Log in to Lawyerist.com
Not an Insider yet? Register here. (It's free!)
Forgot your password? Reset it here.
For SEO Services & Marketing Agencies, the following are essential features, and you should therefore expect to see a check in every box in this section.
A free consultation or website audit can help you figure out if a particular marketing agency is a good fit with your law firm.
Some marketing agencies focus on representing law firms, while others apply their skills to multiple industries.
Marketing can be winner-take-most, especially when it comes to search. That can present a conflict if a marketing agency represents direct competitors. Many marketing agencies won’t represent direct competitors for this reason, although exclusivity may cost more.
If your web design company owns the assets it creates for your website, it can be difficult to transfer your website to another hosting provider or marketing agency.
Drafting effective website copy, including pages and blog posts, is a specialized skill, and it can help your firm launch a new law website much more quickly than if you intend to draft the copy yourself.
Professional video production can enhance your website and drive visitors to contact your firm.
Before you hire, you should look at other websites the company has designed. A public portfolio makes this easy.
Websites require technical upkeep, which isn’t always included in your fee.
On-page SEO involves optimizing the content and metadata of your law firm website pages. This is essential but fairly basic.
Building off-site links back to your website effectively probably requires a strategy and a fair amount of work. Linkbuilding tactics can include writing guest posts, outreach, and more.
Search engines use what they know about your location when they deliver search results, and not just in map apps. Local SEO aims to boost your results when location is relevant.
PPC advertising puts your search results on top of targeted search queries.
An optional certification that means Google has certified the vendor as an expert in Google Ads. It does not mean the vendor has any kind of special relationship with Google.
If you need a logo or other marketing assets, you might want a branding package for your law firm.
Your marketing agency can help you design and maintain a social media presence.
Email marketing can be highly effective, and a marketing agency can help your firm develop and execute an email strategy.
Offline marketing may include things like letterhead, newspaper ad design, etc.
Based on 10 Reviews
You must login or register to post a review.
Although most of what BluShark Digital does requires custom pricing, they do offer a Silvershark package for $975+ per month. This includes a website and basic content and link building.
Yes. BluShark Digital was founded by an experienced attorney and an experienced marketer and was created specifically to service the legal market.
Yes. BluShark offers on-page SEO, like keyword optimization, as well as other SEO services, like linkbuilding.
Yes. BluShark offers exclusivity, where they will not partner with any competitors in your marketplace.
Yes. Websites are the fundamental base of your marketing efforts through BluShark Digital. Additionally, not only will you own your website and it's content, but if you sign a one-year contract, there is no up-front fee for it either.
Yes. BluShark Digital will definitely employ white-hat linkbuilding techniques to increase your SEO past basic keyword optimization.
BluShark Digital can help with your Brand Design and other marketing assets, but they do not offer assistance with non-digital marketing like mail campaigns or print ad design.
Yes. BluShark Digital offers social media management as well as content writing and promotion.
Although BluShark Digital does not offer PPC, Facebook or other digital ads management, their blog does offer a lot of advice that clients can use to manage these aspects themselves.
Yes. As part of your overall SEO campaign, BluShark Digital offers content creation as well as marketing.
BluShark’s founder is an experienced attorney and an experienced digital marketer. He created the agency due to his dissatisfaction with the marketing efforts of other agencies he’d hired.
Backlink building may not be as well-known as keyword optimization, but it’s an important part of promoting your website content. BluShark Digital helps create these backlinks (where another website links back to your firm’s website). This encourages Google view your content as a valuable search result.
BluShark Digital maintains a blog with resources to help attorneys understand how Google ranks websites. The blog also has advice on marketing techniques their team doesn’t offer, such as pay-per-click (PPC) advertising, so attorneys can deploy those strategies themselves if they choose.
BluShark tries to offer flexibility to their clients. As such, they offer a basic “Silvershark” package that includes a website build and basic content and link building. This starts at $975 per month, and may be a great first step for those who are just starting out.
Beyond Silvershark, the regular services start around $3900 per month. Because SEO effort is so dependent on location and area of practice, and BluShark tries to be flexible with its offerings, in reality the prices will vary based on your particular needs.
jayruane
“Customer found success”
April 22, 2019 10:24 AM
I have been a blu shark customer for nearly 1 year after trying to manage the SEO and digital marketing both in house and using a variety of smaller vendors. The team at blu shark has been great. I would highly recommend them. They have deomstrated core competancy in a number of areas for me, specifically Local SEO, which is where I struggled the most. I didn't really need to focus on getting those 5 searches a year from people on the other side of the country looking for a lawyer in my county, but needed to focus on the hundreds of local searches that were happening weekly. Blu Shark helped me put in to place best practices for my digital marketing and I would not hesitate to refer anyone to them, unless they were my direct competitors!
Ryan M.
“The Missing Piece To Our Online Puzzle”
May 9, 2019 11:42 AM
I have been a client of Blu Shark's for nearly a year. By way of background, I put a lot of content online since 2007 when I launched a blog. My blog was viewed over a million times. But organizing the content, and the technical stuff, kept taking up way too much of my time. Keeping up with it all was exhausting. As my business grew the time I had to play with Word Press decreased. We knew we needed to do something with our website and improve our local SEO game. Doing so was vital to our future. We looked around and decided on Blu Shark. Not because they were the cheapest (they weren't by a mile) but because of their reputation for being the best. We flew down to their office in DC and met with them. We discussed goals and strategy. Blu Shark came up with a plan that meets our needs and is so much more than SEO. One important feature for us is that our content is ours - we have weekly calls where we answer questions to be used for content. So our voice comes through in a cookie cutter world. They have been responsive and great to work with.
Jessica C.
“A 360 Approach to Marketing Success”
May 13, 2019 6:11 PM
I recently hired BluShark to conduct a thorough review and web audit of my website (images, content, SEO, basically everything). I have a decent site, but was not getting the results I expected. After years of getting general feedback from different marketing companies I decided to contact BluShark, and I really wish I had reached out to them sooner. BluShark provided me with a real world understanding (not just stats and data) about what my site needs to achieve top performance. Moreover, their approach has been very personalized. I have had in depth conversations with my contact at BluShark about my firm goals and expectations. My contact provided me with a very detailed proposal to cover all aspects of marketing my firm. I have been impressed with their recommendations and their personalized follow up, and was blown away by the level of detail in their proposal. I am just getting started with BluShark, but I can tell that I am already on the right road.
btarascio
“For those who are serious about online reputation”
July 28, 2019 10:48 AM
BluShark is the best bet for lawyers who are serious about their online presence and reputation. Their tactics are rock solid and their commitment to excellence is unparalleled. I've known Seth and Nalini for years. Now they have taken over the online marketing for all of my companies and I couldn't be happier. If you want the best in law firm SEO by experts in the field, contact BluShark.
Joshua K.
“Simply The Best in Digital Marketing / SEO”
October 17, 2019 12:26 PM
Our firm has been using BluShark for years and they continue to provide only the best in customer-centered service. David, Sabrina and their team truly understand our firm’s core values and our client-first culture. With their ability to personalize our website’s content we are able to stand out among other PI firms in our area. We would recommend BluShark to firms who are serious about changing their online presence. Thank you Seth and the BluShark team!
William C.
“BluShark Delivers Results”
October 21, 2019 7:07 AM
When hiring an SEO company, sometimes it can be difficult to know if you are getting your money's worth. Not with Blushark. It is easy to see that month after month the new cases keep coming and the first page rankings keep increasing. We could not be happier with our experience with BluShark. A great company that delivers results.
REVIEWS (6 out of 10)