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For SEO Services & Marketing Agencies, the following are essential features, and you should therefore expect to see a check in every box in this section.
A free consultation or website audit can help you figure out if a particular marketing agency is a good fit with your law firm.
Some marketing agencies focus on representing law firms, while others apply their skills to multiple industries.
Marketing can be winner-take-most, especially when it comes to search. That can present a conflict if a marketing agency represents direct competitors. Many marketing agencies won’t represent direct competitors for this reason, although exclusivity may cost more.
If your web design company owns the assets it creates for your website, it can be difficult to transfer your website to another hosting provider or marketing agency.
Drafting effective website copy, including pages and blog posts, is a specialized skill, and it can help your firm launch a new law website much more quickly than if you intend to draft the copy yourself.
Professional video production can enhance your website and drive visitors to contact your firm.
Before you hire, you should look at other websites the company has designed. A public portfolio makes this easy.
Websites require technical upkeep, which isn’t always included in your fee.
On-page SEO involves optimizing the content and metadata of your law firm website pages. This is essential but fairly basic.
Building off-site links back to your website effectively probably requires a strategy and a fair amount of work. Linkbuilding tactics can include writing guest posts, outreach, and more.
Search engines use what they know about your location when they deliver search results, and not just in map apps. Local SEO aims to boost your results when location is relevant.
PPC advertising puts your search results on top of targeted search queries.
An optional certification that means Google has certified the vendor as an expert in Google Ads. It does not mean the vendor has any kind of special relationship with Google.
If you need a logo or other marketing assets, you might want a branding package for your law firm.
Your marketing agency can help you design and maintain a social media presence.
Email marketing can be highly effective, and a marketing agency can help your firm develop and execute an email strategy.
Offline marketing may include things like letterhead, newspaper ad design, etc.
Based on 2 Reviews
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Convert IT says marketing pricing depends on many factors. And you’ll need to hand over your email address to get an estimate. But they also say you can get started with a campaign for as little as $250.
Sometimes it takes more than one impression for a potential client to make up their minds to contact your law firm. Convert IT will use targeted banner ads to bring visitors back to your site and target people who are researching legal problems online, whether or not they ever land on your website.
Convert IT marketing works only with law firms and develops campaigns specific to your firm’s practice areas. For example, when Convert IT works with a bankruptcy law firm, they create ad campaigns based around bankruptcy-specific terms such as “Chapter 13.” Similarly, when working with an attorney specializing in employment law, ad copy will reflect terms like “unpaid wages.”
Convert IT provides detailed campaign reports so you can easily measure the return on your investment. The reports give you data on total clicks on your ads and how many leads the campaign generates.
Meghan G.
“Best marketing company I've used”
April 16, 2020 1:54 PM
I've used a number of lead generation companies over the years. Convert-it is by far the best in terms of cost and delivery. Due to experiences I've had with other advertising companies, I was concerned that Convert-it's expectations for what they could deliver were too good to be true. To my surprise, Convert-it delivered every bit of what was promised and they enhanced my business. Best of all, ALL of the leads that have come in from Convert-it are from individuals who are actually looking for my services. Gone are the days of getting hung up on by leads who felt they were manipulated into giving up their contact information to me when they were not yet ready to speak to someone. Convert-it is different, their advertising is upfront and honest with the customers who are properly informed of who we are and who often call us directly. For me, this is the way I want to do business. I am beyond impressed with Convert-it's services to the extent that I am leaving this review even though I'd prefer my competition not hire them (they are that good).
Ronald H.
“Fooled twice”
October 13, 2021 6:59 PM
I used this company about 3 years ago for PPC with good results at first, then no results after several months. The communication with them was terrible. Now I tried it again for SEO, then have been working on changing my pan and strategy with them for over a month. The only way anyone will communicate is to send numerous emails or to schedule an appointment (you have to be invited to do so). Promise after promise goes unfulfilled. It is almost like they are out of business. The phone system is terrible, with about half of the calls not even going through. I have been fooled and ripped off for the last time.
REVIEWS (2 out of 2)