Convert IT Marketing manages targeted pay-per-click (PPC) ad campaigns for law firms, helps optimize your firm’s website for lead conversions, and tracks calls and other leads so you can see how your budget is performing.
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Who Convert IT Marketing is For
Because it is tightly focused on creating successful PPC campaigns, Convert IT is a good fit for firms that are making their first foray into paid campaigns or are dissatisfied with the performance of their current campaigns. It provides an all-in-one solution, from drafting ad copy to to optimizing keywords for your law firm’s website SEO to helping you track leads. Smaller firms may find useful to have handled by a single marketing firm.
Convert IT Marketing Features
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Website
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www.convertitmarketing.com |
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Services Offered
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Starting Price
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Custom, but starting as low as $250. |
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Free Consultation
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Focused on Law
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✓ |
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Exclusivity
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✗ |
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Will You Own Your Website?
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✗ |
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Copywriting
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Video Production
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✗ |
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Portfolio
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Website Maintenance
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✗ |
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On-Page SEO
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✓ |
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Linkbuilding
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✗ |
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Local SEO
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✗ |
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Pay-Per Click (PPC) Advertising
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✓ |
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Google Certified Partner
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✓ |
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Brand Design
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Social Media Marketing
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✗ |
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Email Marketing
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Offline Marketing
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Additional Details About Convert IT Marketing
Custom Pricing
Convert IT says marketing pricing depends on many factors. And you’ll need to hand over your email address to get an estimate. But they also say you can get started with a campaign for as little as $250.
Behavioral Targeting
Sometimes it takes more than one impression for a potential client to make up their minds to contact your law firm. Convert IT will use targeted banner ads to bring visitors back to your site and target people who are researching legal problems online, whether or not they ever land on your website.
Practice Areas
Convert IT marketing works only with law firms and develops campaigns specific to your firm’s practice areas. For example, when Convert IT works with a bankruptcy law firm, they create ad campaigns based around bankruptcy-specific terms such as “Chapter 13.” Similarly, when working with an attorney specializing in employment law, ad copy will reflect terms like “unpaid wages.”
Campaign Tracking
Convert IT provides detailed campaign reports so you can easily measure the return on your investment. The reports give you data on total clicks on your ads and how many leads the campaign generates.
Best marketing company I've used
I’ve used a number of lead generation companies over the years. Convert-it is by far the best in terms of cost and delivery. Due to experiences I’ve had with other advertising companies, I was concerned that Convert-it’s expectations for what they could deliver were too good to be true. To my surprise, Convert-it delivered every bit of what was promised and they enhanced my business. Best of all, ALL of the leads that have come in from Convert-it are from individuals who are actually looking for my services. Gone are the days of getting hung up on by leads who felt they were manipulated into giving up their contact information to me when they were not yet ready to speak to someone. Convert-it is different, their advertising is upfront and honest with the customers who are properly informed of who we are and who often call us directly. For me, this is the way I want to do business. I am beyond impressed with Convert-it’s services to the extent that I am leaving this review even though I’d prefer my competition not hire them (they are that good).