Podcast #74: Eric Cooperstein on the Legal Ethics Board

In this podcast, Sam chats with Eric Cooperstein, an ethics attorney. They talk about how to approach law practice in a way that avoids ethics trouble.

Mugshots and SEO Art

Sam ran across an article about an artist named Paulo Cirio, who is engaged in guerilla SEO warfare against those awful mugshot websites that post mugshots and then often demand money to have a mugshot taken down.

Cirio has cloned some of the mugshot websites and has scrambled names and blurred the images. The idea is that when you Google someone, you would arrive at Cirio’s fake mugshot websites instead. Essentially, he’s trying to beat those websites with SEO art.

Aaron pointed out that it is unlikely that a single SEO artist will rise to the top of search results and, even if the experiment works, all someone has to do is look at the second or third link for the actual mugshot site. Sam agreed but pointed out that this is still a creative way of thinking about how to defeat sites like this.

Staying out of Hot Water with the Ethics Board, with Eric Cooperstein


Eric Cooperstein is a Minneapolis-based attorney who advises attorneys on ethical issues and defends attorneys who are subject to ethics complaints. He is the former Senior Assistant Director of Minnesota’s Office of Lawyer’s Professional Responsibility and a past president of the Hennepin County Bar Association. He also previously chaired the Minnesota State Bar Association’s Rules of Professional Conduct Committee. Currently, he serves on the boards of Minnesota Lawyers Mutual Insurance and Minnesota Continuing Legal Education.

You can follow Eric on Twitter and LinkedIn.

Thanks to Xero and Abacus for sponsoring this episode!

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