Podcast #7: Gyi Tsakalakis on Online Marketing without the BS

This week Sam and Aaron wonder whether a lawyer could become an Uber driver to market a law practice, on obvious marketing, and Sam talks to Gyi Tsakalakis of AttorneySync about online marketing without the BS.

Using Uber to Market a Law Practice

Maybe this is a crazy idea, but a guy out in San Francisco is marketing his jewelry business while driving for Uber. He isn’t pushy about it; he just makes his catalog and some samples available.

Assuming they could avoid the in-person solicitation problem by, you know, not soliciting passengers, couldn’t a lawyer do the same thing? Would it be skeevy marketing?

What to Do Before Marketing Your Practice Online

Before you go and spend any money on online marketing, read this post.


Interview: Gyi Tsakalakis

Sam interviewed Gyi Tsakalakis of AttorneySync about online marketing in an attempt to dispel myths about online marketing and search-engine optimization. They discuss what online marketing really is, whether SEO is still a thing, and Gyi explains the basics of putting together an online marketing strategy.

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Thanks to Ruby Receptionists for sponsoring this episode of our podcast.

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  1. Avatar frankfihn says:


    Great podcast. I loved the Uber story.

    What does a guy have to do to get your attention in an email?


  2. Avatar Monika says:

    Great podcast. I am a lawyer with a new blog, separate from my website. Wondering if any ethical issues arise from outsourcing the content itself (i.e., blog posts).

    • Avatar Sam Glover says:

      Of course there are ethical issues. But as long as you realize you are personally responsible for everything on your site and scrutinize it accordingly, the ethical issues are surmountable.

      There are also issues that have nothing to do with the Rules of Professional Responsibility. It should feel skeevy to outsource blog posts, because it is. Blogs are personal. Write your own posts or don’t bother having a blog.

      • Avatar Monika says:

        I agree with your view personally. I believe that anything that a visitor reads on my blog should come from me and be a representation of my expertise. However, lawyers hire writers all the time, including for copyrighting on a firm’s webpage. Partners solicit help from associates all the time. It is an interesting debate on where the line should be drawn (e.g., research for your post versus having a draft written pursuant to your instructions that you review and modify versus hiring someone to handle the entire process). Thanks for your reply.

        • Avatar Sam Glover says:

          It’s fine to hire a copywriter to help with website copy. Most lawyers probably should, actually.

          When it comes to a blog, though, I think it’s important to ensure your posts are in your own voice. Of course you can get help, but stop well short of outsourcing the writing wholesale.

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