Who is Podium For?
Any size law firm can use this as their reputation management platform, but small and solo firms would benefit from some automation. Those attorneys likely do not have the time to encourage clients to leave reviews and to monitor multiple review sites. Podium automates much of this process, but small firms will need to assess whether it is worth paying for Podium to get that automation.
Review Sites Aggregation
Automated Text Message Follow-Ups
Things You Might Want to Know about Podium
Multiple site monitoring. Law firm reviews now appear on dozens of general-interest sites such as Facebook and Yelp and several lawyer-specific sites such as Avvo. These sites aggregate consumer responses and provide a way for consumers to connect directly to potential providers. As we noted in the Small Firm Roadmap, this means any consumer can go directly to Google or Avvo and fully research your firm long before they interact with you.
That means it is important to keep an eye on several different sites and make sure you are generating reviews on those sites and responding to less-than-favorable ones. Podium helps centralize all those reviews with a “Podium Interaction Platform” where you can respond to reviews without going to several different locations.
Automation. When it comes to reviews, volume matters. Having few to no reviews on popular sites can lead to potential clients overlooking your firm. Podium solves this by automating the process of asking clients for reviews. The SMS text feature sends a Facebook or Google review link directly to a potential reviewer. The link eliminates guesswork about how or where to leave a review.