Lawyers—especially solos—are responsible for client acquisition and law firm administration as well as lawyering. Many of us find that the non-lawyering bits take as much time or more than the lawyering. How does this shake out in your practice? How many of your working hours do you spend on marketing versus the rest?


  1. Interesting question because…

    When I talk to clients are potential clients, I’m not only answering them but I’m also indirectly marketing our firm. When I interact with others using social media, I’m not only building relationships but I’m also indirectly marketing my firm and services. And when I’m in court meeting a new opposing counsel for the first time, not only am I using the opportunity to discuss the case facts, but I’m also indirectly marketing my firm. Now that I think about it, my answer should probably have been 100% :-)

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