and even more difficult, at times, to hold them accountable. Esq.marketing has three specific ways they combat this feeling for you as a law firm marketing agency. They operate on month-to-month contracts. You maintain ownership of your Google Analytics account. And they provide you with a video walk-through of your reports each month.

Month-to-month Contracts

In a testament to their effectiveness, Esq.marketing does not ask you to sign a long-term agreement to work with them as a law firm marketing agency. Instead, they rely on month-to-month contracts. Which means that they plan to deliver results quickly and consistently.

Google Analytics Account

Most of the results you are looking for with an SEO campaign will be tracked through your Google Analytics account. Therefore, access to this account is imperative for you to know whether your provider is living up to expectations. Esq.marketing doesn’t just provide access to this, they keep the account as your property. They simply act as caretakers of the account while you are working with them.

Video Walk-through Reporting

As most lawyers aren’t trained in reading digital marketing reports, monthly numbers can seem daunting. Accordingly, Esq.marketing not only sends you the monthly reports for you to read, but they also send you a video walk-through of your report. Which, in our opinion, is better than calling and explaining, since you get to keep the video and re-watch if necessary. This is a great way to work with a law firm marketing agency so you get the data you need.

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