Avvo is a lawyer directory and rating service that is part of the Martindale-Avvo network. It also provides advertising and website templates for attorneys.

Avvo is a referral company, attorney directory, and lawyer rating service that also offers several other features. As a legal referral service, it provides a platform for attorneys to offer fixed-fee, limited-scope, unbundled services to consumers. Avvo determines what services will be offered, and attorneys can sign up to provide services in locations for which they are licensed.


Practice areas. In the attorney directory, lawyers can specify any practice areas in which they specialize. To provide services through Avvo Advisor, an attorney must work in at least one of the following areas:

  • Bankruptcy and debt
  • Business
  • Criminal defense
  • Divorce and separation
  • Family
  • Estate planning
  • Immigration
  • Landlord or tenant
  • Real estate

Fees and conflict checks. Avvo sets a flat fee for the services attorneys can offer and facilitates a referral to a lawyer who contacts the consumer directly. It handles payment processing and transfers fees to a lawyer once the work is complete. Lawyers are charged a marketing fee based on the services provided. Lawyers perform their own conflict checks and are encouraged to have clients sign a representation agreement.

Comprehensive directory. As a lawyer directory and rating service, Avvo is an extensive index of American attorneys and states that it has Avvo-rated profiles for 97% of the practicing lawyers in the United States. Those profiles contain both client reviews and endorsements from other attorneys, and can also contain disciplinary actions and any legal guides you have submitted. It also maintains a proprietary rating system.

Attorneys are automatically included in its lawyer directory. It obtains contact information from state bars and other sources to include in its directory. Attorneys can claim their free profile to add information to their profile, such as a resume, a link to their website, and significant cases.

Avvo legal directory screenshot


It is free to claim your profile in the Avvo directory. Avvo Premium starts at $100/month and removes competitive ads from your profile page, displays contact information in search results, allows for lead conversion tracking, lets you highlight reviews, and customize your headline.

Avvo Advertising starts at $100/month and gives you sponsored listing at the top of its directory page and a display ad featured on high-traffic pages.

Things You Might Want to Know

Avvo Advisor. Avvo Advisor, a service where consumers can talk to an attorney for 15 minutes for a fixed fee of $39, is only offered to lawyers with a 7.5 Avvo rating or better and client ratings of at least four out of five stars.

Martindale-Avvo. Avvo is part of a legal marketing network that includes Martindale.com, Avvo, Lawyerist.com, and Nolo.com, among other websites, to help provide attorneys with comprehensive legal marketing solutions.

Avvo Websites. For a monthly fee starting at $200/month, Avvo provides website design templates for websites with SSL security, responsive design, and various widgets if you want to build a new website for your practice. However, using Avvo website templates requires a 12-month commitment. If you want to build a custom website for your practice, check out our Web Designers & SEO Portal.

Who Avvo Is For

Avvo legal directory pages are often some of the highest-ranked search results for attorneys. Because of this visibility, lawyers should claim their free profile and ensure it is up-to-date. Lawyers that would like to increase their visibility should consider signing up for Avvo Pro or Avvo Advertising.

To learn more about law firm rankings and directories, check out our primer on this topic.

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