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For SEO Services & Marketing Agencies, the following are essential features, and you should therefore expect to see a check in every box in this section.
A free consultation or website audit can help you figure out if a particular marketing agency is a good fit with your law firm.
Some marketing agencies focus on representing law firms, while others apply their skills to multiple industries.
Marketing can be winner-take-most, especially when it comes to search. That can present a conflict if a marketing agency represents direct competitors. Many marketing agencies won’t represent direct competitors for this reason, although exclusivity may cost more.
If your web design company owns the assets it creates for your website, it can be difficult to transfer your website to another hosting provider or marketing agency.
Drafting effective website copy, including pages and blog posts, is a specialized skill, and it can help your firm launch a new law website much more quickly than if you intend to draft the copy yourself.
Professional video production can enhance your website and drive visitors to contact your firm.
Before you hire, you should look at other websites the company has designed. A public portfolio makes this easy.
Websites require technical upkeep, which isn’t always included in your fee.
On-page SEO involves optimizing the content and metadata of your law firm website pages. This is essential but fairly basic.
Building off-site links back to your website effectively probably requires a strategy and a fair amount of work. Linkbuilding tactics can include writing guest posts, outreach, and more.
Search engines use what they know about your location when they deliver search results, and not just in map apps. Local SEO aims to boost your results when location is relevant.
PPC advertising puts your search results on top of targeted search queries.
An optional certification that means Google has certified the vendor as an expert in Google Ads. It does not mean the vendor has any kind of special relationship with Google.
If you need a logo or other marketing assets, you might want a branding package for your law firm.
Your marketing agency can help you design and maintain a social media presence.
Email marketing can be highly effective, and a marketing agency can help your firm develop and execute an email strategy.
Offline marketing may include things like letterhead, newspaper ad design, etc.
Based on 10 Reviews
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Although most of what BluShark Digital does requires custom pricing, they do offer a Silvershark package for $975+ per month. This includes a website and basic content and link building.
Yes. BluShark Digital was founded by an experienced attorney and an experienced marketer and was created specifically to service the legal market.
Yes. BluShark offers on-page SEO, like keyword optimization, as well as other SEO services, like linkbuilding.
Yes. BluShark offers exclusivity, where they will not partner with any competitors in your marketplace.
Yes. Websites are the fundamental base of your marketing efforts through BluShark Digital. Additionally, not only will you own your website and it's content, but if you sign a one-year contract, there is no up-front fee for it either.
Yes. BluShark Digital will definitely employ white-hat linkbuilding techniques to increase your SEO past basic keyword optimization.
BluShark Digital can help with your Brand Design and other marketing assets, but they do not offer assistance with non-digital marketing like mail campaigns or print ad design.
Yes. BluShark Digital offers social media management as well as content writing and promotion.
Although BluShark Digital does not offer PPC, Facebook or other digital ads management, their blog does offer a lot of advice that clients can use to manage these aspects themselves.
Yes. As part of your overall SEO campaign, BluShark Digital offers content creation as well as marketing.
BluShark’s founder is an experienced attorney and an experienced digital marketer. He created the agency due to his dissatisfaction with the marketing efforts of other agencies he’d hired.
Backlink building may not be as well-known as keyword optimization, but it’s an important part of promoting your website content. BluShark Digital helps create these backlinks (where another website links back to your firm’s website). This encourages Google view your content as a valuable search result.
BluShark Digital maintains a blog with resources to help attorneys understand how Google ranks websites. The blog also has advice on marketing techniques their team doesn’t offer, such as pay-per-click (PPC) advertising, so attorneys can deploy those strategies themselves if they choose.
BluShark tries to offer flexibility to their clients. As such, they offer a basic “Silvershark” package that includes a website build and basic content and link building. This starts at $975 per month, and may be a great first step for those who are just starting out.
Beyond Silvershark, the regular services start around $3900 per month. Because SEO effort is so dependent on location and area of practice, and BluShark tries to be flexible with its offerings, in reality the prices will vary based on your particular needs.
Cassidy L.
“For the law firms that need real results”
August 14, 2020 11:12 AM
BluShark has been amazing. . Being owned by an attorney means they know our (law firms) specific pain points. This gives them the ability to build solutions around those points. They know what my lawyers have time for and what they do not. Our web traffic has tripled since working with them these last 18 months. We had solid web presence, diverse marketing team, and competitive budget prior to signing with BluShark. They came in and added a cohesiveness that I did not expect. They are transparent, innovative, knowledgeable, and hands down the best in the business.
Chris M.
“Go with BluShark”
August 13, 2020 10:26 AM
I spent a lot of time trying to find the right fit when it came to rebuilding my website. I'm a small solo who has been operating for three years. To get me up to speed with a professional website they offered me a reasonable package that got me a great looking site with some updated and optimized content. Now, I continue to work with their team to update my own content using their best practices guide. Their team is very professional and will get the job done right.
justie4justice
“Compassionate and Diligent SEO”
May 12, 2020 4:12 PM
Blushark did our website for us when we launched. Now, they're building out new product offerings and even a new practice area for us. They're responsive, available, and knowledgeable. What's more... during COVID-19 we were seriously looking at our budget and trying to make hard decisions to reduce costs. Realizing how much we spent on marketing, it was one area we had potentially identified to reduce overhead during the anticipated economic downturn. Before we could even do that though, Blushark acted proactively to help. Rather than wait until things were dire or their clients had to reach out to them, Blushark pushed out a "reduced fee" model for basic maintenance that cut our budget by 2/3 of the monthly cost. All of this without really noticing a reduction in service. We didn't lose any momentum. AND we kept signing new clients online. We consider them part of our team.
Tom S.
“Double my business in 18 months”
October 31, 2019 12:13 PM
My business has grown 100% in the past 18 months, and BluShark deserves a fair amount of credit for that. We have always had a strong digital presence, but BluShark helped us take it to a whole new level with both their content production and SEO services. These guys really know what they are doing. Do yourself a favor and hire BluShark to help grow your business.
William C.
“BluShark Delivers Results”
October 21, 2019 7:07 AM
When hiring an SEO company, sometimes it can be difficult to know if you are getting your money's worth. Not with Blushark. It is easy to see that month after month the new cases keep coming and the first page rankings keep increasing. We could not be happier with our experience with BluShark. A great company that delivers results.
Joshua K.
“Simply The Best in Digital Marketing / SEO”
October 17, 2019 12:26 PM
Our firm has been using BluShark for years and they continue to provide only the best in customer-centered service. David, Sabrina and their team truly understand our firm’s core values and our client-first culture. With their ability to personalize our website’s content we are able to stand out among other PI firms in our area. We would recommend BluShark to firms who are serious about changing their online presence. Thank you Seth and the BluShark team!
REVIEWS (6 out of 10)