Despite my insistent advice to create a law blog, many of my law-talkin’ friends refuse to do so. I have written posts on what you should write about, how often you should blog, and how to stay energized in your blogging.
I have not emphasized enough that blogging can reach potential clients because more and more consumers use internet searches to find what they are looking for.
The study found that 31% of consumers use search engines, and 30% of consumers use the old-fashioned yellow or white pages. In the previous year, consumers used print sources 33% of time, versus using internet search engines 30% of the time. Even assuming a margin of error, it would appear the trend is moving towards internet searches.
The study also found that consumers most often contact a business over the phone (39%), followed by in-person visits (32%), and contacting the business online (12%).
Although the study says print advertising is still widely used, I have talked to many attorneys who pay tens of thousands of dollars for yellow page ads, yet see little results. Surely it must work for some attorneys, otherwise they would not pay for it. Internet marketing can cost just as much, but you can also efficiently market your firm for much less money.
Reaching Out Online
Simple concept, if more people are trying to find businesses online, make it easy for them to find you online. Create a decent website and a blog. Creating a blog is just one way to increase your search results and drive traffic to your website. If you maintain your blog regularly, all of those new posts are adding more content for Google to find when users enter search terms. Of course, like all other web material, your posts should have good content.
One of the advantages to blogs over static web pages is that posts can be highly targeted and deal with timely topics. Unlike static pages, which need constant revisions, posts do not need to be altered or deleted (unless they are just flat wrong).
People are increasingly their online searches for businesses–so make it easy for them to find you.