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Beam Local

Beam Local Rating:
4.7/5

Features

  • Customer Experience & Support - 9/10
    9/10
  • Pricing & Value - 10/10
    10/10
  • Innovation & Future-Proofing - 9/10
    9/10
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Details

Rating Breakdown

Our Rating: 4.7/5

Our rating is based on our subjective judgment. Use our resources—including our rating and community ratings and reviews—to find the best fit for your firm.

Beam Local specializes in web design, web development, localized online marketing, and conversion optimization. It has law firm clients in both the United States and Canada and has designed and developed websites for solo practitioners and small law firms.

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Who Beam Local is For

Beam Local is a solid choice for attorneys looking for a web presence and on-page SEO with fixed pricing. The free updates for life also make it a good choice for attorneys who don’t want to worry about the technical details of maintaining a website. However, if you are looking for more robust SEO or marketing services to help your current site get more visibility, Beam Local may not be a good fit for you.

Beam Local Features & Pricing

Website
 www.beamlocal.com
Services Offered
  • Law Firm Websites
  • Search Engine Optimization (SEO)
Starting Price
 One-time setup fee of $995 plus $39/month
Free Consultation
A free consultation or website audit can help you figure out if a particular marketing agency is a good fit with your law firm.
✓
Focused on Law
Some marketing agencies focus on representing law firms, while others apply their skills to multiple industries.
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Exclusivity
Marketing can be winner-take-most, especially when it comes to search. That can present a conflict if a marketing agency represents direct competitors. Many marketing agencies won’t represent direct competitors for this reason, although exclusivity may cost more.
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Law Firm Websites
A well-designed law firm website with a solid SEO strategy is the foundation of any law-firm marketing plan. Besides just creating the website, companies may offer to draft copy, produce videos, and maintain and support the website.
Will You Own Your Website?
If your web design company owns the assets it creates for your website, it can be difficult to transfer your website to another hosting provider or marketing agency.
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Copywriting
Drafting effective website copy, including pages and blog posts, is a specialized skill, and it can help your firm launch a new law website much more quickly than if you intend to draft the copy yourself.
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Video Production
Professional video production can enhance your website and drive visitors to contact your firm.
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Portfolio
Before you hire, you should look at other websites the company has designed. A public portfolio makes this easy.
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Website Maintenance
Websites require technical upkeep, which isn’t always included in your fee.
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Search Engine Optimization (SEO)
SEO involves more than just optimizing keywords for search engines, but the end goal is for potential clients to find your website. Note: effective SEO is not cheap, and cheap SEO is rarely effective.
On-Page SEO
On-page SEO involves optimizing the content and metadata of your law firm website pages. This is essential but fairly basic.
✓
Linkbuilding
Building off-site links back to your website effectively probably requires a strategy and a fair amount of work. Linkbuilding tactics can include writing guest posts, outreach, and more.
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Local SEO
Search engines use what they know about your location when they deliver search results, and not just in map apps. Local SEO aims to boost your results when location is relevant.
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Other Marketing Services
Pay-Per Click (PPC) Advertising
PPC advertising puts your search results on top of targeted search queries.
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Google Certified Partner
An optional certification that means Google has certified the vendor as an expert in Google Ads. It does not mean the vendor has any kind of special relationship with Google.
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Brand Design
If you need a logo or other marketing assets, you might want a branding package for your law firm.
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Social Media Marketing
Your marketing agency can help you design and maintain a social media presence.
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Email Marketing
Email marketing can be highly effective, and a marketing agency can help your firm develop and execute an email strategy.
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Offline Marketing
Offline marketing may include things like letterhead, newspaper ad design, etc.
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Additional Details about Beam Local

Fixed pricing. Unlike many marketing and SEO firms, Beam Local offers fixed prices for different packages. The lowest tier gets you a responsive website design from a template with your own domain name, five pages, secure hosting, Google Analytics, contact forms, click to call, professional copywriting, stock photography, unlimited updates, and free support for life.

Free updates for life. Beam Local offers free support for life. They’ll update, change, and troubleshoot your website for free. 

Fees for moving your site. Beam Local designs and hosts your website through Media Temple. If you prefer to host your site elsewhere, you have the option to migrate your website to a different host, but there is a fee for that.

Page edited by the Lawyerist editorial team. Last updated February 13th, 2021.

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