In earlier days, you had to manually add keywords for each page of your firm’s website. However, that is not how search engines rank website content any longer. Search engines like Google will now look at your page content, title tag, and other factors to figure out how you rank.
While you can use SEO plugins to help you figure out how to optimize your content, SEO plugins aren’t smart enough to keep track of alternative or derivative words.
An easy way around this problem is to have a spreadsheet where you can track keywords for each of your pages, as well as derivatives and long-tail keyword options. This Small Law Firm SEO Planning Worksheet can help you track your primary and secondary keywords, meta descriptions, and more.
Once you have the spreadsheet, learn more about how to optimize your law-firm website’s metadata.