convert it marketing logo

Convert IT Marketing

Convert IT Marketing Rating:
3.9/5

Features

  • Customer Experience & Support - 8/10
    8/10
  • Pricing & Value - 7.5/10
    7.5/10
  • Security - 8/10
    8/10
  • Innovation & Future-Proofing - 8/10
    8/10
7.9/10
Comments Rating 0 (0 reviews)
Details

Rating Breakdown

Our Rating: 3.9/5

Our rating is based on our subjective judgment. Use our resources—including our rating and community ratings and reviews—to find the best fit for your firm.

Convert IT Marketing manages targeted pay-per-click (PPC) ad campaigns for law firms, helps optimize your firm’s website for lead conversions, and tracks calls and other leads so you can see how your budget is performing.

Who Convert IT Marketing is For

Because it is tightly focused on creating successful PPC campaigns, Convert IT is a good fit for firms that are making their first foray into paid campaigns or are dissatisfied with the performance of their current campaigns. It provides an all-in-one solution, from drafting ad copy to to optimizing keywords for your law firm’s website SEO to helping you track leads, which smaller firms may find useful to have handled by a single marketing firm.

Convert IT Marketing Features

Website
www.convertitmarketing.com
Services Offered
  • Other Marketing Services
  • Search Engine Optimization (SEO)
Starting Price
Custom, but starting as low as $250.
Free Consultation
A free consultation or website audit can help you figure out if a particular marketing agency is a good fit with your law firm.
Focused on Law
Some marketing agencies focus on representing law firms, while others apply their skills to multiple industries.
Exclusivity
Marketing can be winner-take-most, especially when it comes to search. That can present a conflict if a marketing agency represents direct competitors. Many marketing agencies won’t represent direct competitors for this reason, although exclusivity may cost more.
Law Firm Websites
A well-designed law firm website with a solid SEO strategy is the foundation of any law-firm marketing plan. Besides just creating the website, companies may offer to draft copy, produce videos, and maintain and support the website.
Will You Own Your Website?
If your web design company owns the assets it creates for your website, it can be difficult to transfer your website to another hosting provider or marketing agency.
Copywriting
Drafting effective website copy, including pages and blog posts, is a specialized skill, and it can help your firm launch a new law website much more quickly than if you intend to draft the copy yourself.
Video Production
Professional video production can enhance your website and drive visitors to contact your firm.
Portfolio
Before you hire, you should look at other websites the company has designed. A public portfolio makes this easy.
Website Maintenance
Websites require technical upkeep, which isn’t always included in your fee.
Search Engine Optimization (SEO)
SEO involves more than just optimizing keywords for search engines, but the end goal is for potential clients to find your website. Note: effective SEO is not cheap, and cheap SEO is rarely effective.
On-Page SEO
On-page SEO involves optimizing the content and metadata of your law firm website pages. This is essential but fairly basic.
Linkbuilding
Building off-site links back to your website effectively probably requires a strategy and a fair amount of work. Linkbuilding tactics can include writing guest posts, outreach, and more.
Local SEO
Search engines use what they know about your location when they deliver search results, and not just in map apps. Local SEO aims to boost your results when location is relevant.
Other Marketing Services
Pay-Per Click (PPC) Advertising
PPC advertising puts your search results on top of targeted search queries.
Google Certified Partner
An optional certification that means Google has certified the vendor as an expert in Google Ads. It does not mean the vendor has any kind of special relationship with Google.
Brand Design
If you need a logo or other marketing assets, you might want a branding package for your law firm.
Social Media Marketing
Your marketing agency can help you design and maintain a social media presence.
Email Marketing
Email marketing can be highly effective, and a marketing agency can help your firm develop and execute an email strategy.
Offline Marketing
Offline marketing may include things like letterhead, newspaper ad design, etc.

Additional Details About Convert IT Marketing

Custom pricing starting at $250/month. Convert IT says pricing depends on many factors, and you’ll need to hand over your email address to get an estimate. But they also say you can get started with a campaign for as little as $250.

Behavioral targeting. Sometimes it takes more than one impression for a potential client to make up their minds to contact your law firm. Convert IT will use targeted banner ads to bring visitors back to your site and target people who are researching legal problems online, whether or not they ever land on your website.

Practice areas. Convert IT works only with law firms and develops campaigns specific to your firm’s practice areas. For example, when Convert IT works with a bankruptcy law firm, they create ad campaigns based around bankruptcy-specific terms such as “Chapter 13.” Similarly, when working with an attorney specializing in employment law, ad copy will reflect terms like “unpaid wages.”

Campaign tracking. Convert IT provides detailed campaign reports so you can easily measure the return on your investment. The reports give you data on total clicks on your ads and how many leads the campaign generates.

Alternatives to Convert IT Marketing

Leave a Review