Summer brings nice weather, yard work, and usually more social gatherings. For many lawyers, that means more social-related social media posts.
Even if you are careful about what you post online, now is a good time to review your social media accounts and clean out stuff that no longer belongs.
Edit your pictures
If you are an attorney, pictures are worth more than a thousand words. Pictures are a historical record of something that seemed like a great idea at the time. A couple weeks later? Not so much.
According to a recent article, 46% of recent med school grads had public photos of them drinking alcohol and 10% had public photos showing them intoxicated.
Do not waste your time figuring out if you are just holding a beer or look kinda tipsy but respectable. Get rid of any public photos with you and alcohol. Even on Facebook, if you think your photos are “private,” double check your settings and err on the side of caution.
Delete tweets and updates
If your Twitter feed is public (mine is), delete those random thoughts that might appear disconcerting to potential clients. Sure, some clients might like what you say, but not all of them will.
You can still show your personality without showing too much of it. If you are a solo attorney, what you edit is up to you. It is a good idea, however, to remember that clients love to research attorneys online before going to their offices. Even in social media, you are still a professional.
Double check a day later
Something might appear “sorta ok” the first time you edit your accounts, but the next day you might shake your head. Your professional reputation and online personality are important enough to go through your accounts twice to ensure proper editing.