You could call it marketing malpractice not to have a website. Most people, whether they are potential clients or referral sources or networking contacts, expect you to have a website where they can look you up—probably from their phone—before they contact you. If you don’t have one, chances are they will contact a lawyer who does.
Without a website—or if you have a really awful one—you are almost certainly missing out on clients, networking opportunities, and more. You won’t know, of course. It’s not like those people will let you know they passed you by because they couldn’t find you online or because your website was impossible to navigate from a phone. They just won’t contact you.
You will never know what you are missing out on unless you get with the program and get yourself a website.
Fortunately, WordPress makes it pretty easy to set up your own website. This 23-page tutorial will walk you through setting up a website using WordPress, the most- popular content-management system around. (A content-management system makes it easy to edit your website yourself.) WordPress is free and open source, and it powers everything from Lawyerist.com to some of the world’s biggest websites.
All you need to get started is an internet connection and a credit or debit card. The total cost is less than $20 (plus the cost of this guide) for most people, and about a half hour of your time.
Table of Contents
- Why WordPress
- To DIY or Not To DIY
- Essential Vocabulary
- If You Already Have Hosting
- If You Are Starting From Scratch, HostGator Option
- If You Are Starting From Scratch, WP Engine Option
- Install WordPress
- Configure WordPress
- Install and Configure Plugins
- Pick a Theme
- Add Content
- Parting Thoughts