Episode Notes
In this conversation, Karin Conroy, a legal marketing strategist, discusses the evolution of law firm websites and the importance of unique branding in legal marketing. She emphasizes the pitfalls of copying competitors and the need for firms to develop their own unique selling propositions. The discussion also touches on the significance of being first to market and avoiding shortcuts in marketing strategies. Karin provides insights into how firms can differentiate themselves and succeed in a competitive landscape.
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- . The Pitfalls of Copying Competitors
- . Strategies for Being First to Market
- . Resources for Legal Marketing
Featured Guests
Zack Glaser
Zack Glaser is the Lawyerist Legal Tech Advisor. He’s an attorney, technologist, and blogger.
Karin Conroy
Karin helps lawyers improve their online reputation. Her firm, Conroy Creative Counsel offers smart websites for law firms. She has also been around Lawyerist since 2009, writing posts that have a smashing success, such as the Best Law Firm Websites series.
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Last updated May 13th, 2025
