Podium is an important tool for client reviews, but also should be considered a marketing tool. It can boost local SEO and provide potential inbound leads with information about your firm. It’s an opportunity for a full circle client experience because the potential leads read reviews and become a client they are more likely to leave another review.
Podium Features & Highlights
Automation. Podium sends clients straight to the review sites you care about most, with built-in analytics to monitor your progress toward meeting your next goal. The SMS text feature sends a Facebook or Google review link directly to a potential reviewer. The link eliminates guesswork about how or where to leave a review.
Integrations. The platform centralizes all of the channels you would be getting reviews on including Facebook, Yelp, Twitter and several others. Managing all channels in one location makes the process more efficient Podium sends you an email notification any time a review is left so you can work. You can respond right away or add it to a business process or workflow. Mind you this is not a feedback or survey tool, but simply a place to manage reviews.
Workflow. Juggling multiple channels can be overwhelming both technically and in regards to client management, so having one platform to manage your reputation and reviews is efficient. The fact that it integrates with your LPMS is a bonus, making more likely to become a systemic part of your law management.
Pricing is based on the number of locations you are managing your reviews and reputation. Podium offers three different packages that can be customized depending on your needs. But, you’ll need to get in touch with them for a custom quote. Every package comes with an account manager to onboard you and provides training if you sign up.
Who is Podium For?
If you are solo, you can potentially manage this part of your business on our own, but it is very efficient and integrates with other tools. Reviews go up on Google, Yelp, Facebook, Avvo, and Lawyers.com. That’s a lot for one person to manage.
It’s smart to have reviews on those sites but keeping up with it all could be distracting and inefficient. Any size law firm can use this as their reputation management platform, but small and solo firms would benefit from having some automation built into reputation management, too.
User experience. Review requests offer a great client experience both for the client and staff managing the tool.
Live chat. Messaging is transparent and can integrate with your LMPS so you can potentially use reviews and feedback amongst your team to make adjustments to business operations.
SEO. Getting more reviews helps your SEO and marketing strategy. One of the first things potential clients do is to check out companies or services online. Having local results like this should help with being found and closing a new client. Online reviews have as much potential as a one-on-one referral.