In this episode with Rand Fishkin, we talk about Moz, Rand’s book, Lost and Founder, and SparkToro. We go back to the basics about SEO on this podcast, and also discuss how law firms should think about structuring their services in the age of Uber and Amazon. Lastly, we dive into the difference between having an audience versus retaining attention.
Rand is the founder and CEO of SparkToro, a software company working to build audience intelligence tools for marketers. Rand doesn’t want marketers (or anyone) locked into the world of just throwing money at Google and Facebook.
“There’s opportunities to market everywhere!”
With SparkToro, he wants to show people where they can reach their particular audience, without having to spend a fortune and months of work on a large scale, expensive surveys and research. One book Rand thinks everyone should read is No Hard Feelings. “It’s exceptionally good and a wonderfully easy, visual read, too.”
Check out this Whiteboard Friday from Moz on SEO.
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