Avvo is a referral company, attorney directory, and lawyer rating service that also offers several other features. As a legal referral service, it provides a platform for attorneys to offer fixed-fee, limited-scope, unbundled services to consumers. Avvo determines what services will be offered, and attorneys can sign up to provide services in locations for which they are licensed.
Practice areas. In the attorney directory, lawyers can specify any practice areas in which they specialize. Below is a sample of the many practice areas available.
- Bankruptcy and debt
- Criminal defense
- Divorce and separation
- Estate planning
- Landlord or tenant
- Real estate
Comprehensive directory. As a lawyer directory and rating service, Avvo is an extensive index of American attorneys and states that it has Avvo-rated profiles for 97% of the practicing lawyers in the United States. Those profiles contain both client reviews and endorsements from other attorneys, and can also contain disciplinary actions and any legal guides you have submitted. It also maintains a proprietary rating system.
Attorneys are automatically included in its lawyer directory. It obtains contact information from state bars and other sources to include in its directory. Attorneys can claim their free profile to add information to their profile, such as a resume, a link to their website, and significant cases.
It is free to claim your profile in the Avvo directory. Avvo Premium starts at $100/month and removes competitive ads from your profile page, displays contact information in search results, allows for lead conversion tracking, lets you highlight reviews, and customize your headline.
Avvo Advertising starts at $100/month and gives you sponsored listing at the top of its directory page and a display ad featured on high-traffic pages.
Things You Might Want to Know
Martindale-Avvo. Avvo is part of a legal marketing network that includes Martindale.com, Avvo, Lawyers.com, and Nolo.com, Ngagelive.com, and Captorra.com among other websites, to help provide attorneys with comprehensive legal marketing solutions.
Avvo Websites. For a monthly fee starting at $200/month, Avvo provides website design templates for websites with SSL security, responsive design, and various widgets if you want to build a new website for your practice. However, using Avvo website templates requires a 12-month commitment. If you want to build a custom website for your practice, check out our Web Designers & SEO Portal.
Who Avvo Is For
Avvo legal directory pages are often some of the highest-ranked search results for attorneys. Because of this visibility, lawyers should claim their free profile and ensure it is up-to-date. Lawyers that would like to increase their visibility should consider signing up for Avvo Premium or Avvo Advertising.
To learn more about law firm rankings and directories, check out our primer on this topic.