Convert IT Marketing manages targeted pay-per-click (PPC) ad campaigns for law firms, helps optimize your firm's website for lead conversions, and tracks calls and other leads so you can see how your budget is performing.
Starting Cost: Custom, but starting as low as $250.
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Convert IT says marketing pricing depends on many factors. And you’ll need to hand over your email address to get an estimate. But they also say you can get started with a campaign for as little as $250.
Sometimes it takes more than one impression for a potential client to make up their minds to contact your law firm. Convert IT will use targeted banner ads to bring visitors back to your site and target people who are researching legal problems online, whether or not they ever land on your website.
Convert IT marketing works only with law firms and develops campaigns specific to your firm’s practice areas. For example, when Convert IT works with a bankruptcy law firm, they create ad campaigns based around bankruptcy-specific terms such as “Chapter 13.” Similarly, when working with an attorney specializing in employment law, ad copy will reflect terms like “unpaid wages.”
Convert IT provides detailed campaign reports so you can easily measure the return on your investment. The reports give you data on total clicks on your ads and how many leads the campaign generates.